Kevin Briody
@kevinbriody.bsky.social
Marketer of various things, Ducks fan.
DisruptedCMO.com
DisruptedCMO.com
My gut prediction based on nothing but vibes: We’ll see a round of popular apps that simply are recreating pre-enshittified tech. Web search with no AI? Word processors that just work and provide a good writing experience? There is a market for simplicity.
November 30, 2025 at 3:46 PM
My gut prediction based on nothing but vibes: We’ll see a round of popular apps that simply are recreating pre-enshittified tech. Web search with no AI? Word processors that just work and provide a good writing experience? There is a market for simplicity.
I hope Marty is getting combat pay for this experience.
November 30, 2025 at 3:31 PM
I hope Marty is getting combat pay for this experience.
In short, this.
Yes, AI will be around long term
Yes, we will find some uses for it
Yes, it is a bubble
Yes, most of the investment is a complete waste and will result in multi-billion losses
Yes, we will find some uses for it
Yes, it is a bubble
Yes, most of the investment is a complete waste and will result in multi-billion losses
November 30, 2025 at 2:55 PM
In short, this.
That’s the rub: from my experience GenAI has some very valid and useful use cases today. It can be a powerful productivity aide. But the larger economics here don’t seem at all rational. And forcing AI where it provides no value will backfire.
"All of this falls apart if humans don't adopt the tech. This is why you've seen Meta cram its lame chatbots into WhatsApp and Instagram. This is why Notepad and Paint now have useless Copilot buttons on Windows. This is why Google Gemini wants to "help you" read and reply to your emails."
Analysis: OpenAI is a loss-making machine, how can it survive?
Don't call it a bubble! Loss-making monster OpenAI is on the hook for $1.4 trillion (with a T) in compute commitments. How can this go on?
www.windowscentral.com
November 30, 2025 at 2:54 PM
That’s the rub: from my experience GenAI has some very valid and useful use cases today. It can be a powerful productivity aide. But the larger economics here don’t seem at all rational. And forcing AI where it provides no value will backfire.
Reposted by Kevin Briody
AI’s Marketing Revolution: CMOs as Growth Architects in 2025 #agenticcmo #feedly www.webpronews.com/ais-marketin...
AI’s Marketing Revolution: CMOs as Growth Architects in 2025
Artificial intelligence is revolutionizing marketing by enabling CMOs to evolve from tactical roles to strategic growth architects, breaking silos for real-time insights and agentic personalization.…
www.webpronews.com
November 27, 2025 at 2:48 AM
AI’s Marketing Revolution: CMOs as Growth Architects in 2025 #agenticcmo #feedly www.webpronews.com/ais-marketin...
Elite away unis. Well done. Go Ducks.
The Ducks will wear yellow helmets for their showdown with Washignton.
No. 6 Ducks reveal uniform combination for Saturday at Washington
The Ducks will wear yellow helmets for their showdown with Washignton.
www.oregonlive.com
November 27, 2025 at 4:29 PM
Elite away unis. Well done. Go Ducks.
This is 100% my daughter’s thing too.
November 27, 2025 at 4:28 PM
This is 100% my daughter’s thing too.
I for one am shocked, shocked, that Finebaum is arguing an SEC team isn’t getting a fair shake.
www.espn.com/video/clip/_...
www.espn.com/video/clip/_...
Finebaum: Texas could be taking CFP hit due to its schedule - ESPN Video
Paul Finebaum breaks down Texas’ season ahead of its matchup against No. 3 Texas A&M.
www.espn.com
November 26, 2025 at 4:03 PM
I for one am shocked, shocked, that Finebaum is arguing an SEC team isn’t getting a fair shake.
www.espn.com/video/clip/_...
www.espn.com/video/clip/_...
Reposted by Kevin Briody
Google's Gemini 3 Takes the Lead: What CMOs Need to Knowhttps://www.agenticcmo.org/googles-gemini-3-takes-the-lead-what-cmos-need-to-know/
November 25, 2025 at 3:00 PM
Google's Gemini 3 Takes the Lead: What CMOs Need to Knowhttps://www.agenticcmo.org/googles-gemini-3-takes-the-lead-what-cmos-need-to-know/
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Minimum Viable Bureaucracy (MVB) is the smallest amount of administrative structure necessary to enable, rather than constrain, your marketing team's ability to respond and adapt to disruption with agility.
www.disruptedcmo.com
November 25, 2025 at 2:00 PM
Minimum Viable Bureaucracy: The Secret to an Agile Marketing Team
Just knocked out a 1,400 word blog post somewhat ironically about ruthlessly cutting things down for the sake of agility and efficiency. I fear I did not heed my own (many, so many) words.
