Not Your Hobby Marketing Solutions
@notyourhobby.bsky.social
Teaching craft beverage brands to work smarter, not harder. Specializing in sales, digital marketing, distribution management and business strategy. Learn more at notyourhobbymarketing.com
My friend and industry colleague David Nilsen has released his first podcast episode of the new year, and I feel very honored to be mentioned! If you haven't checked out Bean to Barstool, put it on your list. Thank you David!
@davidnilsenbeer.bsky.social
@davidnilsenbeer.bsky.social
9 Things Craft Chocolate Can Learn From Craft Beer -- Bean to Barstool
Beer and chocolate writer David Nilsen shares lessons craft chocolate makers and the craft chocolate industry can learn from craft beer. He also discusses his stance on the use of AI in craft chocolate.
www.beantobarstool.com
January 11, 2026 at 4:07 PM
My friend and industry colleague David Nilsen has released his first podcast episode of the new year, and I feel very honored to be mentioned! If you haven't checked out Bean to Barstool, put it on your list. Thank you David!
@davidnilsenbeer.bsky.social
@davidnilsenbeer.bsky.social
Your label has two seconds to earn attention.
I sat down with Amanda DeVries from Eye Candy Design on the latest episode to talk about packaging that actually sells. Fonts, colors, strategy—all of it.
Listen now → https://notyourhobbymarketing.com/podcast
I sat down with Amanda DeVries from Eye Candy Design on the latest episode to talk about packaging that actually sells. Fonts, colors, strategy—all of it.
Listen now → https://notyourhobbymarketing.com/podcast
January 7, 2026 at 3:47 PM
Your label has two seconds to earn attention.
I sat down with Amanda DeVries from Eye Candy Design on the latest episode to talk about packaging that actually sells. Fonts, colors, strategy—all of it.
Listen now → https://notyourhobbymarketing.com/podcast
I sat down with Amanda DeVries from Eye Candy Design on the latest episode to talk about packaging that actually sells. Fonts, colors, strategy—all of it.
Listen now → https://notyourhobbymarketing.com/podcast
AHHH OKAY I’M GONNA YELL FOR A SECOND: I’m speaking not once, but TWICE at the @brewersassoc Craft Brewers Conference in Philly, April 20–22, 2026 and my brain is doing cartwheels!
The early bird gets the cash flow - snag your tickets here:
https://www.craftbrewersconference.com/
The early bird gets the cash flow - snag your tickets here:
https://www.craftbrewersconference.com/
December 19, 2025 at 4:15 PM
AHHH OKAY I’M GONNA YELL FOR A SECOND: I’m speaking not once, but TWICE at the @brewersassoc Craft Brewers Conference in Philly, April 20–22, 2026 and my brain is doing cartwheels!
The early bird gets the cash flow - snag your tickets here:
https://www.craftbrewersconference.com/
The early bird gets the cash flow - snag your tickets here:
https://www.craftbrewersconference.com/
Another podcast? Yeah, I rolled my eyes too.
But if you’re running a beverage brand, you might actually need this one.
This Is Not Your Hobby—a podcast tackling real bottlenecks in sales, marketing, and distribution for indie beverage folks.
https://www.notyourhobbymarketing.com/podcast
But if you’re running a beverage brand, you might actually need this one.
This Is Not Your Hobby—a podcast tackling real bottlenecks in sales, marketing, and distribution for indie beverage folks.
https://www.notyourhobbymarketing.com/podcast
Podcast — not your hobby marketing solutions
www.notyourhobbymarketing.com
September 3, 2025 at 8:00 PM
Another podcast? Yeah, I rolled my eyes too.
But if you’re running a beverage brand, you might actually need this one.
This Is Not Your Hobby—a podcast tackling real bottlenecks in sales, marketing, and distribution for indie beverage folks.
https://www.notyourhobbymarketing.com/podcast
But if you’re running a beverage brand, you might actually need this one.
