Climate is a hyperproblem, one that challenges how we create and reproduce meaning - that's why disinformation is a symptom, not the desease.

To get a change at this we need to rethink our relationship with information.

consen.so/p/manifesto-...

Albert Camus once said "The freedom we must conquer is the right not to lie".

In times where the word freedom is bastardized by its worst enemies of yesterday, “only on this condition will we have reasons to live and die”.

For true freedom, we need to rethink our relationship with information.

Social media.

Where someone else is the one who gathers the harvest to sell things or feed an AI.

Engulfed by the quest to reach the audience where it already was the unsustainable millennial techno optimism ethos in the name of innovation.

It is not a contradiction that I was oblivious to all the discussions I was part of during all the years I worked as a fact-checker on COVID, climate and gender issues.

But we where taught to reach the audience where it already was.

Social media. Where information devours meaning.

Funding to fact-checkers was treated always more like a charity than a job as important as safeguarding the integrity of the information people receive on their smartphones every day.

This can be witnessed by colleagues in Brazil, left more than once to the fate of digital hordes by Meta.

In the process, several media outlets lent their prestige to wash Meta's reputation.

“I will not sell my rich heritage at the low price of necessity” goes the saying.

Sadly, there is an agriculture excepcionalism and really lack of interest on the issue most of the time.

Part of the GWP* narrative is also the "biogenic" part of livestock methane emissions. But fossil fuels could use, for example, the carbon credits derived from the new "climate negative" claims by Big Ag.

Thank u for the DMs!