Navigator Research
@navigatorsurvey.bsky.social
📊 Helping shape the debate on the issues that matter most for Americans. navigatorresearch.org
This year, Americans are heading into Black Friday with more economic worry than last year.
Only 29% rate the U.S. economy positively, and 63% feel uneasy about their personal finances — up 13 points from 2024.
Only 29% rate the U.S. economy positively, and 63% feel uneasy about their personal finances — up 13 points from 2024.
November 28, 2025 at 4:58 PM
This year, Americans are heading into Black Friday with more economic worry than last year.
Only 29% rate the U.S. economy positively, and 63% feel uneasy about their personal finances — up 13 points from 2024.
Only 29% rate the U.S. economy positively, and 63% feel uneasy about their personal finances — up 13 points from 2024.
Last year, more than half of Americans shopped on Black Friday — and 82% of them said they got a good deal.
Are you planning to shop this Black Friday? 👇
Are you planning to shop this Black Friday? 👇
November 28, 2025 at 1:58 PM
Last year, more than half of Americans shopped on Black Friday — and 82% of them said they got a good deal.
Are you planning to shop this Black Friday? 👇
Are you planning to shop this Black Friday? 👇
As the year comes to a close, most Americans say they’re feeling uneasy about their personal finances, including:
📊 72% of women — including 78% of women under 55
📊 74% of Americans in service industry jobs
📊 70% of 18–34 year olds
📊 68% of Latino Americans
📊 72% of women — including 78% of women under 55
📊 74% of Americans in service industry jobs
📊 70% of 18–34 year olds
📊 68% of Latino Americans
November 27, 2025 at 6:10 PM
As the year comes to a close, most Americans say they’re feeling uneasy about their personal finances, including:
📊 72% of women — including 78% of women under 55
📊 74% of Americans in service industry jobs
📊 70% of 18–34 year olds
📊 68% of Latino Americans
📊 72% of women — including 78% of women under 55
📊 74% of Americans in service industry jobs
📊 70% of 18–34 year olds
📊 68% of Latino Americans
With costs weighing on families this Thanksgiving, a plurality of Americans say they trust Democrats in Congress more than Republicans to handle rising costs and inflation by 6 points — but 23% still say they trust neither.
November 27, 2025 at 2:10 PM
With costs weighing on families this Thanksgiving, a plurality of Americans say they trust Democrats in Congress more than Republicans to handle rising costs and inflation by 6 points — but 23% still say they trust neither.
Across demographics, Americans report having a negative view of the U.S. economy, including:
➡️ 78% of Black Americans
➡️ 72% of Latino Americans
➡️ 66% of White Americans
➡️ 78% of Black Americans
➡️ 72% of Latino Americans
➡️ 66% of White Americans
November 26, 2025 at 5:10 PM
Across demographics, Americans report having a negative view of the U.S. economy, including:
➡️ 78% of Black Americans
➡️ 72% of Latino Americans
➡️ 66% of White Americans
➡️ 78% of Black Americans
➡️ 72% of Latino Americans
➡️ 66% of White Americans
Taylor Swift is living the Life of a Showgirl in Americans’ hearts — her net favorability is at +17.
Donald Trump? Sitting at -14.
Donald Trump? Sitting at -14.
November 26, 2025 at 2:51 PM
Taylor Swift is living the Life of a Showgirl in Americans’ hearts — her net favorability is at +17.
Donald Trump? Sitting at -14.
Donald Trump? Sitting at -14.
