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mobilefuse.bsky.social
MobileFuse
@mobilefuse.bsky.social
87 followers 780 following 150 posts
Driving real-time insights, outcomes & innovation for brands & agencies.
#AdTech #MobileMarketing #Programmatic #DataDriven
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mobilefuse.bsky.social
MobileFuse @mobilefuse.bsky.social · Apr 16
The digital landscape is shifting. Yet many marketers still rely on web-first strategies. That’s a missed opportunity.

Your audience is already in-app.
👉 Let’s talk about how to make the move. mobilefuse.com/contact
mobilefuse.bsky.social
See what sets Lauren Brickley Allen and the Sales team apart - and how their clarity and partnership help brands and media planners drive real success in a crowded adtech landscape. 👇
November 25, 2025 at 3:14 PM
mobilefuse.bsky.social
Every generation celebrates the holidays differently.
Today’s shoppers have a secret. Are you listening? 👀

🎁 We’re unwrapping it all in our latest blog: mobilefuse.com/news/104-unw...
Unwrapping the Secrets of Successful Holiday Campaigns Through Today’s Shopper Mindset
The holiday season has always been emotional, but the way consumers experience that emotion has shifted dramatically. Today’s shoppers aren’t motivate...
mobilefuse.com
November 20, 2025 at 3:05 PM
mobilefuse.bsky.social
🚀 We’re thrilled to share that MobileFuse has earned a Platinum Award in the 2025 MarCom Awards!

🔗 Read more about the win:
www.prnewswire.com/news-release...
November 18, 2025 at 2:18 PM
mobilefuse.bsky.social
Happy 16th Anniversary, MobileFuse! 🙌

Another year in the books - and what a year it’s been! All made possible by our incredible team and partners who bring their best every day. 🎉

If you haven’t checked out our anniversary feature yet, read it here: mobilefuse.com/news/94-16-y...
November 17, 2025 at 2:57 PM
mobilefuse.bsky.social
📱 When MobileFuse launched in 2009, only 0.5% of the internet was mobile. We built for the future then - and 16 years later, we’re still doing the same for our partners.

And we’re just getting started.

👉 Full story here: mobilefuse.com/news/94-16-y...
16 Years in Adtech: Crafted for Quality. Engineered for Results.
When MobileFuse launched in 2009, only 0.5% of the internet was mobile. While others overlooked it, we saw the future. Sixteen years later, mobile has...
mobilefuse.com
November 14, 2025 at 2:55 PM
mobilefuse.bsky.social
We’re thrilled to share that MobileFuse was featured in DataBeat’s Sellers Report as one of the top SSPs showing positive growth in direct app-ads.txt connections!

Read the full report. 👇
databeat.io/blog/sellers...
November 13, 2025 at 2:55 PM
mobilefuse.bsky.social
MobileFuse kicked off an interactive football-themed ad experience that’s redefining engagement. 🏈

Play. Win. Act.
Audiences step into a quick, fun game, unlock instant rewards, and take action - all without ever leaving the ad.

Curious what yours could look like?
👉 mobilefuse.com/contact
November 12, 2025 at 3:59 PM
mobilefuse.bsky.social
Transparency, trust, and technology - that’s how MobileFuse helps publishers grow with confidence.

👉 Discover how we’re making monetization clearer and stronger for our partners: mobilefuse.com/news/102-how...
How MobileFuse Helps Publishers Thrive in a Changing Ad Landscape
Publishers today face a rapidly evolving in-app advertising landscape. Publishers are juggling multiple demand paths, managing CPMs, and navigating ne...
mobilefuse.com
November 6, 2025 at 2:50 PM
mobilefuse.bsky.social
Think your brand can pass Gen Z’s vibe check? 👀

Swipe through and see what actually earns Gen Z’s attention. ⚡
October 30, 2025 at 2:51 PM
mobilefuse.bsky.social
How a leading ice-cream brand turned mobile engagement into +13.9% more store visits 🍨

MobileFuse helped a leading CPG brand connect mobile moments to real-world sales using data-driven, location-based media.

👉 Scoop through to see how we turned digital cravings into store traffic.
October 29, 2025 at 2:13 PM
mobilefuse.bsky.social
🤝 We’re proud to collaborate with @awscloud.bsky.social on the launch of RTB Fabric - driving real-world efficiency, transparency, and innovation across the ad tech ecosystem.

Learn how MobileFuse is helping shape the next generation of programmatic advertising: mobilefuse.com/news/103-mob...
MobileFuse and AWS: Partnering to Drive Real-World Efficiency in Ad Tech
AWS has announced the general availability of RTB Fabric, a purpose-built, cloud-native service designed to make real-time bidding (RTB) workloads mor...
mobilefuse.com
October 28, 2025 at 4:42 PM
mobilefuse.bsky.social
“Traditional still works.”
Sure, just not the way it used to.

Audiences changed how they spend time - not how they connect.
You just have to meet them where they’re already paying attention.

👉 Reach out to us to learn more: mobilefuse.com/contact
October 27, 2025 at 2:21 PM
mobilefuse.bsky.social
🌟 Behind every high-performing AdTech campaign is engineering built for outcomes.

