Make super bowl ads fun again

Bootlickers lick boots 🤷‍♂️

The accuracy

This is how it goes lol.

The system commercializes art until a song about violence and inequality turns into a bumper ad for beach season

Fascinating, because that sounds like a loser to me.

Must be working if they're sticking to it (?)

Anxiously awaiting your think piece on The Drum ⏳

I loved the humor, performance, and simple idea that it's genius to use NerdWallet.

It's super smart to associate NerdWallet with intelligence

(Disclaimer: I'm also contracting with NerdWallet rn)

Say more!

What has baking brownies taught you about campaign development 🫣

Absolutely, people want joy and unity right now

That's a great point. Maybe the business problem is that people think that Lay's are manufactured in mass factories, far removed from farmers and the earth.

I agree with you that it probably won't sell, but perhaps they're facing a reputational issue

I enjoyed that aspect, for sure. A breath of fresh air in an environment where brands stuff celebrities and surreal wherever they can

What do you think the business objective was? I don't see how this helps Lay's

Right?? And that dashpass users are easily duped

As someone who recently interviewed at Doordash (with an assignment focused on dashpass, no less), it bums me out that they missed the mark.

You can communicate access/exclusivity without a dude in a silk smoking jacket

More likely that Salesforce didn't pay for exclusivity, since their relationship with Matthew pre-dates Uber's.

I agree it was distracting though, blunts the impact