A tough year in business, conditions are difficult but there’s 100% opportunity out there. I’m not 2025 is going to be better so realign expectations and anything more is a bonus.

If you survived, well done! If you didn’t, you go again.

Everything is temporary

#saas #business #b2b

Loving the #SaaS vertical concept right now. Usually I'm against expanding ICP but there's legs in doing that if you can still provide maximum value whilst being able to reach new buying centres.

#B2B #Founder #Growth

Working on some content around using #chatGPT to build the framework for marketing content strategies in 2025. Not sure if anyone here would would find it useful but I'll probably drop the video anyway, sharing is caring!

#marketing #content #ai

If there's 1 bit of advice I can give to any #SaaS team heading into 2025, it's this; forensically focus on your ideal customer profile (ICP). Know everything about them, where they spend their time, how they spend it, everything. The number 1 best thing I've learned over the years

#B2B #marketing

Some good advice I just heard for people wondering whether to join a SaaS startup:

"If someone gives you a free ticket to a rocketship, you don't ask where it's going, you strap yourself in and enjoy the ride!"

#SaaS #B2B #hiring

I'm a fan of condensing the structure of SaaS companies.

Our sales, marketing and CS functions are now called our 'Go-To-Market' (GTM) function. Anything that touches a contract essentially. Product, Support and Delivery is Operations.

Clean lines for simpler times.

#SaaS #Tech #B2B

If you're wondering whether your product is right before a release, then it is.

One thing I've realised in the last 10 years: shipping code and then iterating from user feedback is > than waiting for perfection. Perfection is the enemy of progress in SaaS. Full send!

#SaaS #ProductDev #Tech

Interested to see what the B2B SaaS community is like on here. It was terrible on Twitter and only got worse so I'm looking forward to engaging with good content, posting good content and helping others within my space

#SaaS #B2B #Tech