Præcis. Og det er der, hvor de fleste mediebosser virkelig har svigtet over de seneste par årtier, fordi de har insisteret på, at virkeligheden var konstant og grounded i fortidens nærmest Gud-givne succes.

Ja. Man kan også sige det på en anden måde:

Da trykpressen var den begrænsende faktor, kunne enhver - intet nævnt om åndelig habitus - med adgang til og kontrol over en sådan lykkes kommercielt med at drive medier.

Da adgangen blev lige blev fårene skilt fra bukkene og...oh well...

Yes, men meget af det er stadig med baggrund i den form for indhold, der laves i dag og er blevet lavet i årtier for ikke at sige århundreder. Min pointe handler mere om at udfordre grundforståelsen af, hvad indhold, der skaber værdi, egentlig er.

Insisteren på at nyheder skal være nyheder, og de forretningsmodellen skal være båret af annoncer flytter os ikke en nanometer ud af stedet.

Af den grund er der måske også lige så meget brug for en generation af nye medieledere? Jeg kan ikke finde ret mange, der er lykkedes.

4/4

Når vi er der, hvor vi har knækket koden til, hvad det er for viden, nyheder og adgang til informationer - genuine informationer - kunderne gerne betaler for, kan vi begynde at snakke om, vi har knækket nøden. Ikke et øjeblik før.

3/

Løsningen må og skal være medier, der leverer en værdi, som kunderne gladeligt betaler for. Ligesom de betaler for Netflix, Spotify og andre streaming tjenester, hvor man ikke stiller spørgsmålstegn ved at betale for...indhold.

2/

Det er klart en skidt udvikling. Men jeg tror, det er en blindgyde at skyde skylden på techgiganter, annoncemarked og prisen på avispapir.

For mig handler det mere om, at medier - ingen nævnt ingen glemt - aldrig rigtig har forstået hvori værdien af nyheder ligger...for kunderne.

1/

Having said that it is still a bummer everytime it happens, because you spent time trying to help and support something in happening, which then just ends in very little in the short term.

On the other hand it is an opportunity to reflect and learn on how to help them nail the motivation.

2/2

Despite his quiet demeanor, his humorous ways and lax attitude to things he was one of the greats. An unspoken hero of a trade and a craft that is under threat of being forgotten.

The words that you never know what you have, until you have lost it, rings true here.

RIP Schreiber.

8/8

Without all the fancy lingo he embodied in deed and spirit what it means to be a journalist with ethics and integrity under absolutely unwavering control. For a young aspiring reporter like me he was not only a benchmark on how I did but an inspiration and motivation.

7/

He embodied what it means to be an integral part of the community without losing his credibility as a reporter. He thread the fine line between keeping the powers that be in cheque while still also be considered a respected and trusted friend. A word was a word, and it was honored.

6/

He could also take a friendly tease. Unless you called him 'Wilhelm'. He absolutely hated that. Screiber was Screiber to everybody. That's it.

5/

Screiber helped make the beat feel less lonely. When you're out in the middle of nowhere, and nobody is really paying any attention, just having someone there to measure yourself against and share insights with, is invaluable.

4/

We competed ferociously for the same stories and for the same connections, and you knew you had done well, when you beat him to a solo story.

And even so, he always took it with a smile and a fun remark. For him competition was fun, and he just embraced having a hothead like me in town.

3/

Back when I was a young journalism intern trying to upset the status quo in the rural Aulum-Haderup Municipality in the middle of Jutland, Screiber was the local editor of the other local paper.

Yes, there was me and him. That's it.

2/