Megan Averell
@meggatron.bsky.social
Founder of The Insight Inn. Qualitative Hound. Former Strategist gone to the dark side of Research.
Real talk. #Plannerbowl
For a moment, let’s acknowledge that whatever the opinion is, all of these ads were created during a bloodbath year for the industry and under added amount of stress. #plannerbowl
February 10, 2025 at 3:14 AM
Real talk. #Plannerbowl
Reposted by Megan Averell
Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
February 10, 2025 at 3:11 AM
Thanks to everyone who joined #plannerbowl. I missed all of the #adnerd insight and love. Happy to be on bluesky -- it feels like the good days of the internet.
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
Big ups to @brianwaka.bsky.social, @meggatron.bsky.social and @grantawalters.bsky.social for planning it all!
See you in year 11!
AHHHHHHHHHH!!! Who will win! The aliens or Matthew?!! #Plannerbowl
ANOTHER alien ad with Totino’s- that brings the count to 4 with extraterrestrial main characters now?
#PlannerBowl
#PlannerBowl
February 10, 2025 at 3:12 AM
AHHHHHHHHHH!!! Who will win! The aliens or Matthew?!! #Plannerbowl
You guys, you made the internet actually bearable again tonight. Thanks for playing, #Plannerbowl folks-- it felt like the absolute early 2000s again. Wholesome snark with a side of community. 🥹🥹🥹
February 10, 2025 at 3:11 AM
You guys, you made the internet actually bearable again tonight. Thanks for playing, #Plannerbowl folks-- it felt like the absolute early 2000s again. Wholesome snark with a side of community. 🥹🥹🥹
OK, GRAND PRIZE WINNER (of nothing!) is: @jkovacevich.bsky.social! Looking at his posts throughout the game, they're the sassiest AND most-liked by our other #Plannerbowl players. This post was a banger, and the "Surprise it's Matt Damon!" trope post rocked. CONGRATS @jkovacevich.bsky.social!!
Does somebody want to tell the Jesus people that Depeche Mode wasn't singing about Jesus? 😬 #PlannerBowl #SuperBowlAds
February 10, 2025 at 3:06 AM
OK, GRAND PRIZE WINNER (of nothing!) is: @jkovacevich.bsky.social! Looking at his posts throughout the game, they're the sassiest AND most-liked by our other #Plannerbowl players. This post was a banger, and the "Surprise it's Matt Damon!" trope post rocked. CONGRATS @jkovacevich.bsky.social!!
LOLOLOLOLOL. It's getting as old as the "SURPRISE, it's Matthew McConaughey" trope. #Plannerbowl
I like Matt Damon, but the "Surprise, it's Matt Damon" cameo is a meta trope that's showing it's age. #PlannerBowl #SuperBowlAds
February 10, 2025 at 2:58 AM
LOLOLOLOLOL. It's getting as old as the "SURPRISE, it's Matthew McConaughey" trope. #Plannerbowl
I feel like that's the theme for #Plannerbowl 2025. The Stadler and Waldorf joke was so good, and the product payoff was so smart on that gag, that they could have toned down the rest of the spot and just led to the smart joke. But I still could at least keep up with the Booking.com ad #Plannerbowl
I, for one, would love Statler and Waldorf at my bachelor party. #plannerbowl
February 10, 2025 at 2:55 AM
I feel like that's the theme for #Plannerbowl 2025. The Stadler and Waldorf joke was so good, and the product payoff was so smart on that gag, that they could have toned down the rest of the spot and just led to the smart joke. But I still could at least keep up with the Booking.com ad #Plannerbowl
We're here to serve 🫡 #Plannerbowl
Thanks to #plannerbowl I can follow everyone whom I haven’t manually ported from twitter
February 10, 2025 at 2:48 AM
We're here to serve 🫡 #Plannerbowl
It could have been a :15 in which Harrison only said THAT line and it woulda been more effective. And cheaper #Plannerbowl
“This Jeep makes me happy even though my name is Ford.” 10/10 #plannerbowl
February 10, 2025 at 2:44 AM
It could have been a :15 in which Harrison only said THAT line and it woulda been more effective. And cheaper #Plannerbowl
No notes @jkovacevich.bsky.social ! Can't say it better #Plannerbowl
Feels like the writer of that Jeep spot wanted to write "Halftime in America"...they didn't. It all got too muddled, IMHO. Too many words. (And you only need to say "freedom" once in a spot...or not at all!) #PlannerBowl #SuperBowlAds
February 10, 2025 at 2:43 AM
No notes @jkovacevich.bsky.social ! Can't say it better #Plannerbowl
Is there a "WHUT" emoji?! YIKES. #Plannerbowl
February 10, 2025 at 2:41 AM
Is there a "WHUT" emoji?! YIKES. #Plannerbowl
Guys, #Seal is still trending on BlueSky. So, MTN DEW did something right... standing out fully 3 quarters later, according to the people #Plannerbowl
February 10, 2025 at 2:38 AM
Guys, #Seal is still trending on BlueSky. So, MTN DEW did something right... standing out fully 3 quarters later, according to the people #Plannerbowl
TRUTH. #Plannerbowl
Interesting how some of the bigger moments have been health-related ads: Novartis breast cancer spot, Hims & Hers, the LL Cool J Pfizer cancer spot. #PlannerBowl #SuperBowlAds
February 10, 2025 at 2:35 AM
TRUTH. #Plannerbowl
Except nobody said his name, because nobody wanted to see him EVER AGAIN. #Plannerbowl
He’s like Beatlejuice…
Even MORE McConaughey. #PlannerBowl #SuperBowlAds
February 10, 2025 at 2:34 AM
Except nobody said his name, because nobody wanted to see him EVER AGAIN. #Plannerbowl
😛 HURRICANE MCCONAUGHEY!!! A reminder to ALL brands to use those exclusivity clauses!!! #Plannerbowl
February 10, 2025 at 2:33 AM
😛 HURRICANE MCCONAUGHEY!!! A reminder to ALL brands to use those exclusivity clauses!!! #Plannerbowl
Q3 WINNER ALERT: Nobody but NOBODY beat the post about brands accidentally promoting child labor. Oops! Well done, @kikoperes.bsky.social ! You are the WINNER of Q3, snarky and brutal!!! #Plannerbowl
Lays exec: give us an ad that says “your chips were picked by children” but make it cute.
