Lots more in the full paper!

Shout out to Sanguk Lee for doing an amazing job leading the way on this project!

Journal version: doi.org/10.1038/s415...

Ungated version: osf.io/ybdx9

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💡 Inconsistency was found in places that both supported increasing the use of renewables and opposed the reduction of fossil fuels. Further analyses showed that geo areas that are more dependent on coal, oil, or gas as economic resources have greater climate change belief system inconsistency.

4/x

We found that belief systems are denser in places with higher GDP per capita and in places where people are exposed to more information about climate change.

3/x

We looked at how populations differ in how strongly connected those beliefs are (density) as well as conflicts between beliefs (inconsistency).

💡 We found places vary widely in density and inconsistency, so we examined whether certain geo characteristics predict these belief system features.

2/x

For sure. Nice work!

Perfect, thanks for sharing!

Paper: www.nature.com/articles/s41...

Incredible effort led by @ericscheuch.bsky.social and a wonderful team at @yaleclimatecomm.bsky.social

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🟢 In a deep dive into how message repetition increases durability, we find that repetition grows the size of the audience for whom the message effects last (rather than increasing the amount that lasts among those already persuaded).

Lots more in the full paper: osf.io/preprints/os...

5/x

🟢 Amazing that, after listening to just a 90-second radio story, some of the effects still remained 8 weeks later.

4/x

🟢 Timing didn't matter for the effects of repetition: effects on durability were the same whether the messages were spread out by 2 days or 1 week.

3/x

Some highlights:

🟢 Repeated messaging more than *doubles* the durability of the message effect, but only in the short term (~1 week). Overall effects balanced out by the 8 week mark.

2/x