Nikki Pilkington
@nikkipilkington.bsky.social
Non-wanky SEO and SEO Content.
You didn't become a copywriter to earn £30/hour and justify your existence to clients who think ChatGPT is "good enough."
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
December 4, 2025 at 12:02 PM
You didn't become a copywriter to earn £30/hour and justify your existence to clients who think ChatGPT is "good enough."
I could pretend SEO is mysterious and complicated so you'd be more impressed. But honestly, you can learn this. That's the whole point.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
December 3, 2025 at 2:31 PM
I could pretend SEO is mysterious and complicated so you'd be more impressed. But honestly, you can learn this. That's the whole point.
Every copywriter I know is worried about AI. The ones who'll thrive are the ones adding skills AI can't replicate. SEO is one of them.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
December 3, 2025 at 11:02 AM
Every copywriter I know is worried about AI. The ones who'll thrive are the ones adding skills AI can't replicate. SEO is one of them.
Imagine having clients who pay you monthly. Not per project. Not per word. Monthly. That's what SEO retainer work looks like.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
December 2, 2025 at 2:31 PM
Imagine having clients who pay you monthly. Not per project. Not per word. Monthly. That's what SEO retainer work looks like.
Feast or famine isn't a business model. It's a stress disorder. SEO retainer work means consistent monthly income. That's what Ascend sets copywriters up for.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
December 2, 2025 at 10:02 AM
Feast or famine isn't a business model. It's a stress disorder. SEO retainer work means consistent monthly income. That's what Ascend sets copywriters up for.
The name Ascend was chosen because "Stop Competing With People Charging £50 For Website Copy" didn't fit on the sales page.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
December 1, 2025 at 3:03 PM
The name Ascend was chosen because "Stop Competing With People Charging £50 For Website Copy" didn't fit on the sales page.
"I'll just raise my copywriting rates." Good luck with that when clients think AI can do your job. The copywriters charging premium rates in 2026 will be offering something AI can't.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
December 1, 2025 at 10:02 AM
"I'll just raise my copywriting rates." Good luck with that when clients think AI can do your job. The copywriters charging premium rates in 2026 will be offering something AI can't.
SEO isn't rocket science. It's just nobody's taught you properly. That's what Ascend is for. (Also, rocket science is probably easier. Rockets don't have algorithm updates.)
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 30, 2025 at 4:30 PM
SEO isn't rocket science. It's just nobody's taught you properly. That's what Ascend is for. (Also, rocket science is probably easier. Rockets don't have algorithm updates.)
I threw up a last minute Black Friday offer on my SEO 1:1s - they'll never be this price again - ends midnight today
SEO Training And Development UK - 1:1 SEO Training Sessions
Personalised 1:1SEO training over Zoom to help you make the most of your UK business website, with follow up steps and session recording.
f.mtr.cool
November 30, 2025 at 3:55 PM
I threw up a last minute Black Friday offer on my SEO 1:1s - they'll never be this price again - ends midnight today
If you're still competing with other copywriters on price, you're in a race to the bottom. Ascend teaches you to offer something they can't.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 30, 2025 at 10:02 AM
If you're still competing with other copywriters on price, you're in a race to the bottom. Ascend teaches you to offer something they can't.
"If you want dry, withering takes on the BS of the SEO community, backed up with solid advice and unfolding search news, this is the blog for you."
Why thank you @lou-lin.bsky.social and @ahrefs.bsky.social https://f.mtr.cool/hjnzvxfxea
Why thank you @lou-lin.bsky.social and @ahrefs.bsky.social https://f.mtr.cool/hjnzvxfxea
November 29, 2025 at 3:52 PM
"If you want dry, withering takes on the BS of the SEO community, backed up with solid advice and unfolding search news, this is the blog for you."
Why thank you @lou-lin.bsky.social and @ahrefs.bsky.social https://f.mtr.cool/hjnzvxfxea
Why thank you @lou-lin.bsky.social and @ahrefs.bsky.social https://f.mtr.cool/hjnzvxfxea
"I can get copy from ChatGPT for free." Cool. Can ChatGPT audit your website, fix your technical SEO issues, and develop a strategy that gets you found on Google? No? Interesting.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 29, 2025 at 2:02 PM
"I can get copy from ChatGPT for free." Cool. Can ChatGPT audit your website, fix your technical SEO issues, and develop a strategy that gets you found on Google? No? Interesting.