#plannerbowl
#plannerbowl
February 10, 2025 at 2:27 AM
Q3 WINNER ALERT: Nobody but NOBODY beat the post about brands accidentally promoting child labor. Oops! Well done, @kikoperes.bsky.social ! You are the WINNER of Q3, snarky and brutal!!! #Plannerbowl
CORRECT. I honestly have no idea how these choices were made. But. Choices were made. #Plannerbowl
Could never have guessed the final resting place of This is America would be a weight loss ad #PlannerBowl
February 10, 2025 at 2:22 AM
CORRECT. I honestly have no idea how these choices were made. But. Choices were made. #Plannerbowl
You guys, I liked the bones of the ad, but that 'Hims & Hers' ad set to the music "This is America" by Childish Gambino seemed like a real miss. That song was a timely protest song about living with racial animus and terrible injustice: being re-used to sell a weight-loss drug? UMMMM #Plannerbowl
February 10, 2025 at 2:20 AM
You guys, I liked the bones of the ad, but that 'Hims & Hers' ad set to the music "This is America" by Childish Gambino seemed like a real miss. That song was a timely protest song about living with racial animus and terrible injustice: being re-used to sell a weight-loss drug? UMMMM #Plannerbowl
I feel like Bud Light is finally back to just doing what they do best. And I can't believe I am saying this, but I kinda missed the fun lightness that Bud Light represented in the 90s. #Plannerbowl
I sorta didn't want to like it, but the Bud Light cul-de-sac ad was pretty good. Knows it's audience. Good performances. #PlannerBowl #SuperBowlAds
February 10, 2025 at 2:17 AM
I feel like Bud Light is finally back to just doing what they do best. And I can't believe I am saying this, but I kinda missed the fun lightness that Bud Light represented in the 90s. #Plannerbowl
What a huge miss from Homes.com. I was hoping someone went to the URL, thanks @imchriskirk.com for taking one for the team and finding they did a WHOLE lot of nothing with that cool $8 million #Plannerbowl
Would have been cool if homes.comisthebest.com would have gone to a landing page with a coupon instead of just the home page. A little reward for people that engage with your ad. #plannerbowl #adbowl
homes.comisthebest.com
February 10, 2025 at 2:12 AM
What a huge miss from Homes.com. I was hoping someone went to the URL, thanks @imchriskirk.com for taking one for the team and finding they did a WHOLE lot of nothing with that cool $8 million #Plannerbowl
😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣 #Plannerbowl
Lays exec: give us an ad that says “your chips were picked by children” but make it cute.
#plannerbowl
#plannerbowl
February 10, 2025 at 2:08 AM
😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣😂🤣 #Plannerbowl
OH YEAH, Taco Bell!! I love the use of celebrities to highlight your own fan photos instead!! That's funny AND timely, right in the 3rd quarter when everyone is getting Celebrity Fatigue #Plannerbowl #SuperBowlAds
February 10, 2025 at 2:07 AM
OH YEAH, Taco Bell!! I love the use of celebrities to highlight your own fan photos instead!! That's funny AND timely, right in the 3rd quarter when everyone is getting Celebrity Fatigue #Plannerbowl #SuperBowlAds
Do you think there's a ton of brands that had a turnkey #ThreePeat ad for the Chiefs in the can, and are now frantically scrambling to put on their backup? #Plannerbowl
February 10, 2025 at 2:04 AM
Do you think there's a ton of brands that had a turnkey #ThreePeat ad for the Chiefs in the can, and are now frantically scrambling to put on their backup? #Plannerbowl
I didn't consent to Matthew McConaughey appearing in this many #SuperbowlAds. I feel personally violated #Plannerbowl
February 10, 2025 at 1:54 AM
I didn't consent to Matthew McConaughey appearing in this many #SuperbowlAds. I feel personally violated #Plannerbowl
Hey Angela, @dscoaching.bsky.social, this clap-back putting you right in contention for Q3, cause it's sassy enough to qualify for #Plannerbowl
So John, you’re saying you were slow to post about the sloth spot? 😉 Couldn’t resist. #plannerbowl
February 10, 2025 at 1:53 AM
Hey Angela, @dscoaching.bsky.social, this clap-back putting you right in contention for Q3, cause it's sassy enough to qualify for #Plannerbowl