Lucy Jordan
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lucyjordan.bsky.social
Lucy Jordan
@lucyjordan.bsky.social
990 followers 1.1K following 58 posts
World Editor at Greenpeace Unearthed. Former Brazil person, saudades sempre

@unearthednews.bsky.social
https://unearthed.greenpeace.org/
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lucyjordan.bsky.social
Lucy Jordan @lucyjordan.bsky.social · Apr 17
I have been reporting on deforestation in Brazil for years.

Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.

So what’s actually changed?
Reposted by Lucy Jordan
unearthednews.bsky.social
Bayer - sponsor of the "Agrizone" at COP30 - also sponsors a podcast which in 2023 interviewed a notorious climate change denier

On the episode, Luiz Carlos Molion says the IPCC spreads “climate terrorism” and CO2's effect is too small to measure.

More:

unearthed.greenpeace.org/2025/11/11/c...
COP30’s agriculture showcase sponsored by agribiz interests linked to deforestation and anti-conservation lobbying
Sponsors of the sustainable agriculture pavilion at COP30 will include pesticides giant Bayer, alleged by campaigners to be driving “massive deforestation” on the continent, and a branch of Brazil’s l...
unearthed.greenpeace.org
November 11, 2025 at 4:10 PM
Reposted by Lucy Jordan
unearthednews.bsky.social
NEW: The "Agrizone" at COP30 is supposed to be a showcase for sustainable agriculture 🌳

But its sponsors are powerful agribusiness interests linked to deforestation and anti-conservation lobbying who have paid for visibility and "image gain"

Read more 👇:
COP30’s agriculture showcase sponsored by agribiz interests linked to deforestation and anti-conservation lobbying
Sponsors of the sustainable agriculture pavilion at COP30 will include pesticides giant Bayer, alleged by campaigners to be driving “massive deforestation” on the continent, and a branch of Brazil’s l...
unearthed.greenpeace.org
November 11, 2025 at 10:25 AM
Reposted by Lucy Jordan
unearthednews.bsky.social
Brilliant video put together by @theguardian.com from footage we gathered investigating new fashion dumps polluting protected wetlands in Ghana

We found Next, M&S, George garments in the conservation area, and H&M, Zara, Primark in a 3rd dump upstream

www.theguardian.com/environment/...
Clothes from UK brands found discarded in Ghana wetland dumps – video
Unearthed and Greenpeace investigation found items from Next, George at Asda and Marks & Spencer on a rubbish dump in a protected wetland in Accra
www.theguardian.com
June 18, 2025 at 1:23 PM
Reposted by Lucy Jordan
lucyjordan.bsky.social
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
June 18, 2025 at 6:11 AM
lucyjordan.bsky.social
My new investigation for @unearthednews.bsky.social — we found truly shocking scenes of UK labels washed ashore, and vast illegal fast fashion dumps mushrooming in a beautiful conservation area in Ghana 👇
June 18, 2025 at 6:11 AM
Reposted by Lucy Jordan
unearthednews.bsky.social
NEW INVESTIGATION:

Despite rulings from the UK’s Advertising Standards Authority, major brands including car manufacturers, an airline, and a bottled water company have repeated ‘misleading’ green claims.

Read the investigation w/ @theguardian.com here:

unearthed.greenpeace.org/2025/05/14/m...
Revealed: Companies repeat misleading green claims despite UK ad bans
Major brands, including car manufacturers, an airline, and a bottled water company have apparently continued to promote environmental claims after they were ruled “misleading” in a crackdown on greenw...
unearthed.greenpeace.org
May 15, 2025 at 8:45 AM
Reposted by Lucy Jordan
carbonbrief.org
Vacancy: Three-week summer journalism internship at Carbon Brief

Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.

Deadline: 02 June, 9AM BST

Apply here ➡️ buff.ly/ypeV1mr
Vacancy: Three-week summer journalism internship at Carbon Brief - Carbon Brief
Carbon Brief is offering an exciting opportunity for students, or recent graduates, to work with the team for three weeks this summer.
buff.ly
May 2, 2025 at 11:21 AM
lucyjordan.bsky.social
Corporate climate pledges are unravelling. From BP to JBS, @hannahdaly.ie unpacks the ongoing corporate retreat from accountability, including insights from our investigation into Brazilian beef giant JBS and its Amazon deforestation promises

www.irishtimes.com/environment/...
Weakening corporate climate pledges is a symptom of waning momentum
Recent high-profile corporate backtracking from climate commitments shows the fragility of pledges when attention and accountability drift
www.irishtimes.com
May 1, 2025 at 9:21 AM
lucyjordan.bsky.social
May 1, 2025 at 9:00 AM
Reposted by Lucy Jordan
hannahdaly.ie
New column: Weakening corporate climate pledges doesn’t bode well for momentum on global climate action - taking examples from fossil fuel and beef giants BP and JBS.

www.irishtimes.com/environment/...
Weakening corporate climate pledges is a symptom of waning momentum
Recent high-profile corporate backtracking from climate commitments shows the fragility of pledges when attention and accountability drift
www.irishtimes.com
May 1, 2025 at 7:44 AM
Reposted by Lucy Jordan
unearthednews.bsky.social
BREAKING:

More than 100 old landfills across England containing potentially hazardous material have flooded at least once this century.

