Mark MacDonald
@markmac1023.bsky.social
Branding Strategist, Speaker, Bestselling Author of Be Known For Something.
“Don’t spend creative energy reinventing the obvious.”
Decide before what shouldn’t be debated now. Doctrine. Style. Brand.
Use your energy for ministry.
Be known for something that matters.
Decide before what shouldn’t be debated now. Doctrine. Style. Brand.
Use your energy for ministry.
Be known for something that matters.
February 11, 2026 at 10:53 AM
“Don’t spend creative energy reinventing the obvious.”
Decide before what shouldn’t be debated now. Doctrine. Style. Brand.
Use your energy for ministry.
Be known for something that matters.
Decide before what shouldn’t be debated now. Doctrine. Style. Brand.
Use your energy for ministry.
Be known for something that matters.
Walk your church through fresh eyes. From sight and sound to smell and touch, every sense tells visitors what you value. Read how paying attention to the details can shape how your church is experienced and perceived.
www.biblicalleadership.com/blogs/what-d...
www.biblicalleadership.com/blogs/what-d...
What does your church look like?
People are sensing whether you care about your "worship" center. And their five senses tell them if you care or not.
www.biblicalleadership.com
February 10, 2026 at 4:00 PM
Walk your church through fresh eyes. From sight and sound to smell and touch, every sense tells visitors what you value. Read how paying attention to the details can shape how your church is experienced and perceived.
www.biblicalleadership.com/blogs/what-d...
www.biblicalleadership.com/blogs/what-d...
Be known for God’s selection, not for People’s rejection.
February 10, 2026 at 1:18 AM
Be known for God’s selection, not for People’s rejection.
Be known for God’s selection, not for People’s rejection.
February 9, 2026 at 1:24 AM
Be known for God’s selection, not for People’s rejection.
Stop being ignorable.
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
February 8, 2026 at 4:00 PM
Stop being ignorable.
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
People don’t see your logo first.
They feel your clarity.
Perception comes before design.
Be known for something that matters.
PS: yes, we do logos AFTER the perception work. The order is everything.
They feel your clarity.
Perception comes before design.
Be known for something that matters.
PS: yes, we do logos AFTER the perception work. The order is everything.
February 8, 2026 at 12:25 PM
People don’t see your logo first.
They feel your clarity.
Perception comes before design.
Be known for something that matters.
PS: yes, we do logos AFTER the perception work. The order is everything.
They feel your clarity.
Perception comes before design.
Be known for something that matters.
PS: yes, we do logos AFTER the perception work. The order is everything.
Got a new church brand? Before launching everything at once, make sure you’re taking the right steps—in the right order. These 10 next steps can save you time, confusion, and momentum.
thebaptistpaper.org/got-a-new-ch...
thebaptistpaper.org/got-a-new-ch...
Got a new church brand? Do these 10 next steps in order - The Baptist Paper
When a church completes a branding or rebranding process, applying the new brand consistently across all critical areas ensures it resonates with the congregation and then the community. Here’s a list of 10 areas to address.
thebaptistpaper.org
February 7, 2026 at 4:00 PM
Got a new church brand? Before launching everything at once, make sure you’re taking the right steps—in the right order. These 10 next steps can save you time, confusion, and momentum.
thebaptistpaper.org/got-a-new-ch...
thebaptistpaper.org/got-a-new-ch...
Walmart this time 📸 Throwback from way back. Another fake family 🤣
I was nationwide in stores and direct mail on those “family photo sheets” (for their Portrait offerings).
I was nationwide in stores and direct mail on those “family photo sheets” (for their Portrait offerings).
February 7, 2026 at 1:39 PM
Walmart this time 📸 Throwback from way back. Another fake family 🤣
I was nationwide in stores and direct mail on those “family photo sheets” (for their Portrait offerings).
I was nationwide in stores and direct mail on those “family photo sheets” (for their Portrait offerings).
No logo without a why.
A logo can’t fix confusion.
A color palette can’t define mission.
A redesign won’t save unclear communication.
Before visuals, you need vision.
Before design, you need direction.
A logo can’t fix confusion.
A color palette can’t define mission.
A redesign won’t save unclear communication.
Before visuals, you need vision.
Before design, you need direction.
February 6, 2026 at 11:54 AM
No logo without a why.
A logo can’t fix confusion.
A color palette can’t define mission.
A redesign won’t save unclear communication.
Before visuals, you need vision.
Before design, you need direction.
A logo can’t fix confusion.
A color palette can’t define mission.
