Today's newsletter covers the Honey 🍯 controversy and it is stirring folks up. Ari interviews Tercept, a data infrastructure company that spins up pipelines and dashboards from logs.

news.marketecture.tv/p/honey-honey

Tired of your family yet? We got you. Eric and Ari's year-end episode with 2024 in review, awards, and predictions just dropped.

Link: www.marketecturepod.com/episode-104-...

Or anywhere you prefer to get your pods.

While you're at it, how about giving our pod a year-end 5-star rating? 🎁

Episode 103: Andrew Lipsman comes on to talk retail media trends, Walmart-Vizio, and more.

www.marketecturepod.com/episode-103-...

Episode 102: Sir Martin Sorrell talks about AI and the future of technology in agencies.

www.marketecturepod.com/episode-102-...

There are so many types of identity signals it can be hard to keep track (see what I did there, LOL).

Our latest in depth explainer: "Identity Signals Explained"

www.adtechexplained.com/p/identity-s...

So you want to build an SSP? @aripaparo.com tells you how in today's newsletter. Also we continue our IABTechLab series with Achim Schlosser from Bertelsmann

news.marketecture.tv/p/so-you-wan...

Episode 101: Publisher's Clearing House has been going for 70+ years, we talk to CEO Andy Goldberg about the current state of consented first party data.

Also M&A discussion, drama in the UK, and OpenAI ads(?)

www.marketecturepod.com/episode-101-...

Who could actually afford Chrome in a spin-out? And
@dmarti.bsky.social gives perspective from his time at Mozilla on our latest podcast.

monopoly.marketecture.tv/p/the-parado...

The Marketecture Pod has hit 100 episodes!

We're celebrating with industry legend Michael Kassan who drops knowledge while also being pretty hysterical.

You can find all our episodes at marketecturepod-dot-com or wherever you listen.

www.marketecturepod.com

Marketecture is flooding the zone on Ventura coverage.

@adtechgod.com's emergency podcast last night was great

Ad Tech Explained wrote a couple thousand word explainer

@aripap.bsky.social and Eric Franchi will cover it on the pod tomorrow with guest Rich Greenfield

Pay less attention to what people SAY and more attention to what they DO. What people do is often a much more reliable indicator.

My latest for @marketecture.bsky.social

monopoly.marketecture.tv/p/the-google...

I just joined this app and there's already content from me on it.

The Sweet Suites Series is just around the corner!

We’re thrilled to announce MIQ as one of our amazing episode sponsors!

Stay tuned—more incredible partners will be revealed soon.

✨ See you in Las Vegas! ✨

@adtechgod.com - @marketecture.bsky.social - The Advertising Forum

The QPS is too damn high! Ari Paparos newsletter features interesting stats from BidSwitch on trends in auction traffic.

Plus we interview Cadi Jones, the GM EMEA for IndexExchange about CTV, curation, and privacy.

news.marketecture.tv/p/auction-tr...

Marketecture was in London at the IAB Tech Lab’s Summit. I got the chance to catch up with my former employee and now GM EMEA for Index Exchange, Cadi Jones!

open.spotify.com/episode/1Gqd...

Breaking my silence with a single line of code:

Hello, World.