In other words, no content = no traffic. /14
In other words, no content = no traffic. /14
But that value, PMC says, comes from massive investment - tens of millions/year in real journalism. Google pays $0 for it through the tie. /13
But that value, PMC says, comes from massive investment - tens of millions/year in real journalism. Google pays $0 for it through the tie. /13
(a) Opt out of AI use? You vanish from Search.
(b) Stay in? You hand over content for free.
The result: a “race to the bottom” where everyone’s coerced into supplying AI content - and only Google benefits. /12
(a) Opt out of AI use? You vanish from Search.
(b) Stay in? You hand over content for free.
The result: a “race to the bottom” where everyone’s coerced into supplying AI content - and only Google benefits. /12
(1) Republishing in snippets
(2) Training LLMs
(3) Repurposing for RAG
All tied to access to search traffic - which Google monopolizes.
This bundling strategy, PMC argues, is illegal under antitrust law. /11
(1) Republishing in snippets
(2) Training LLMs
(3) Repurposing for RAG
All tied to access to search traffic - which Google monopolizes.
This bundling strategy, PMC argues, is illegal under antitrust law. /11
PMC points to this as an admission that AI Overviews - by siphoning referral traffic - are accelerating the collapse of the open, ad-supported web. ergo, why it was so sensitive. /10
PMC points to this as an admission that AI Overviews - by siphoning referral traffic - are accelerating the collapse of the open, ad-supported web. ergo, why it was so sensitive. /10
In lay terms Google is saying: “Let us use your content for AI or we’ll demote you in Search.” /7
In lay terms Google is saying: “Let us use your content for AI or we’ll demote you in Search.” /7
/11
/11
"the open web is already in rapid decline"
which IMHO is a pretty rich claim considering Google has dominated distribution, design, monetization of it. /10
"the open web is already in rapid decline"
which IMHO is a pretty rich claim considering Google has dominated distribution, design, monetization of it. /10
* support pubs' ops while moving off DFP
* fund neutral industry-run open-source ad auction /5
* support pubs' ops while moving off DFP
* fund neutral industry-run open-source ad auction /5