Experts have raised concerns that dangerous substances could get into the environment through floodwater.

unearthed.greenpeace.org/2025/04/26/h...
April 26, 2025 at 7:52 AM
Reposted by Lucy Jordan
jsandlerclarke.bsky.social
Over 100 old landfills across England containing potentially hazardous material have flooded at least once this century, while 2,600 sites are close to watercourses across England, according to our new investigation.

unearthed.greenpeace.org/2025/04/26/h...
Over 100 potentially toxic landfills have flooded since 2000
Scientists raise concerns about the risks posed by historic landfills as climate change increases flooding
unearthed.greenpeace.org
April 26, 2025 at 11:10 AM
lucyjordan.bsky.social
BREAKING: Brazil meat giant JBS has received approval from the SEC for its plan to list on the New York Stock Exchange.

The new comes days after we revealed its pledge to rid its vast Amazon beef supply chain of deforestation by January is likely to be broken

www.bloomberg.com/news/article...
Brazilian Meat Giant JBS Gets SEC Approval for New York Listing
Brazil’s JBS SA has received approval from the US Securities Exchange Commission for its proposed share listing in New York, clearing another hurdle in the meatpacker’s pursuit to boost its market val...
www.bloomberg.com
April 23, 2025 at 10:43 AM
Reposted by Lucy Jordan
lucyjordan.bsky.social
When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.

We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
April 21, 2025 at 1:01 PM
lucyjordan.bsky.social
When huge Brazilian beef producer JBS broke its first zero-deforestation promise, it had 14 slaughterhouses in the Amazon. Today, it has 22 operating, with the capacity to slaughter more than 19,000 cattle daily.

We asked ranchers about its latest pledge to clean up its supply chain, by Jan 2026.
April 21, 2025 at 1:01 PM
lucyjordan.bsky.social
Huge Brazilian beef company JBS says its vast, multi-step Amazon supply chain will be deforestation-free by the end of the year.

We went to the Amazon to speak to farmers on the ground.

Most of them said hitting the target by 2026 was impossible, and cattle laundering was still routine
April 19, 2025 at 4:02 PM
Reposted by Lucy Jordan
lucyjordan.bsky.social
🌳 We went to the Amazon to ask dozens of ranchers and industry insiders on the ground what THEY think about whether a zero-deforestation promise made by Brazilian beef behemoth JBS is feasible.

The majority said, in so many words, NOPE

Full story here:
unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
April 18, 2025 at 10:31 AM
lucyjordan.bsky.social
🌳 We went to the Amazon to ask dozens of ranchers and industry insiders on the ground what THEY think about whether a zero-deforestation promise made by Brazilian beef behemoth JBS is feasible.

The majority said, in so many words, NOPE

Full story here:
unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
April 18, 2025 at 10:31 AM
Reposted by Lucy Jordan
unearthednews.bsky.social
JBS promised to rid its Amazon cattle supply of all deforestation by Jan 2026.

Over 3 trips to cattle country, ranchers told us it’s highly unlikely, and already being undermined.

Major new investigation, with @theguardian.com and @reporterbrasil.org.br:

unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
April 18, 2025 at 9:51 AM
Reposted by Lucy Jordan
lucyjordan.bsky.social
I have been reporting on deforestation in Brazil for years.

Last year, along with @aliceross.bsky.social and Naira Hofmeister, I decided to dig into beef giant JBS’s flagship promise: to eliminate deforestation from its Amazon supply chain by the end of 2025.

So what’s actually changed?
April 17, 2025 at 3:42 PM
Reposted by Lucy Jordan
lucyjordan.bsky.social
JBS looks set to break its pledge to stop buying cattle from Amazon deforesters by the end of this year, 35+ ranchers and industry insiders told us.

This is not the first time the giant beef company has broken such a promise
April 17, 2025 at 7:12 PM
lucyjordan.bsky.social
JBS looks set to break its pledge to stop buying cattle from Amazon deforesters by the end of this year, 35+ ranchers and industry insiders told us.

This is not the first time the giant beef company has broken such a promise
April 17, 2025 at 7:12 PM
Reposted by Lucy Jordan
unearthednews.bsky.social
🐄 JBS, the world’s biggest meat company, says it’s cleaning up its supply chain in the Amazon by the end of this year. 🌳

We spoke to 30+ ranchers and industry leaders. The vast majority said JBS will miss its target: it’s “humanly impossible”, said one.
unearthed.greenpeace.org/2025/04/17/j...
JBS is likely to fail to deliver on its Amazon deforestation promise, ranchers say
unearthed.greenpeace.org
April 17, 2025 at 11:21 AM
Reposted by Lucy Jordan
bibivanderzee.bsky.social
Powerful and important work on deforestation and the Amazon by @jonathan-watts.bsky.social @unearthednews.bsky.social and @reporterbrasil.org.br
www.theguardian.com/environment/...
Revealed: world’s largest meat company may break Amazon deforestation pledges again
Brazilian ranchers in Pará and Rondônia say JBS can not achieve stated goal of deforestation-free cattle
www.theguardian.com
April 17, 2025 at 2:33 PM
Reposted by Lucy Jordan
maccur.bsky.social
La promesa de la industria cárnica de frenar la tala de la Amazonía tiene truco: así se blanquea el origen del ganado

Gran investigación de @lucyjordan.bsky.social, @jonathan-watts.bsky.social de @unearthednews.bsky.social y @reporterbrasil.org.br

www.eldiario.es/sociedad/pro...
La promesa de la industria cárnica de frenar la tala de la Amazonía tiene truco: así se blanquea el origen del ganado
Una investigación de Greenpeace, 'The Guardian' y 'Reporter-Brasil' a la que ha accedido elDiario.es revela que el sistema de la empresa proveedora de carne de McDonalds para frenar la destrucción de ...
www.eldiario.es
April 17, 2025 at 3:50 PM