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Effective January 22, 2026, this move ensures TikTok remains operational in the U.S., secures control over the recommendation algorithm.

Which of these updates do you think will shake up your social media strategy in 2026? 👀 bsky.app/profile/nuel...
Here’s what’s shaking up social media this week: 🌐

🟦 𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗕𝗹𝘂𝗲𝗯𝗶𝗿𝗱 𝘃𝘀. 𝗫: X is updating its Terms of Service (effective January 15, 2026) to make it clear it retains rights to the Twitter name, logo, and related trademarks.
December 19, 2025 at 6:57 PM
🎵 𝗧𝗶𝗸𝗧𝗼𝗸’𝘀 𝗨.𝗦. 𝗦𝗮𝗹𝗲: TikTok has sold its U.S. operations to a mostly American investor group including Oracle, Silver Lake, and Abu Dhabi-based MGX, forming TikTok USDS Joint Venture LLC.
December 19, 2025 at 6:57 PM
AI-driven recommendations are now more important than ever for content discovery, and this move aligns with broader trends like Threads’ one-tag limit.
December 19, 2025 at 6:57 PM
#️⃣ 𝗜𝗻𝘀𝘁𝗮𝗴𝗿𝗮𝗺 𝗖𝗮𝗽𝘀 𝗛𝗮𝘀𝗵𝘁𝗮𝗴𝘀: Instagram is officially limiting posts and Reels to five hashtags max. This change discourages spammy tags and encourages creators to focus on fewer, more relevant hashtags.
December 19, 2025 at 6:57 PM
Links in comments or internal Meta links aren’t affected yet, and the test is limited to a small group. The goal? See if limiting link posts adds value to subscriptions while nudging creators toward on-platform engagement.
December 19, 2025 at 6:57 PM
🔗 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗟𝗶𝗺𝗶𝘁𝘀 𝗘𝘅𝘁𝗲𝗿𝗻𝗮𝗹 𝗟𝗶𝗻𝗸𝘀: Meta is experimenting with restricting professional accounts and Pages to two external links per month in organic posts unless subscribed to Meta Verified (~$14.99/month).
December 19, 2025 at 6:57 PM
New engagement tools are also in testing, including customizable flairs under usernames and a “Champion” badge to highlight highly engaged members, an effort to make Threads feel more like Reddit while keeping users active and engaged.
December 19, 2025 at 6:57 PM
X has countersued, seeking a court declaration to block third-party claims and assert it still owns the Twitter and Tweet marks.

📌 𝗧𝗵𝗿𝗲𝗮𝗱𝘀 𝗘𝘅𝗽𝗮𝗻𝗱𝘀 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝗶𝗲𝘀: Meta’s Threads is leveling up interaction with over 200 topic-focused groups now live.
December 19, 2025 at 6:57 PM
This comes after Virginia-based startup Operation Bluebird filed with the U.S. Patent and Trademark Office claiming X abandoned the Twitter trademarks and attempting to register them for its own project.
December 19, 2025 at 6:57 PM
But the bigger question is hard to ignore… is this about adding value to verification, or slowly turning organic reach into a paid feature? 🤔

techcrunch.com/2025/12/17/f... bsky.app/profile/nuel...
Meta is quietly testing a new experiment on Facebook, and it could cost you money. 💸

Professional accounts and Pages in the test are being limited to just two external link posts per month, unless they subscribe to Meta Verified.

Want more links? That’ll be about $14.99/month.
Facebook is testing a link-posting limit for professional accounts and pages | TechCrunch
Meta said that the test impacts professional accounts and pages on Facebook.
techcrunch.com
December 18, 2025 at 6:28 PM
It appears that this doesn’t affect links in comments or links that remain within Meta’s own platforms. And for now, it’s only rolling out to a small group of users.
December 18, 2025 at 6:28 PM
[Social media scheduling, social media planning, content ideas, content calendar, social media marketing, social media agency, creative marketing agency, social media manager, social media marketer, marketing humor, social media memes.]
December 18, 2025 at 12:06 PM
It can go both ways. It's a big chance they can reclaim it, but you never know how it can go. I'll keep an eye on this and keep you posted.
December 15, 2025 at 3:09 PM
Make sure you subscribe to our newsletter to stay up today with the latest social media news, and trends as well as some content ideas and opportunities for the week!

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The Nuesletter | Nuelink | Substack
Your weekly source for social media trends, news, and post ideas. Click to read The Nuesletter, by Nuelink, a Substack publication with thousands of subscribers.
www.nuesletter.com
December 15, 2025 at 2:14 PM
And for all the full details on these developments and more, you won't want to miss this week's Nuesletter. It's designed to be a super quick read, so definitely give it a look!

www.nuesletter.com/p/instagram-... bsky.app/profile/nuel...
December 15, 2025 at 12:44 PM
This function allows you to view a helpful summary of your Reels interests, giving you the power to adjust which topics you see more or less of, and even introduce entirely new topics into your feed for better personalization.
December 15, 2025 at 12:44 PM
Speaking of platform changes, Instagram is giving users a powerful new tool to customize their viewing experience. They've introduced an AI-powered feature called “Your Algorithm,” designed to put much more control over content directly into your hands.
December 15, 2025 at 12:44 PM
They're operating under the belief that X Corp’s rebrand constitutes an abandonment of those valuable marks. If successful, their goal is to relaunch a platform that truly captures the spirit of the classic Twitter experience, aiming to recapture the original community feel.
December 15, 2025 at 12:43 PM
To kick things off, there’s a fascinating legal twist in the air. A Virginia-based startup, spearheaded by former Twitter trademark lawyer Stephen Coates, is actively working to reclaim the original Twitter trademarks.
December 15, 2025 at 12:43 PM