This Is Not Your Hobby—a podcast tackling real bottlenecks in sales, marketing, and distribution for indie beverage folks.
https://www.notyourhobbymarketing.com/podcast
Now accepting new consulting clients! Just in time for the Q3 & Q4 planning scramble. Book a call with me before the roster fills up!
https://calendly.com/julie-nyhmarketing/discovery-session
https://calendly.com/julie-nyhmarketing/discovery-session
Discovery Session - Julie Rhodes
This is a free, no-obligation assessment call (for potential client partners only, not sales pitches) in which we chat about what kind of help you need, where you are in your business journey, and how I can help.Please indicate if you prefer a phone call, Zoom, or Google Meet video meeting. Thanks!
calendly.com
August 29, 2025 at 5:00 PM
Now accepting new consulting clients! Just in time for the Q3 & Q4 planning scramble. Book a call with me before the roster fills up!
https://calendly.com/julie-nyhmarketing/discovery-session
https://calendly.com/julie-nyhmarketing/discovery-session
Stop Googling how to increase your beverage sales. Join me in the Barrel 2 Business Collective. Built for scrappy brands like yours. Best $40 bucks you'll ever spend on your business.
https://www.notyourhobbymarketing.com/barrel-2-business-collective
https://www.notyourhobbymarketing.com/barrel-2-business-collective
Strategic Profitability Accelerator Group — not your hobby marketing solutions
Offsite sales, digital marketing & distribution management mastermind group for craft beverage professionals. Strategic business advice in a group coaching format for craft beer, cider, hard seltzer, craft spirits, mead, hard kombucha, RTD, FMB & CBD beverage industry members
www.notyourhobbymarketing.com
August 27, 2025 at 4:36 PM
Stop Googling how to increase your beverage sales. Join me in the Barrel 2 Business Collective. Built for scrappy brands like yours. Best $40 bucks you'll ever spend on your business.
https://www.notyourhobbymarketing.com/barrel-2-business-collective
https://www.notyourhobbymarketing.com/barrel-2-business-collective
Soft skills will make or break your beverage sales. Hard skills, like product knowledge and reporting, are the easy part - those are super teachable. But someone with amazing soft skills like empathy, active listening, observation, excellent communication, and good manners is worth your investment.
August 26, 2025 at 6:00 PM
Soft skills will make or break your beverage sales. Hard skills, like product knowledge and reporting, are the easy part - those are super teachable. But someone with amazing soft skills like empathy, active listening, observation, excellent communication, and good manners is worth your investment.
People have told me to do a thing for years and I haven't committed to it yet bc it's a ton of work, but thanks to the tech assist by a few wonderful friends and colleagues, you just might have to listen to me talk more soon...
More details coming, standby 💅
More details coming, standby 💅
August 25, 2025 at 3:59 PM
People have told me to do a thing for years and I haven't committed to it yet bc it's a ton of work, but thanks to the tech assist by a few wonderful friends and colleagues, you just might have to listen to me talk more soon...
More details coming, standby 💅
More details coming, standby 💅
Indie Beverage Brands - stop trying to copy the business strategy of larger, national brands. You can be inspired by them, but you don't have the same resources, so you can't apply the same tactics.
August 23, 2025 at 3:59 PM
Indie Beverage Brands - stop trying to copy the business strategy of larger, national brands. You can be inspired by them, but you don't have the same resources, so you can't apply the same tactics.
Just a reminder for you heading into the weekend courtesy of the amazing #TaylorSwift
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#Entrepreneur #SmallBusiness #MentalHealth #WomanOwned
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#Entrepreneur #SmallBusiness #MentalHealth #WomanOwned
August 22, 2025 at 8:59 PM
Just a reminder for you heading into the weekend courtesy of the amazing #TaylorSwift
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#Entrepreneur #SmallBusiness #MentalHealth #WomanOwned
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#Entrepreneur #SmallBusiness #MentalHealth #WomanOwned
Getting unsubscribes on your email list? GOOD. You’re filtering for the right audience. Embrace it. You will never be able to sell anything to anyone who doesn't need your products.
August 20, 2025 at 8:59 PM
Getting unsubscribes on your email list? GOOD. You’re filtering for the right audience. Embrace it. You will never be able to sell anything to anyone who doesn't need your products.
Craft Beverage Brands: Your email list and your website are the only two digital assets you actually own. If your last site update was during the hard seltzer boom, we need to talk.
https://www.notyourhobbymarketing.com
https://www.notyourhobbymarketing.com
not your hobby marketing solutions
Sales, digital marketing & distribution management consulting for craft beverage businesses
www.notyourhobbymarketing.com
August 18, 2025 at 5:00 PM
Craft Beverage Brands: Your email list and your website are the only two digital assets you actually own. If your last site update was during the hard seltzer boom, we need to talk.
https://www.notyourhobbymarketing.com
https://www.notyourhobbymarketing.com
Need help with beverage sales, digital marketing or distribution? Can't afford big agency help or consultants that only assist national brands? I've got you.
