Reposted by Mike Zaneis
ANA's 2024 Programmatic Transparency Benchmark reveals:
- For every $1,000 in a DSP, 43.9 % reaches consumers (+7.9% vs 2023)
- Sites & apps down from 44,000 to 22,634
- MFA ad spend drops from 15% to 6.2%
- Top 100 domains/apps drive 58.1% of imps
www.ana.net/getfile/38919
- For every $1,000 in a DSP, 43.9 % reaches consumers (+7.9% vs 2023)
- Sites & apps down from 44,000 to 22,634
- MFA ad spend drops from 15% to 6.2%
- Top 100 domains/apps drive 58.1% of imps
www.ana.net/getfile/38919
December 16, 2024 at 10:46 AM
ANA's 2024 Programmatic Transparency Benchmark reveals:
- For every $1,000 in a DSP, 43.9 % reaches consumers (+7.9% vs 2023)
- Sites & apps down from 44,000 to 22,634
- MFA ad spend drops from 15% to 6.2%
- Top 100 domains/apps drive 58.1% of imps
www.ana.net/getfile/38919
- For every $1,000 in a DSP, 43.9 % reaches consumers (+7.9% vs 2023)
- Sites & apps down from 44,000 to 22,634
- MFA ad spend drops from 15% to 6.2%
- Top 100 domains/apps drive 58.1% of imps
www.ana.net/getfile/38919
Reposted by Mike Zaneis
Bluesky, looking for a home for an adorable bonded brother and sister born in the same litter in Northern VA. Kitties are 16 MO and need a loving home. These are 2 super affectionate and adorable furballs. Help me amplify this message to find these little ones a home this holiday season.
November 29, 2024 at 5:27 PM
Bluesky, looking for a home for an adorable bonded brother and sister born in the same litter in Northern VA. Kitties are 16 MO and need a loving home. These are 2 super affectionate and adorable furballs. Help me amplify this message to find these little ones a home this holiday season.
Reposted by Mike Zaneis
How’s the holiday ad spend so far?
November 24, 2024 at 7:59 PM
How’s the holiday ad spend so far?