Lydia Brown
@lydiabrown.bsky.social
lover of all things international relations, soccer & coffee
603 | Alum - Holy Cross & @ausis.bsky.social
Comms @energyinnovation.org
opinions are my own
603 | Alum - Holy Cross & @ausis.bsky.social
Comms @energyinnovation.org
opinions are my own
Reposted by Lydia Brown
Generating video is *immensely* energy intensive. Let's say they produced 3,000 10 second clips for this ad (suspect that'd be an underestimate). At 1KWh per clip it's 3 megawatt hours.
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...
Artificial Intelligence Wants to Sell You Stuff While the World Burns
Meta is betting on generative AI for a new generation of aggressive advertising. It requires immense energy, much of which will likely come from fossil fuels.
newrepublic.com
December 11, 2025 at 5:31 PM
Generating video is *immensely* energy intensive. Let's say they produced 3,000 10 second clips for this ad (suspect that'd be an underestimate). At 1KWh per clip it's 3 megawatt hours.
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...