Buy a Consulting Punch Card here 👇
https://www.notyourhobbymarketing.com/punch-card/consulting-punch-card
Buy a Consulting Punch Card here 👇
https://www.notyourhobbymarketing.com/punch-card/consulting-punch-card
August 15, 2025 at 2:59 PM
Need help with beverage sales, digital marketing or distribution? Can't afford big agency help or consultants that only assist national brands? I've got you.
Buy a Consulting Punch Card here 👇
https://www.notyourhobbymarketing.com/punch-card/consulting-punch-card
Buy a Consulting Punch Card here 👇
https://www.notyourhobbymarketing.com/punch-card/consulting-punch-card
For all the beverage brand owners/operators out there taking responsibility for distribution sales. If you can’t personally be out in your market at least 20 hours a week, you either need to restructure your calendar or hand sales off to someone else. Period.
August 13, 2025 at 2:59 PM
For all the beverage brand owners/operators out there taking responsibility for distribution sales. If you can’t personally be out in your market at least 20 hours a week, you either need to restructure your calendar or hand sales off to someone else. Period.
Looking at your beverage sales depletion reports and hoping the numbers will just give you an answer isn’t a strategy. Hope doesn’t open new accounts. Hustle and training do.
🔗 Book a Discovery Call to get started
https://calendly.com/julie-nyhmarketing/discovery-session
🔗 Book a Discovery Call to get started
https://calendly.com/julie-nyhmarketing/discovery-session
Discovery Session - Julie Rhodes
This is a free, no-obligation assessment call (for potential client partners only, not sales pitches) in which we chat about what kind of help you need, where you are in your business journey, and how I can help.Please indicate if you prefer a phone call, Zoom, or Google Meet video meeting. Thanks!
calendly.com
August 11, 2025 at 4:59 PM
Looking at your beverage sales depletion reports and hoping the numbers will just give you an answer isn’t a strategy. Hope doesn’t open new accounts. Hustle and training do.
🔗 Book a Discovery Call to get started
https://calendly.com/julie-nyhmarketing/discovery-session
🔗 Book a Discovery Call to get started
https://calendly.com/julie-nyhmarketing/discovery-session
Heading to Fort Collins Sept 16 for Craft Beer & Brewing’s Brewery Workshop. I’ll be on a panel digging into the messy, real-world side of growth & distribution in the beverage biz.
#BreweryWorkshop #CraftBeverage #BeerBusiness
Details & registration: https://breweryworkshop.com/
#BreweryWorkshop #CraftBeverage #BeerBusiness
Details & registration: https://breweryworkshop.com/
Brewery Workshop
The Brewery Workshop brings together experienced brewery operators along with respected industry professionals to help breweries in planning and young breweries explore, define, and achieve their brewery goals.
breweryworkshop.com
August 10, 2025 at 2:58 PM
Heading to Fort Collins Sept 16 for Craft Beer & Brewing’s Brewery Workshop. I’ll be on a panel digging into the messy, real-world side of growth & distribution in the beverage biz.
#BreweryWorkshop #CraftBeverage #BeerBusiness
Details & registration: https://breweryworkshop.com/
#BreweryWorkshop #CraftBeverage #BeerBusiness
Details & registration: https://breweryworkshop.com/
Soft skills = real sales. Today’s B2B Collective call is all about how to sell smarter in distro — even if you’ve never sold a thing in your life. $40/month. For your whole team. Totall worth it.
Sign up now and join the call today:
https://not-your-hobby-marketing.mn.co/
Sign up now and join the call today:
https://not-your-hobby-marketing.mn.co/
August 6, 2025 at 1:00 PM
Soft skills = real sales. Today’s B2B Collective call is all about how to sell smarter in distro — even if you’ve never sold a thing in your life. $40/month. For your whole team. Totall worth it.
Sign up now and join the call today:
https://not-your-hobby-marketing.mn.co/
Sign up now and join the call today:
https://not-your-hobby-marketing.mn.co/
I finally wrote it all down: 124 real things I do to help beverage brands grow. Sales. Marketing. Strategy. Systems. And more...
Read the full blog post here 👇
https://www.notyourhobbymarketing.com/blog/124-revenue-driving-ways-i-help-beverage-brands-grow
Read the full blog post here 👇
https://www.notyourhobbymarketing.com/blog/124-revenue-driving-ways-i-help-beverage-brands-grow
124 Ways I Help Beverage Brands Grow | Sales Strategy, Marketing Systems & Real Revenue Support — not your hobby marketing solutions
Not just webinars or surface-level tips — I help emerging beverage brands grow with real sales strategy, marketing systems, team training, templates, and execution support. From distributor management to digital campaigns, these 124 services are built for sustainable, profitable growth. Here's what
www.notyourhobbymarketing.com
August 5, 2025 at 2:29 PM
I finally wrote it all down: 124 real things I do to help beverage brands grow. Sales. Marketing. Strategy. Systems. And more...
