Tim dives into how we can cultivate "conditional optimism" to drive change, and the critical path from policy (UN Decade) to corporate action (Salesforce/Symbiosis Coalition).

Don't miss this powerful episode! ⬇️
Listen & learn more: [https://youtu.be/qIAS5oJ-0ds]

#GenerationRestoration

Their Christmas trees are produced entirely by producers who have signed a Fair Trees Producer’s Certificate ensuring the entire supply-chain is respectful of the environment.

➡️ www.fairtrees.co.uk

📸 Fair Trees

Fair Trees contributes to improving local living and working conditions in Georgia by offering decent wages, safety training, and climbing equipment of the highest EU standards to its employees

These cones are then sold and used to grow trees in other countries like Denmark, the biggest producer and exporter of Christmas trees in Europe.

Denmark is also the home country of Fair Trees, which, in this context, has undertaken to produce not only sustainable trees but also sustainable seeds.

It’s been a blast sharing with like-minded people and, laying the first bricks of future partnerships for nature restoration.

🔗 For those who couldn’t make it to Frankfurt, you can find the link to the “Renaturation in Bielefeld-Brönninghausen” project here explorer.land/x/project/br....

Many also visited our joint exhibition “Discover Nature - Renaturation in Bielefeld”, exploring both the project led by Green Account and how our platform explorer.land contributes to its geotransparency and visibility.

The urgency is gone. We have time.
Time to ask, “Do I really need this?”
Time to look at how long something will last.
Time to explore sustainable alternatives.
Time to choose quality over quantity.
Time, even, to buy nothing at all.

And for many low-margin items, it’s cheaper for retailers to send returns straight to landfills than to repair or restock them.

So it’s fair to ask: Is the money we “save” worth the cost the planet pays?
Could we turn this long shopping season into a moment of intention instead of impulse?

Cheap, short-lived products often end up in the trash within weeks.

Some estimates show up to 80% of discounted items and packaging end up in landfills quickly.

A single Black Friday week in Europe can generate over 1.2 million tons of CO₂ from transport alone.

It wasn’t a celebration. It was a warning.

Retailers later turned that chaos into a ritual.

And now that this ritual stretches across weeks, the urgency fades, while sales and environmental impacts skyrocket.

More weeks of discounts mean more production, packaging, deliveries, and more returns.

And this shift isn’t just about marketing strategy. It’s a sign of how deeply hyperconsumerism shapes our lives.

In the 1950s and 60s, Philadelphia police used “Black Friday” to complain about the chaos and overwhelming crowds at the start of the holiday shopping rush.

Look for the booth AB2 and pass by to say hello. We can also talk about nature based solutions, climate change or GIS geodata, if you insist. ;)

And don’t forget our Beers & Bretzels event hosted together with @Green Account tomorrow!
⏰Tuesday 26th, 5 PM, at our booth n°AB2.

Don’t miss it!

Together with host Alexander Watson, Tim, former UN Environment Expert, discusses the challenge of scaling up for the restoration movement, from policy to corporate action.

Listen to the full conversation on Youtube, Spotify, Simplecast and Apple Podcasts.

youtu.be/qIAS5oJ-0ds

And a huge thank you to Rainforest Alliance UK for hosting us at their London office!
We came back feeling inspired and super motivated – reminded once again of the true power of collaboration. 💚

Stay tuned. 🔔

This great tool shows how much of a region's original biodiversity remains despite human impacts like land use changes.

ave a look at it on explorer.land!

Our host, Alexander Watson, bring you thought-provoking conversations with those shaping the future of restoration and conservation.

Listen to Beyond the Canopy on Simplecast, Youtube, Spotify, and Apple Podcasts and stay tuned for the next episode.

beyondthecanopy.simplecast.com