With our latest polling showing 63% of Americans feel uneasy about their personal finances in the months ahead, it’s no surprise that many plan to pull back on spending this Black Friday.
https://nypost.com/2025/11/24/business/shoppers-to-cut-black-friday-spending-over-affordability-concerns-survey/
https://nypost.com/2025/11/24/business/shoppers-to-cut-black-friday-spending-over-affordability-concerns-survey/
Shoppers to cut Black Friday spending for the first time in four years on affordability concerns: survey
Of those surveyed shoppers who plan to spend less, 69% cited higher costs of living, while 43% blamed financial constraints, according to the survey.
nypost.com
November 25, 2025 at 8:07 PM
With our latest polling showing 63% of Americans feel uneasy about their personal finances in the months ahead, it’s no surprise that many plan to pull back on spending this Black Friday.
https://nypost.com/2025/11/24/business/shoppers-to-cut-black-friday-spending-over-affordability-concerns-survey/
https://nypost.com/2025/11/24/business/shoppers-to-cut-black-friday-spending-over-affordability-concerns-survey/
Just 33% of Latinos approve of Trump’s handling of the presidency.
And among the 65% who disapprove — most (43%) say they strongly disapprove.
And among the 65% who disapprove — most (43%) say they strongly disapprove.
November 25, 2025 at 5:22 PM
Just 33% of Latinos approve of Trump’s handling of the presidency.
And among the 65% who disapprove — most (43%) say they strongly disapprove.
And among the 65% who disapprove — most (43%) say they strongly disapprove.
63% of Americans say the country is on the wrong track, including:
🔵 92% of Democrats
🟣 71% of independents
🔴 32% of Republicans — including 53% of non-MAGA Republicans
🔵 92% of Democrats
🟣 71% of independents
🔴 32% of Republicans — including 53% of non-MAGA Republicans
November 25, 2025 at 2:16 PM
63% of Americans say the country is on the wrong track, including:
🔵 92% of Democrats
🟣 71% of independents
🔴 32% of Republicans — including 53% of non-MAGA Republicans
🔵 92% of Democrats
🟣 71% of independents
🔴 32% of Republicans — including 53% of non-MAGA Republicans
Many Americans are turning to social media for current events: 40% say it’s one of their primary sources.
➡️ When it comes to specific accounts or creators, 20% say they rely on social media creators and influencers as a main source — including 32% of independents.
➡️ When it comes to specific accounts or creators, 20% say they rely on social media creators and influencers as a main source — including 32% of independents.
November 24, 2025 at 5:03 PM
Many Americans are turning to social media for current events: 40% say it’s one of their primary sources.
➡️ When it comes to specific accounts or creators, 20% say they rely on social media creators and influencers as a main source — including 32% of independents.
➡️ When it comes to specific accounts or creators, 20% say they rely on social media creators and influencers as a main source — including 32% of independents.
Where are Americans getting their news on current events?
📱 Social media leads at 40% — and nearly half of independents rely on it.
📺 Broadcast TV (39%) and local TV (39%) follow close behind.
💻 And 34% turn to online news websites.
📱 Social media leads at 40% — and nearly half of independents rely on it.
📺 Broadcast TV (39%) and local TV (39%) follow close behind.
💻 And 34% turn to online news websites.
November 24, 2025 at 2:30 PM
Where are Americans getting their news on current events?
📱 Social media leads at 40% — and nearly half of independents rely on it.
📺 Broadcast TV (39%) and local TV (39%) follow close behind.
💻 And 34% turn to online news websites.
📱 Social media leads at 40% — and nearly half of independents rely on it.
📺 Broadcast TV (39%) and local TV (39%) follow close behind.
💻 And 34% turn to online news websites.
Over the last few months, more Americans say they’ve become familiar with NYC Mayor-elect Zohran Mamdani — with familiarity increasing by 24 points since the end of June.
November 21, 2025 at 4:59 PM
Over the last few months, more Americans say they’ve become familiar with NYC Mayor-elect Zohran Mamdani — with familiarity increasing by 24 points since the end of June.
📱 Latinos are tuning in — and scrolling.
Our data shows they’re more likely to identify as active news consumers and also rely on social media for news at higher rates than the general public.
Our data shows they’re more likely to identify as active news consumers and also rely on social media for news at higher rates than the general public.
November 21, 2025 at 3:02 PM
📱 Latinos are tuning in — and scrolling.
Our data shows they’re more likely to identify as active news consumers and also rely on social media for news at higher rates than the general public.