A redesign won’t save unclear communication.
Before visuals, you need vision.
Before design, you need direction.
To be known for what you want to become, you can’t keep doing what you’ve always done. Change.
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
February 6, 2026 at 1:00 AM
To be known for what you want to become, you can’t keep doing what you’ve always done. Change.
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
Unclear churches don’t get attended.
If people can’t quickly understand your church, they rarely stick around long enough to discover it.
Be known for something that matters.
If people can’t quickly understand your church, they rarely stick around long enough to discover it.
Be known for something that matters.
February 5, 2026 at 10:54 AM
Unclear churches don’t get attended.
If people can’t quickly understand your church, they rarely stick around long enough to discover it.
Be known for something that matters.
If people can’t quickly understand your church, they rarely stick around long enough to discover it.
Be known for something that matters.
Stop being ignorable.
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
February 5, 2026 at 1:00 AM
Stop being ignorable.
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
If your brand blends in, it’s time to rethink how you show up and what you stand for.
#BrandStrategy #BrandClarity #BrandPurpose #Leadership #ChurchBranding #MarketingWithMeaning
WAIT! Make your Church UNFORGETTABLE this year.
It’s not too late to make some Resolutions. Celebrate our 25th year with 25 Game-Changing steps.
FREE Download: beknownforsomething.com/unforgettabl...
It’s not too late to make some Resolutions. Celebrate our 25th year with 25 Game-Changing steps.
FREE Download: beknownforsomething.com/unforgettabl...
February 4, 2026 at 11:01 AM
WAIT! Make your Church UNFORGETTABLE this year.
It’s not too late to make some Resolutions. Celebrate our 25th year with 25 Game-Changing steps.
FREE Download: beknownforsomething.com/unforgettabl...
It’s not too late to make some Resolutions. Celebrate our 25th year with 25 Game-Changing steps.
FREE Download: beknownforsomething.com/unforgettabl...
Got a new church brand? Before launching everything at once, make sure you’re taking the right steps—in the right order. These 10 next steps can save you time, confusion, and momentum.
thebaptistpaper.org/got-a-new-ch...
thebaptistpaper.org/got-a-new-ch...
Got a new church brand? Do these 10 next steps in order - The Baptist Paper
When a church completes a branding or rebranding process, applying the new brand consistently across all critical areas ensures it resonates with the congregation and then the community. Here’s a list of 10 areas to address.
thebaptistpaper.org
February 3, 2026 at 4:00 PM
Got a new church brand? Before launching everything at once, make sure you’re taking the right steps—in the right order. These 10 next steps can save you time, confusion, and momentum.
thebaptistpaper.org/got-a-new-ch...
thebaptistpaper.org/got-a-new-ch...
PODCAST alert ‼️ Phil Cooke and I had so much fun recording another episode of his podcast yesterday.
You never know what stories will be shared 😏
Interested in Church Brand? Read these 2 books: Branding Faith and Be Known For Something.
And listen in when Phil posts the pod!
You never know what stories will be shared 😏
Interested in Church Brand? Read these 2 books: Branding Faith and Be Known For Something.
And listen in when Phil posts the pod!
February 3, 2026 at 10:59 AM
PODCAST alert ‼️ Phil Cooke and I had so much fun recording another episode of his podcast yesterday.
You never know what stories will be shared 😏
Interested in Church Brand? Read these 2 books: Branding Faith and Be Known For Something.
And listen in when Phil posts the pod!
You never know what stories will be shared 😏
Interested in Church Brand? Read these 2 books: Branding Faith and Be Known For Something.
And listen in when Phil posts the pod!
To be known for what you want to become, you can’t keep doing what you’ve always done. Change.
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
February 3, 2026 at 1:00 AM
To be known for what you want to become, you can’t keep doing what you’ve always done. Change.
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
#BeKnownForSomething #Leadership #ChurchGrowth #Clarity
Prayer is never wasted time. Never.
Cool church wall for Prayer and Praise requests.
Maybe leave a tag this week, then take a tag next week to pray over it.
Be known for prayer. And giving praise 🙌
Cool church wall for Prayer and Praise requests.
Maybe leave a tag this week, then take a tag next week to pray over it.
Be known for prayer. And giving praise 🙌
February 2, 2026 at 11:18 AM
Prayer is never wasted time. Never.
Cool church wall for Prayer and Praise requests.
Maybe leave a tag this week, then take a tag next week to pray over it.
Be known for prayer. And giving praise 🙌
Cool church wall for Prayer and Praise requests.
