Melissa Rach
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melrach.bsky.social
Melissa Rach
@melrach.bsky.social
Into live music, exploring new places, science, poetry, and creatures great and small. Content strategist, content designer, and communicator. I wish I was as cool as my avatar.
CONTENT JOB ALERT: Come work with me at Curious Plot as a Senior Content Manager in Minneapolis! Our agency focuses on food, agriculture, and animal clients. Experience with Ag content is a huge plus.
January 28, 2025 at 10:40 PM
Has anyone seen a video or good explanation for how Bluesky works targeted toward older folks (older boomers)? I'm trying to get my elders off Facebook (so I can get off Meta, too), but it's super confusing for some of them.
January 10, 2025 at 10:25 PM
Anybody have good book recommendations for 17-18 women who like fantasy or WWII-like dramas?
December 20, 2024 at 5:23 PM
I've supported The Sheldrick Wildlife Trust for more than a decade. They mainly help Kenyan orphaned baby elephants and rhinos, but their mission is to save all creatures, great and small.

This video gives me all the feels. Hope you enjoy it.

www.youtube.com/watch?v=-lpj...
Spread The Love This Holiday Season | Adopt An Elephant, Rhino, Or Giraffe
YouTube video by Sheldrick Trust
www.youtube.com
December 10, 2024 at 5:56 PM
A lesson in knowing your audience:

My kid is applying to college. We received hundreds of wildly creative, engaging brochures from schools (looking at you, UChicago). But the kids never looked at them.

I hope colleges have TikToks or Insta posts because the brochures are just for the parents.
December 6, 2024 at 6:55 PM
Hey Twin Cities content people: Check out this great job for an up-and-coming content strategist/marketer at the American Swedish Institute! The team there is lovely. recruiting.paylocity.com/recruiting/j...
American Swedish Institute - Content and Marketing Manager
The American Swedish Institute is a gathering place for all people to share experiences around themes of culture, migration, the environment, and the arts, informed by enduring links to Sweden. The Am...
recruiting.paylocity.com
December 5, 2024 at 9:53 PM
This is a fascinating telling of what a modern-day coup attempt looks like.

(I often think of how the world changes while I sit here doing corporate content strategy as if nothing is happening...)

www.theverge.com/24312920/mar...
Six hours under martial law in Seoul
On the ground from the protests outside the National Assembly building.
www.theverge.com
December 4, 2024 at 8:31 PM
Whenever I see "Bluesky" my brain translates it as "Blueski" (rhymes with "brewski" or even "John Bulushi"). Anyone else? Probably not...
November 19, 2024 at 5:07 PM
The U.S. is stuck in a rut with the two-party system. The "us vs. them" mentality isn't really working. Half of the country is ostracized every election.

A significant middle-ground party might help us be less divisive. What are the pros and cons? Is it even possible?
November 18, 2024 at 4:19 PM
Reposted by Melissa Rach
Essential reading. I honestly cannot recommend more strongly that you take the time to give this a read.
If anything, we’re probably under-imagining how disruptive and different the next decade or generation of America will be. I sketch out here two scenarios (not mutually exclusive) about the peril and challenge ahead: www.doomsdayscenario.co/p/two-scenar...
Two scenarios for the years ahead
What if America Doesn’t Meet This Moment?
www.doomsdayscenario.co
November 15, 2024 at 4:49 PM
Heads up, Minnesotans: Give to the Max Day is Nov. 21 -- a week from today.

I tell you this because I always forget to research who I want to support until the day is halfway done.

(Minnesota has a statewide day to donate to nonprofits and schools, often with matching incentives.)
November 14, 2024 at 9:56 PM