Our data shows they’re more likely to identify as active news consumers and also rely on social media for news at higher rates than the general public.
Americans are clear about who they think is driving higher health care costs:
🔴 47% — Trump & Republicans in Congress
🔵 21% — Democrats in Congress
⚖️ 19% — Both equally
❌ 6% — Neither
🔴 47% — Trump & Republicans in Congress
🔵 21% — Democrats in Congress
⚖️ 19% — Both equally
❌ 6% — Neither
November 20, 2025 at 5:30 PM
Americans are clear about who they think is driving higher health care costs:
🔴 47% — Trump & Republicans in Congress
🔵 21% — Democrats in Congress
⚖️ 19% — Both equally
❌ 6% — Neither
🔴 47% — Trump & Republicans in Congress
🔵 21% — Democrats in Congress
⚖️ 19% — Both equally
❌ 6% — Neither
Concern over rising health care costs & losing coverage if Congress doesn’t act:
📊 78% of Americans say they are concerned — 60% are extremely concerned.
That includes:
🔵 92% of Democrats
🟣 79% of Independents
🟥 64% of Republicans
📊 78% of Americans say they are concerned — 60% are extremely concerned.
That includes:
🔵 92% of Democrats
🟣 79% of Independents
🟥 64% of Republicans
November 20, 2025 at 2:10 PM
Concern over rising health care costs & losing coverage if Congress doesn’t act:
📊 78% of Americans say they are concerned — 60% are extremely concerned.
That includes:
🔵 92% of Democrats
🟣 79% of Independents
🟥 64% of Republicans
📊 78% of Americans say they are concerned — 60% are extremely concerned.
That includes:
🔵 92% of Democrats
🟣 79% of Independents
🟥 64% of Republicans
According to our latest polling, most Americans say that health care costs are increasing:
📈 73% say costs are going up
📉 Just 8% say costs are going down
⚖️ 19% say costs are staying the same
📈 73% say costs are going up
📉 Just 8% say costs are going down
⚖️ 19% say costs are staying the same
November 19, 2025 at 5:24 PM
According to our latest polling, most Americans say that health care costs are increasing:
📈 73% say costs are going up
📉 Just 8% say costs are going down
⚖️ 19% say costs are staying the same
📈 73% say costs are going up
📉 Just 8% say costs are going down
⚖️ 19% say costs are staying the same
A plurality of Americans trust Democrats in Congress to handle health care — nearly double the share who trust Republicans in Congress or Trump.
Want to learn more? Dive into our full toplines👇
https://navigatorresearch.org/wp-content/uploads/2025/11/Navigator-Topline-F11.12.25.pdf.pdf
Want to learn more? Dive into our full toplines👇
https://navigatorresearch.org/wp-content/uploads/2025/11/Navigator-Topline-F11.12.25.pdf.pdf
navigatorresearch.org
November 19, 2025 at 2:30 PM
A plurality of Americans trust Democrats in Congress to handle health care — nearly double the share who trust Republicans in Congress or Trump.
Want to learn more? Dive into our full toplines👇
https://navigatorresearch.org/wp-content/uploads/2025/11/Navigator-Topline-F11.12.25.pdf.pdf
Want to learn more? Dive into our full toplines👇
https://navigatorresearch.org/wp-content/uploads/2025/11/Navigator-Topline-F11.12.25.pdf.pdf
Bipartisan majorities agree the Epstein “client list” comes with serious accusations, not just a conspiracy theory — an overwhelming 81% of Democrats and 51% of Republicans say it should be taken seriously.
Read more: https://navigatorresearch.org/the-government-and-the-epstein-files/
Read more: https://navigatorresearch.org/the-government-and-the-epstein-files/
The Government and the Epstein Files
Polling report on what Americans are hearing when it comes to the Trump administration and the Epstein files.
navigatorresearch.org
November 18, 2025 at 6:18 PM
Bipartisan majorities agree the Epstein “client list” comes with serious accusations, not just a conspiracy theory — an overwhelming 81% of Democrats and 51% of Republicans say it should be taken seriously.