Maybe leave a tag this week, then take a tag next week to pray over it.
Be known for prayer. And giving praise 🙌
Your church doesn’t have to be a mystery. Learn seven branding essentials that help your community see who you are and why you matter.
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
Shhh! — 7 church branding secrets only a few know - The Baptist Paper
Church branding is often misunderstood, especially by those who think it’s part of some corporate marketing scheme.
thebaptistpaper.org
January 31, 2026 at 4:00 PM
Your church doesn’t have to be a mystery. Learn seven branding essentials that help your community see who you are and why you matter.
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
Throwback (2008) with Coca-Cola. A real (old) ad shoot with a fake family and a genuine love for a Coke.
Shot before Coke Zero became my true love.
Life of commercial actor and model. It’s the real thing.
Shot before Coke Zero became my true love.
Life of commercial actor and model. It’s the real thing.
January 31, 2026 at 12:27 PM
Throwback (2008) with Coca-Cola. A real (old) ad shoot with a fake family and a genuine love for a Coke.
Shot before Coke Zero became my true love.
Life of commercial actor and model. It’s the real thing.
Shot before Coke Zero became my true love.
Life of commercial actor and model. It’s the real thing.
Every great brand identity has meaning. It should tell a story.
What story does your #logo tell?
That’s what we at Be Known For Something do best. DM me to rebrand your church or organization.
So you matter.
What story does your #logo tell?
That’s what we at Be Known For Something do best. DM me to rebrand your church or organization.
So you matter.
January 30, 2026 at 11:22 AM
Every great brand identity has meaning. It should tell a story.
What story does your #logo tell?
That’s what we at Be Known For Something do best. DM me to rebrand your church or organization.
So you matter.
What story does your #logo tell?
That’s what we at Be Known For Something do best. DM me to rebrand your church or organization.
So you matter.
Be known for investigating many things, but excel at one. Discover your thread.
#BeKnownForSomething #FindYourThread #ChurchBranding
#BeKnownForSomething #FindYourThread #ChurchBranding
January 30, 2026 at 1:00 AM
Be known for investigating many things, but excel at one. Discover your thread.
#BeKnownForSomething #FindYourThread #ChurchBranding
#BeKnownForSomething #FindYourThread #ChurchBranding
Don’t put your fire out.
Be known for creativity. Simply block anything that stifles building your brand.
Great imaginative ad.
Be known for creativity. Simply block anything that stifles building your brand.
Great imaginative ad.
January 29, 2026 at 11:19 AM
Don’t put your fire out.
Be known for creativity. Simply block anything that stifles building your brand.
Great imaginative ad.
Be known for creativity. Simply block anything that stifles building your brand.
Great imaginative ad.
Clarity over clever. Every time.
Clever makes insiders smile.
Clarity helps outsiders understand.
If your message needs an explanation, it’s not working yet.
If your graphics win awards but confuse guests, something’s off.
Clever makes insiders smile.
Clarity helps outsiders understand.
If your message needs an explanation, it’s not working yet.
If your graphics win awards but confuse guests, something’s off.
January 28, 2026 at 11:12 AM
Clarity over clever. Every time.
Clever makes insiders smile.
Clarity helps outsiders understand.
If your message needs an explanation, it’s not working yet.
If your graphics win awards but confuse guests, something’s off.
Clever makes insiders smile.
Clarity helps outsiders understand.
If your message needs an explanation, it’s not working yet.
If your graphics win awards but confuse guests, something’s off.
Your church doesn’t have to be a mystery. Learn seven branding essentials that help your community see who you are and why you matter.
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
Shhh! — 7 church branding secrets only a few know - The Baptist Paper
Church branding is often misunderstood, especially by those who think it’s part of some corporate marketing scheme.
thebaptistpaper.org
January 27, 2026 at 4:00 PM
Your church doesn’t have to be a mystery. Learn seven branding essentials that help your community see who you are and why you matter.
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
thebaptistpaper.org/shhh-7-churc...
#ChurchBranding #ChurchCommunication #BeKnownForSomething
Be known for investigating many things, but excel at one. Discover your thread.
#BeKnownForSomething #FindYourThread #ChurchBranding
#BeKnownForSomething #FindYourThread #ChurchBranding
January 27, 2026 at 1:00 AM
Be known for investigating many things, but excel at one. Discover your thread.
#BeKnownForSomething #FindYourThread #ChurchBranding
#BeKnownForSomething #FindYourThread #ChurchBranding