Meg Graham
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megancgraham.bsky.social
Meg Graham
@megancgraham.bsky.social
790 followers 13 following 15 posts
WSJ reporter covering ads/marketing
Posts Replies Media Videos
megancgraham.bsky.social
They broke up.

Then came the brand deals...

www.wsj.com/articles/the...
They Broke Up. Then Came the Brand Deals.
After an unexpected breakup with the boyfriend she won over on ABC’s “The Bachelor” dating show, Rachael Kirkconnell didn’t get mad. She got a brand deal.
www.wsj.com
February 27, 2025 at 1:09 AM
megancgraham.bsky.social
I-L-L at MSG!
February 23, 2025 at 2:13 AM
Reposted by Meg Graham
jordannovet.bsky.social
was not aware of this practice. interesting @megancgraham.bsky.social www.wsj.com/articles/cre...
Creators Insist Coupon Browser Extensions Are Stealing Their Money. Will the Courts Agree?
A number of lawsuits accuse browser extensions like PayPal Honey of swiping affiliate marketers’ commissions.
www.wsj.com
February 19, 2025 at 5:05 PM
megancgraham.bsky.social
Will be chatting AI with Edward Norton at the IAB ALM next week. Let me know if you'll be around!
January 22, 2025 at 4:29 PM
megancgraham.bsky.social
Marketers prepare to move on from TikTok, but say "there's no substitute"

www.wsj.com/articles/mar...
Marketers Say ‘There’s No Substitute’ for TikTok. Here’s What They’ll Try Anyway.
Brands lay plans to bring their TikTok voice to vertical-video alternatives, ask followers to join their email lists and even look to TikTok U.K.
www.wsj.com
January 17, 2025 at 8:44 PM
megancgraham.bsky.social
NYE ribeyes 🥹
Ribeye steaks
December 31, 2024 at 10:43 PM
megancgraham.bsky.social
4:25 am
December 17, 2024 at 7:33 PM
megancgraham.bsky.social
If I have to do this you owe me five bucks
selecting "I never signed up for this mailing list" in an email unsubscribe
December 17, 2024 at 3:05 PM
megancgraham.bsky.social
💸💸💸 Ad revenue predicted to top $1 trillion this year for the first time

www.wsj.com/articles/ad-...
Ad Revenue Predicted to Top $1 Trillion This Year for the First Time
GroupM projects that global advertising revenue grew faster than expected this year as budgets flocked to major digital players.
www.wsj.com
December 9, 2024 at 12:24 AM
megancgraham.bsky.social
🚨Huge agency world news: Omnicom Group is in advanced talks to acquire Interpublic Group, a deal that would create the world’s largest advertising company

www.wsj.com/articles/adv...
Exclusive | Advertising Firms Omnicom and Interpublic Nearing Merger That Would Reshape Industry
A deal would create the world’s largest advertising company, with net revenue of more than $20 billion, topping WPP’s $15.1 billion.
www.wsj.com
December 8, 2024 at 6:29 PM
megancgraham.bsky.social
IPG has sold Huge to a private equity firm
finance.yahoo.com/news/interpu...
Interpublic Announces Sale of Huge
New York, NY, Dec. 05, 2024 (GLOBE NEWSWIRE) -- Interpublic Group (NYSE: IPG) announced today that it has sold the digital company Huge. Huge has been acquired by AEA Investors, a leading global priva...
finance.yahoo.com
December 5, 2024 at 4:29 PM
megancgraham.bsky.social
Now THAT’s a meal deal
December 5, 2024 at 1:38 PM
megancgraham.bsky.social
WSJ Exclusive: Ad holdco IPG buys retail analytics firm Intelligence Node in a deal valued at nearly $100 million www.wsj.com/articles/int...
Exclusive | Interpublic Group Buys Retail Analytics Company in Deal Valued at Nearly $100 Million
Intelligence Node expands the ad holding company’s commerce and retail media offerings.
www.wsj.com
December 5, 2024 at 12:57 PM
megancgraham.bsky.social
The ad industry and consumers alike poke fun at brands’ AI commercials, but experts say many consumers don’t know it’s AI (or just don’t care)

www.wsj.com/articles/ai-...
AI Ads Can Look Weird. Brands Like Coca-Cola Are Making Them Anyway.
Some people poke fun at AI commercials, but experts say consumers don’t care how they are made—and advertisers want to show they are capable of using the cost-saving technology.
www.wsj.com
November 26, 2024 at 11:01 PM
megancgraham.bsky.social
WSJ Exclusive: Advertising software and services company Mediaocean is buying advertising tech company Innovid for $500 million.

www.wsj.com/articles/med...
Exclusive | Mediaocean Buying Adtech Company Innovid for $500 Million
Mediaocean said it was buying Innovid at a price of $3.15 per share of common stock in a transaction with an enterprise value of approximately $500 million and an equity value of about $525 million.
www.wsj.com
November 21, 2024 at 2:05 PM
megancgraham.bsky.social
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn. My @wsj.com Q&A:

www.wsj.com/articles/tac...
Taco Bell and KFC’s Owner Says AI-Driven Marketing Is Boosting Purchases
Yum Brands, the owner of fast-food giants Taco Bell, Pizza Hut and KFC, says new pilots of AI-driven marketing campaigns are increasing purchases and reducing customer churn.
www.wsj.com
November 19, 2024 at 3:53 PM