Read more: https://navigatorresearch.org/the-government-and-the-epstein-files/
Read more: https://navigatorresearch.org/the-government-and-the-epstein-files/
Two-thirds of Americans say the Trump Administration is hiding an Epstein “client list.”
When asked why, the top reasons cited were protecting the rich and powerful and Trump’s alleged involvement.
When asked why, the top reasons cited were protecting the rich and powerful and Trump’s alleged involvement.
November 18, 2025 at 3:00 PM
Two-thirds of Americans say the Trump Administration is hiding an Epstein “client list.”
When asked why, the top reasons cited were protecting the rich and powerful and Trump’s alleged involvement.
When asked why, the top reasons cited were protecting the rich and powerful and Trump’s alleged involvement.
Nearly 3 in 5 Americans disapprove of Trump’s economic record. Their biggest concerns?
📦 Tariffs
💰 Rising prices
📈 Inflation
📦 Tariffs
💰 Rising prices
📈 Inflation
November 17, 2025 at 7:36 PM
Nearly 3 in 5 Americans disapprove of Trump’s economic record. Their biggest concerns?
📦 Tariffs
💰 Rising prices
📈 Inflation
📦 Tariffs
💰 Rising prices
📈 Inflation
Trump’s presidency continues to face skepticism from Americans with 58% saying they disapprove — including 70% of independents.
November 17, 2025 at 2:49 PM
Trump’s presidency continues to face skepticism from Americans with 58% saying they disapprove — including 70% of independents.
From health care to electricity, Americans are feeling the impact of rising costs.
Who do they blame? Tune in below for @newsnation.bsky.social's breakdown of our latest data👇
Who do they blame? Tune in below for @newsnation.bsky.social's breakdown of our latest data👇
November 14, 2025 at 5:59 PM
From health care to electricity, Americans are feeling the impact of rising costs.
Who do they blame? Tune in below for @newsnation.bsky.social's breakdown of our latest data👇
Who do they blame? Tune in below for @newsnation.bsky.social's breakdown of our latest data👇
WATCH: Our latest report shows Americans blame Republicans in Congress more on key pocketbook issues — with Republicans owning rising health care costs by 27 points and costs in general by 26.
November 13, 2025 at 5:04 PM
WATCH: Our latest report shows Americans blame Republicans in Congress more on key pocketbook issues — with Republicans owning rising health care costs by 27 points and costs in general by 26.
Recent findings show Democrats in Congress gaining ground on key issues like health care and the cost of living — continuing a trend of improving trust compared to earlier this fall.
More in @punchbowlnews.bsky.social👇
More in @punchbowlnews.bsky.social👇
November 13, 2025 at 2:56 PM
Recent findings show Democrats in Congress gaining ground on key issues like health care and the cost of living — continuing a trend of improving trust compared to earlier this fall.
More in @punchbowlnews.bsky.social👇
More in @punchbowlnews.bsky.social👇
NEW: As the U.S. government shutdown ends this week, Americans continue to blame Trump & congressional Republicans for rising health care costs, lost food assistance, and falling approval.
Read our latest shutdown report: https://navigatorresearch.org/how-americans-views-of-the-shutdown-changed/
Read our latest shutdown report: https://navigatorresearch.org/how-americans-views-of-the-shutdown-changed/
How Americans’ Views of the Shutdown Changed
Polling report on the latest views of the government shutdown and its impacts ahead of the Senate’s move to end the shutdown.
navigatorresearch.org
November 12, 2025 at 9:37 PM
NEW: As the U.S. government shutdown ends this week, Americans continue to blame Trump & congressional Republicans for rising health care costs, lost food assistance, and falling approval.
Read our latest shutdown report: https://navigatorresearch.org/how-americans-views-of-the-shutdown-changed/
Read our latest shutdown report: https://navigatorresearch.org/how-americans-views-of-the-shutdown-changed/