Read the full blog post here 👇
https://www.notyourhobbymarketing.com/blog/124-revenue-driving-ways-i-help-beverage-brands-grow
Read the full blog post here 👇
https://www.notyourhobbymarketing.com/blog/124-revenue-driving-ways-i-help-beverage-brands-grow
I need a few more supplier and/or distributors to join me on a upcoming virtual panel conversation in early August. Raise your hand here in the comments or shoot me a DM!
July 3, 2025 at 3:31 PM
I need a few more supplier and/or distributors to join me on a upcoming virtual panel conversation in early August. Raise your hand here in the comments or shoot me a DM!
Big News - Not Your Hobby is officially a member of the Hemp Beverage Alliance — and I couldn’t be more excited to join a collective of movers, makers, and mission-driven brands building a smarter, stronger future for hemp beverages.
https://www.hempbeveragealliance.org/
https://www.hempbeveragealliance.org/
June 12, 2025 at 1:59 PM
Big News - Not Your Hobby is officially a member of the Hemp Beverage Alliance — and I couldn’t be more excited to join a collective of movers, makers, and mission-driven brands building a smarter, stronger future for hemp beverages.
https://www.hempbeveragealliance.org/
https://www.hempbeveragealliance.org/
Just a reminder of my company POV (courtesy of one of my fav places in my old stomping grounds).
June 11, 2025 at 3:59 PM
Just a reminder of my company POV (courtesy of one of my fav places in my old stomping grounds).
Wasting time on the wrong platforms?
Let’s fix that.
My Social Media Channel Cheat Sheet helps you figure out where to show up based on your actual business goals — not just what’s trending this week.
https://www.notyourhobbymarketing.com/nyhms-services
Let’s fix that.
My Social Media Channel Cheat Sheet helps you figure out where to show up based on your actual business goals — not just what’s trending this week.
https://www.notyourhobbymarketing.com/nyhms-services
June 7, 2025 at 1:59 PM
Wasting time on the wrong platforms?
Let’s fix that.
My Social Media Channel Cheat Sheet helps you figure out where to show up based on your actual business goals — not just what’s trending this week.
https://www.notyourhobbymarketing.com/nyhms-services
Let’s fix that.
My Social Media Channel Cheat Sheet helps you figure out where to show up based on your actual business goals — not just what’s trending this week.
https://www.notyourhobbymarketing.com/nyhms-services
No one wants your product. They want what it helps them feel.
Think about it — your favorite drinks aren’t just tasty.
They’re tied to a moment.
🎯 The more emotion you inject into your marketing, the less you have to “sell.”
Think about it — your favorite drinks aren’t just tasty.
They’re tied to a moment.
🎯 The more emotion you inject into your marketing, the less you have to “sell.”
June 3, 2025 at 2:59 PM
No one wants your product. They want what it helps them feel.
Think about it — your favorite drinks aren’t just tasty.
They’re tied to a moment.
🎯 The more emotion you inject into your marketing, the less you have to “sell.”
Think about it — your favorite drinks aren’t just tasty.
They’re tied to a moment.
🎯 The more emotion you inject into your marketing, the less you have to “sell.”
Success isn’t handed out — it’s built with smart, strategic hustle.
Want to know how your content actually leads to sales?
Sign up for The Bottleneck 👉 https://notyourhobbymarketing.kit.com/bottleneck
To get my entire download series over the next 6 days
#beveragebiz #marketingtips
Want to know how your content actually leads to sales?
Sign up for The Bottleneck 👉 https://notyourhobbymarketing.kit.com/bottleneck
To get my entire download series over the next 6 days
#beveragebiz #marketingtips
May 29, 2025 at 2:00 PM
Success isn’t handed out — it’s built with smart, strategic hustle.
Want to know how your content actually leads to sales?
Sign up for The Bottleneck 👉 https://notyourhobbymarketing.kit.com/bottleneck
To get my entire download series over the next 6 days
#beveragebiz #marketingtips
Want to know how your content actually leads to sales?
Sign up for The Bottleneck 👉 https://notyourhobbymarketing.kit.com/bottleneck
To get my entire download series over the next 6 days
#beveragebiz #marketingtips