Dan Barnett shares how his team empowers brands and media planners to succeed in today’s dynamic landscape. 👇
October 22, 2025 at 2:06 PM
mobilefuse.bsky.social
👀 Today’s consumers spend their time in-app and on connected TV. If your media plan isn’t there, you’re missing the moments that matter most.

🚀 Ready to put your brand on screen? mobilefuse.com/contact
October 15, 2025 at 1:56 PM
mobilefuse.bsky.social
👻 Seasonal ads often fall into the same trap - spooky fonts, candy tie-ins, predictable puns. But audiences expect more than surface-level tricks.

With MobileFuse, advertisers can deliver campaigns that feel authentic and memorable.

👉 Full blog here: mobilefuse.com/news/99-fusi...
Fusing AI and Halloween: How Smarter Ads Treat Audiences, Not Trick Them
Seasonal campaigns are nothing new. Every October, brands roll out Halloween creative — spooky fonts, orange-and-black color schemes, candy tie-ins. I...
mobilefuse.com
October 9, 2025 at 2:05 PM
mobilefuse.bsky.social
🎃👾 Meet MonsterFuse - our AI-powered Halloween game where you can mix and match monsters to create wild, surprising new creatures.

👉 Play free here:
aigame.mobilefuse.com/play/hallowe...

Show us your funniest or creepiest fusions - we can’t wait to see what you create!
October 8, 2025 at 1:55 PM
mobilefuse.bsky.social
With CTV and rich media, hotels and tourism boards are reimagining what’s possible - creating interactive, immersive ads that turn inspiration into action.

👉 See how it’s reshaping travel marketing: mobilefuse.com/news/97-hosp...
Hospitality Meets High-Impact: Driving Bookings with Rich Media and CTV
In our recent blog on the new travel funnel, we explored how context and location help hospitality brands identify the right moments to reach traveler...
mobilefuse.com
October 6, 2025 at 2:23 PM
mobilefuse.bsky.social
Rachel Schnorr of Ad Net Zero shared her view on MobileFuse’s sustainability journey - emphasizing the importance of turning commitments into action. 🌱

Grateful for her recognition and leadership in this important space.
October 3, 2025 at 2:14 PM
mobilefuse.bsky.social
Q4 is the biggest advertising season of the year — but success doesn’t happen overnight.

Now’s the time to set up your Q4 campaigns for success. 🍂🎄✨

👉 Read the full piece here:
Why Now Is the Time to Prep for Holiday Season Ad Success
With September coming to a close, advertisers and media planners are facing the final stretch before Q4 officially kicks off. The holiday season has b...
mobilefuse.com
September 30, 2025 at 2:41 PM
mobilefuse.bsky.social
📈 For 15+ years, we’ve helped brands and media planners turn ad spend into measurable business growth:

- Sales lift in-store & online
- Store & restaurant visits
- Real conversions that drive ROI

👉 Ready to see the difference? Let’s talk.
mobilefuse.com/contact
September 29, 2025 at 2:20 PM
mobilefuse.bsky.social
How did a leading retail-tech brand drive a +12.9% incremental lift in store visits? 📈

MobileFuse helped them connect with tech-forward shoppers using curated app, location & purchase data across CTV, rich media, and DOOH.

Scroll through the case study to learn more👇
September 26, 2025 at 1:54 PM
mobilefuse.bsky.social
Consumers spend most of their time in-app and on CTV — yet ad budgets still lean on desktop and mobile web.

👉 The resolution: brands must shift dollars toward CTV and emerging connected screens to truly align spend with where audiences spend their time.

Connect with us!
September 25, 2025 at 2:18 PM
mobilefuse.bsky.social
Oversaturation drains budgets, weakens trust, and pushes audiences away.

At MobileFuse, we help brands strike the right balance with smart frequency controls, contextual intelligence, and real-time optimization.

👉 Discover how: mobilefuse.com/news/95-when...
When Ads Backfire: Winning Attention Without Wearing It Out
Most marketers assume the biggest danger is their ads going unseen. In reality, the greater risk comes when people see the same ad too many times.The...
mobilefuse.com
September 24, 2025 at 4:42 PM
mobilefuse.bsky.social
“Every interaction is a signal of intent.”

For Todd Casselman, VP of Creative at MobileFuse, that principle drives how his team empowers brands and media planners.

See how Todd’s team helps partners connect more meaningfully — and perform ⬇️
September 16, 2025 at 2:17 PM
mobilefuse.bsky.social
At MobileFuse, we believe ads shouldn’t just be seen — they should be experienced.

These experiences strengthen connections, keep audiences engaged longer, and drive higher conversions — and we’re sharing how.

🚀 Read more: mobilefuse.com/news/92-turn...
Turning Ads into Experiences: How Interactivity Builds Stronger Connections
Most ads are easy to forget. You scroll past them, skip them, or barely notice they’re there. But every so often, one catches you differently. Instead...
mobilefuse.com
September 11, 2025 at 1:49 PM