@mearamendia.bsky.social
Marketing Associate Professor, digital marketing consultant and researcher in History of Marketing
Sustainability is about more than just the environment—but do consumers know that? 🧐
This systematic literature review breaks down how tourists perceive the "genuine significance" of sustainable travel and where the industry’s communication is falling short.
🔗 www.emerald.com/sl/article/5...
This systematic literature review breaks down how tourists perceive the "genuine significance" of sustainable travel and where the industry’s communication is falling short.
🔗 www.emerald.com/sl/article/5...
Consumers’ perceptions of the genuine significance of sustainable tourism: a systematic literature review
Purpose. Research on consumer perceptions of sustainable tourism has grown due to increasing concerns about unsustainable practices in today’s socially conscious world. This study reviews existing lit...
www.emerald.com
January 27, 2026 at 5:00 PM
Sustainability is about more than just the environment—but do consumers know that? 🧐
This systematic literature review breaks down how tourists perceive the "genuine significance" of sustainable travel and where the industry’s communication is falling short.
🔗 www.emerald.com/sl/article/5...
This systematic literature review breaks down how tourists perceive the "genuine significance" of sustainable travel and where the industry’s communication is falling short.
🔗 www.emerald.com/sl/article/5...
Our new article: Assessing sustainability in rural tourism: insights from accommodation managers and residents in Navarre. For a greener future #TurismoRural #Navarra
www.sciencedirect.com/science/arti...
www.sciencedirect.com/science/arti...
Assessing sustainability in rural tourism: insights from accommodation managers and residents in Navarre
This paper aims to assess the sustainability of rural tourism in the Spanish region of Navarre, with a focus on its economic, environmental and socioc…
www.sciencedirect.com
September 8, 2025 at 6:18 AM
Our new article: Assessing sustainability in rural tourism: insights from accommodation managers and residents in Navarre. For a greener future #TurismoRural #Navarra
www.sciencedirect.com/science/arti...
www.sciencedirect.com/science/arti...
From reviews to reality: tourist perceptions of sustainability in the top 15 global sustainable hotels www.tandfonline.com/doi/full/10....
From reviews to reality: tourist perceptions of sustainability in the top 15 global sustainable hotels
This study assesses tourists' perceptions of sustainability in hotels labelled as ‘sustainable’ by analysing 10,361 TripAdvisor online travel reviews. The goal is to address gaps in sustainable tou...
www.tandfonline.com
May 20, 2025 at 2:22 PM
From reviews to reality: tourist perceptions of sustainability in the top 15 global sustainable hotels www.tandfonline.com/doi/full/10....
Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics www.tandfonline.com/doi/full/10....
Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics
South Korean pop culture, K-Pop, is a global cultural force driven by catchy melodies, exceptional vocal abilities, captivating dance movements, and active social media engagement. This study explo...
www.tandfonline.com
April 15, 2025 at 9:12 AM
Harmony in diversity: unraveling the global impact of K-Pop through social media and fandom dynamics www.tandfonline.com/doi/full/10....
Rising environmental awareness has led to varied consumer perceptions of green fashion, with four segments identified—Antigreeners, Green Followers, Green Professionals, and Supergreeners—showing differing levels of understanding and attitudes
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Green Products in the Fashion Industry: Consumer Segmentation to Develop Communication Campaigns
The rise of green awareness due to the environmental challenges the world faces has enhanced consumers’ consciousness of, and attitudes toward green products. This study explores consumers’ percept...
www.tandfonline.com
February 27, 2025 at 8:20 AM
Rising environmental awareness has led to varied consumer perceptions of green fashion, with four segments identified—Antigreeners, Green Followers, Green Professionals, and Supergreeners—showing differing levels of understanding and attitudes
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Reposted
Nuclear and atomic become magic words in the 1950s and 1960s. In this article we identify how they were used for all kind of marketing campaigns in Spain (from fountain pens to detergents).
www.emerald.com/insight/cont...
www.emerald.com/insight/cont...
The power of persuasion: exploring the relationship between advertising and nuclear energy in Spain
| Emerald Insight
1
www.emerald.com
December 5, 2024 at 4:02 PM
Nuclear and atomic become magic words in the 1950s and 1960s. In this article we identify how they were used for all kind of marketing campaigns in Spain (from fountain pens to detergents).
www.emerald.com/insight/cont...
www.emerald.com/insight/cont...
La portada de La Región de este lunes, 6 de enero laregion.es/articulo/our... a través de @LaRegion
Gracias por poder compartir con vosotros nuestras investigaciones #MarketingHistory #NuclearEnergy
Gracias por poder compartir con vosotros nuestras investigaciones #MarketingHistory #NuclearEnergy
La portada de La Región de este lunes, 6 de enero
Estas son las noticias más destacadas de este lunes, 6 de enero. Y si eres inconformista, afila tu inconformismo con La Región
laregion.es
January 8, 2025 at 6:10 PM
La portada de La Región de este lunes, 6 de enero laregion.es/articulo/our... a través de @LaRegion
Gracias por poder compartir con vosotros nuestras investigaciones #MarketingHistory #NuclearEnergy
Gracias por poder compartir con vosotros nuestras investigaciones #MarketingHistory #NuclearEnergy
Last article in the market, thanks to Laura Martínez Huete. It has been a long road, but we have succeeded it! hashtag#greenproducts hashtag#circularfashion
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Green Products in the Fashion Industry: Consumer Segmentation to Develop Communication Campaigns
The rise of green awareness due to the environmental challenges the world faces has enhanced consumers’ consciousness of, and attitudes toward green products. This study explores consumers’ percept...
www.tandfonline.com
December 17, 2024 at 7:10 AM
Last article in the market, thanks to Laura Martínez Huete. It has been a long road, but we have succeeded it! hashtag#greenproducts hashtag#circularfashion
www.tandfonline.com/doi/full/10....
www.tandfonline.com/doi/full/10....
Our article, "The Power of Persuasion: Exploring the Relationship between Advertising and Nuclear Energy in Spain," has been published in the Journal of Historical Research in Marketing. Thanks to my co-authors, Mar Rubio Varas and Joseba De la Torre, for achieving this!
#nuclearenergy #rias
#nuclearenergy #rias
LinkedIn
This link will take you to a page that’s not on LinkedIn
lnkd.in
December 5, 2024 at 4:21 PM
Our article, "The Power of Persuasion: Exploring the Relationship between Advertising and Nuclear Energy in Spain," has been published in the Journal of Historical Research in Marketing. Thanks to my co-authors, Mar Rubio Varas and Joseba De la Torre, for achieving this!
#nuclearenergy #rias
#nuclearenergy #rias