You know that feeling when a client says "ChatGPT wrote something similar"? Ascend is the programme that makes sure you never have to hear that again.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 29, 2025 at 8:31 AM
You know that feeling when a client says "ChatGPT wrote something similar"? Ascend is the programme that makes sure you never have to hear that again.
Imagine telling a client "I don't just write copy, I make sure Google actually finds it." That's Ascend. That's the transformation.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 28, 2025 at 7:02 PM
Imagine telling a client "I don't just write copy, I make sure Google actually finds it." That's Ascend. That's the transformation.
Copywriters: how many times this month has a client mentioned ChatGPT? That's why I created Ascend. SEO is the thing AI can't do properly.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 28, 2025 at 12:02 PM
Copywriters: how many times this month has a client mentioned ChatGPT? That's why I created Ascend. SEO is the thing AI can't do properly.
It must be nearly Christmas, I've had the first visit of the year to the "turkey in the dishwasher" blog...
nikki-pilkington.com/how-to-cook-...
nikki-pilkington.com/how-to-cook-...
November 27, 2025 at 7:38 PM
It must be nearly Christmas, I've had the first visit of the year to the "turkey in the dishwasher" blog...
nikki-pilkington.com/how-to-cook-...
nikki-pilkington.com/how-to-cook-...
Copywriter: "I need to differentiate from AI."
Also copywriter: continues doing exactly what AI can do
Ascend fixes this.
Also copywriter: continues doing exactly what AI can do
Ascend fixes this.
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 27, 2025 at 5:31 PM
Copywriter: "I need to differentiate from AI."
Also copywriter: continues doing exactly what AI can do
Ascend fixes this.
Also copywriter: continues doing exactly what AI can do
Ascend fixes this.
Free lickable Pigs in Blankets wrapping paper from @AldiUK ? OK I'll bite!
Aldi is giving away lickable pigs in blankets wrapping paper - here’s how to get it - Skint Dad
Aldi has launched the world’s first lickable pigs in blankets wrapping paper. Here’s how it works and how to get a free roll.
f.mtr.cool
November 27, 2025 at 12:16 PM
Free lickable Pigs in Blankets wrapping paper from @AldiUK ? OK I'll bite!
Copywriters - every day you don't apply for Ascend is another day competing on price with people who think £75 for a landing page is "expensive." https://f.mtr.cool/pxngbjpsae
November 27, 2025 at 10:21 AM
Copywriters - every day you don't apply for Ascend is another day competing on price with people who think £75 for a landing page is "expensive." https://f.mtr.cool/pxngbjpsae
My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...
November 19, 2025 at 2:03 PM
My T&Cs are quite funny (while still being legally binding) - but you'll only find out if you work with me...
November 19, 2025 at 7:02 AM
Loadsa SEOs out there cheering for annotations in Google Search Console.
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
November 18, 2025 at 7:34 PM
Loadsa SEOs out there cheering for annotations in Google Search Console.
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
Meanwhile some of us have been adding annotations for eons with GSC Guardian...
It's about time Google caught up
Premature illumination, bundling your skills, and what people really search for on Google - this week's newsletter
https://f.mtr.cool/hjddzpjmhy
https://f.mtr.cool/hjddzpjmhy
November 18, 2025 at 6:31 PM
Premature illumination, bundling your skills, and what people really search for on Google - this week's newsletter
https://f.mtr.cool/hjddzpjmhy
https://f.mtr.cool/hjddzpjmhy
I'm launching something new for copywriters who are sick of competing with AI.
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."
SEO Mentoring For Copywriters - Are You Ready To Ascend?
AI is eating your lunch. Your clients think ChatGPT can replace you. You're competing on price. The Ascend Programme is here to change all of that.
f.mtr.cool
November 17, 2025 at 12:39 PM
I'm launching something new for copywriters who are sick of competing with AI.
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."
It's called Ascend.
It's a 6-month programme that teaches you how to offer proper SEO services - not just "I can put keywords in titles and headers."