Richard
@mcclurgmarketing.com
Helping B2B companies clarify their positioning, focus their marketing, and build go-to-market plans that actually work | Marketing & GTM Advisor | Insights on strategy, positioning, and Real MARKETing—with a dash of wit.
mcclurgmarketing.com
mcclurgmarketing.com
Do fewer things better.
And do them in the right order.
And do them in the right order.
November 25, 2025 at 4:06 PM
Do fewer things better.
And do them in the right order.
And do them in the right order.
Then you earn the right to do execution.
Campaigns. Content. Channels. Tactics.
Most teams flip this.
And burn budget wondering why nothing sticks.
Campaigns. Content. Channels. Tactics.
Most teams flip this.
And burn budget wondering why nothing sticks.
November 25, 2025 at 4:06 PM
Then you earn the right to do execution.
Campaigns. Content. Channels. Tactics.
Most teams flip this.
And burn budget wondering why nothing sticks.
Campaigns. Content. Channels. Tactics.
Most teams flip this.
And burn budget wondering why nothing sticks.
Then comes strategy:
Where to play.
Where not to play.
How to win.
Where to play.
Where not to play.
How to win.
November 25, 2025 at 4:06 PM
Then comes strategy:
Where to play.
Where not to play.
How to win.
Where to play.
Where not to play.
How to win.
Start with clarity:
What makes you different?
Who actually cares?
Why would they pick you at all?
Without that, everything else is noise.
What makes you different?
Who actually cares?
Why would they pick you at all?
Without that, everything else is noise.
November 25, 2025 at 4:06 PM
Start with clarity:
What makes you different?
Who actually cares?
Why would they pick you at all?
Without that, everything else is noise.
What makes you different?
Who actually cares?
Why would they pick you at all?
Without that, everything else is noise.