Matthieu Bernhard
banner
matthieubernhard.bsky.social
Matthieu Bernhard
@matthieubernhard.bsky.social
Managing marketing stuff at Nine Dots Studio, https://store.steampowered.com/developer/NineDotsStudio
Ex WOTC, Ubisoft
Author of https://stepupyourgame.blog/ - video game marketing and marketability tips.
Reposted by Matthieu Bernhard
Distributing points in various stats such as strength, intelligence, or intelligence often feels obvious in RPG.

That's why we made a less straightforward system in Lost In Prayer.

If that made you curious, you can check-up the details in the article.

store.steampowered.com/news/app/284...
Lost in Prayer - Discover our Morality system - Steam News
Tired of obvious choices when you level up? With the morality system, you can adapt the game to your favorite playstyle. Try it now and let us know what you think.
store.steampowered.com
February 21, 2025 at 4:58 PM
L'occasion pour moi de présenter Lost In Prayer et d'aller à Montréal avec @larenardee.bsky.social!
Nous présenterons Lost In Prayer à Démo Night pour une soirée consacrée aux jeux de stratégie crées au Québec!
Rendez-vous le 22 février à 20h avec @studioimugi.bsky.social, @studiomokagames.bsky.social, @exnilostudio.bsky.social et Signal Space Lab.
February 7, 2025 at 7:41 PM
I thought I was over @playbalatro.com after playing hundreds of hours at launch ... I casually introduce a friend to this game/hard drug and I went back to playing it.
Good thing I did, I got my first golden stake win and I can almost play something else ... #GOTY
December 3, 2024 at 5:06 PM
Every month, we have a Show and Tell @ninedotsstudio.bsky.social where everyone presents what they’ve been working on. It’s probably one of my favorite moments of the month! I am grateful and humbled to work as just “the marketing guy” among such amazing artists and creators.
November 29, 2024 at 7:27 PM
Y'a pas à dire c'est rafraichissant de pas voir un tweet de Elon toutes les 5 lignes ici !
November 28, 2024 at 2:35 PM
Reposted by Matthieu Bernhard
Soooo which cool people should we follow here ? Game studios, content creators, journalists or anyone passionate about gaming :)
November 22, 2024 at 3:37 PM
I knew TikTok was the strongest organic platform but I didn't know how to succeed there. Lucky for us, my boss found @enricocapraro.bsky.social @gamescom.bsky.social and he created content that got us 3k followers (and growing) and more than 700k impressions in just 10 days! 10/10 would recommend.
November 22, 2024 at 1:23 PM
Reposted by Matthieu Bernhard
welp.
November 6, 2024 at 3:02 PM
Reposted by Matthieu Bernhard
It's a pleasure to see Outward being featured in gamediscoverco's newsletter.
November 6, 2024 at 4:14 PM
To my fellow video game marketers here, what do you think about Steam linking in the app being so bad ? Every time I click on an ads it goes to Steam home page instead of the page.
I usually go with desktop only campaigns.
October 23, 2024 at 2:23 PM
So @Palworld_EN is a huge hit and it's no surprise thanks to their amazing game promise about "WEAPONIZED POKEMONS".
I wrote an analysis about it and how an amazing game promise is basically doing your marketing alone!

stepupyourgame.blog/2024/01/22/p...
PALWORLD – THE GAME PROMISE MAKES IT ALL
The success of Palworld is for me due to their amazing, sexy and interesting game promise "Weaponized Pokemon". They made teh perfect what if scenario if Pokemon were real and how humans would have us...
stepupyourgame.blog
January 22, 2024 at 2:42 PM
Here's why multiplayers games keep on retaining players years after years.
The intrinsic needs from humans to care and be cared for.
stepupyourgame.blog/2024/01/17/u...
USING PLAYER’S LOVE TO CONNECT WITH OTHERS TO CREATE ENGAGEMENT
As human we care about others. In this article you'll learn how to apply this fundamental need to your game making it more valuable for your audience.
stepupyourgame.blog
January 17, 2024 at 11:38 AM
So, I heard Bluesky is friendlier than Twitter. Help a friend by sharing a "How to create better Key art with a marketing brief" to your indie dev connections that are looking for help.

stepupyourgame.blog/2024/01/09/g...
GET BETTER KEY ARTS WITH A MARKETING BRIEF
A great key art often come from a great marketing briefing! Learn how to do one yourself to help artists create the best art for your game!
stepupyourgame.blog
January 10, 2024 at 10:44 AM
Last and best post of 2023 for my blog on video game marketing as I was able to speak about BG3 and CK3 in the same post :). Learn how you can push autonomy to maximize players satisfaction and how to show it with your marketing.

stepupyourgame.blog/2023/12/18/h...
HOW TO MAKE YOUR GAME FUN ? FOSTERING PLAYER ENGAGEMENT THROUGH FREEDOM OF CHOICE.
Player's autonomy is key in creating an engaging game. Learn how to do it in your game and in your marketing. Create multiple paths to success, impactful narrative choices, and interactive environment...
stepupyourgame.blog
December 18, 2023 at 5:00 PM
Hello there, finally got an invite thanks @comraven.bsky.social! Starting a fresh social media is exciting and the best way to promote my blog right
stepupyourgame.blog/2023/12/02/h...
December 4, 2023 at 9:36 AM