But it's a good post at least coming tomorrow to www.disruptedcmo.com
But it's a good post at least coming tomorrow to www.disruptedcmo.com
DisruptedCMO
Exploring marketing leadership in times of disruption
www.disruptedcmo.com
November 25, 2025 at 5:46 AM
Just knocked out a 1,400 word blog post somewhat ironically about ruthlessly cutting things down for the sake of agility and efficiency. I fear I did not heed my own (many, so many) words.
But it's a good post at least coming tomorrow to www.disruptedcmo.com
But it's a good post at least coming tomorrow to www.disruptedcmo.com
Reposted by Kevin Briody
Good fucking riddance to Character AI for kids: www.wsj.com/tech/ai/char...
Teens Are Saying Tearful Goodbyes to Their AI Companions
Chatbot maker Character.AI is cutting off access, citing mental-health concerns.
www.wsj.com
November 25, 2025 at 1:44 AM
Good fucking riddance to Character AI for kids: www.wsj.com/tech/ai/char...
Possibly one of the funniest trick plays I’ve seen.
November 23, 2025 at 3:21 PM
Possibly one of the funniest trick plays I’ve seen.
This feels like a warning shot for the American Southwest.
'Iran’s capital must be moved because the country “no longer has a choice,” President Masoud Pezeshkian said on Thursday in remarks carried by state media, warning that severe ecological strain has made Tehran impossible to sustain'
#Iran 🇮🇷
#Iran 🇮🇷
Iran president says capital move now a necessity as water crisis deepens
Iran’s capital must be moved because the country “no longer has a choice,” President Masoud Pezeshkian said on Thursday in remarks carried by state media, warning that severe ecological strain has mad...
www.iranintl.com
November 21, 2025 at 5:15 PM
This feels like a warning shot for the American Southwest.
Reposted by Kevin Briody
Nearly 70% of marketing leaders agree agentic AI will be transformative, yet effectiveness remains elusive #marketingai #feedly finance.yahoo.com/news/nearly-...
Nearly 70% of marketing leaders agree agentic AI will be transformative, yet effectiveness remains elusive
Press contact:Antara NandyTel.:+ 91 9674515119 E-mail: [email protected] Nearly 70% of marketing leaders agree agentic AI will be transformative, yet effectiveness remains elusive CMOs are…
finance.yahoo.com
November 21, 2025 at 2:17 AM
Nearly 70% of marketing leaders agree agentic AI will be transformative, yet effectiveness remains elusive #marketingai #feedly finance.yahoo.com/news/nearly-...
This is a fallacy I think a lot of immature leaders fall for, that to be a true "disruptor" they have to toss out 100% of the old and just wreck havoc. Everything from before them is de facto bad. Effective disruptive leaders know how to evaluate and harness what already works, which takes humility.
Blowing things up is not a plan and the laziest ready-fire-aim management move in trying to make important and necessary changes to any org trying to resestablish relevance.
Bari Weiss’s approach to leading CBS News in her first weeks on the job is "I wanna blow this up."
November 20, 2025 at 7:28 PM
This is a fallacy I think a lot of immature leaders fall for, that to be a true "disruptor" they have to toss out 100% of the old and just wreck havoc. Everything from before them is de facto bad. Effective disruptive leaders know how to evaluate and harness what already works, which takes humility.
Reposted by Kevin Briody
‘We could have asked ChatGPT’: students fight back over course taught by AI
‘We could have asked ChatGPT’: students fight back over course taught by AI
Staffordshire students say signs material was AI-generated included suspicious file names and rogue voiceover accent
Students at the University of Staffordshire have said they feel “robbed of knowledge and enjoyment” after a course they hoped would launch their digital careers turned out to be taught in large part by AI.
James and Owen were among 41 students who took a coding module at Staffordshire last year, hoping to change careers through a government-funded apprenticeship programme designed to help them become cybersecurity experts or software engineers. Continue reading...
www.theguardian.com
November 20, 2025 at 11:28 AM
‘We could have asked ChatGPT’: students fight back over course taught by AI
How AI is Disrupting Your Agency Relationships
How AI is Disrupting Your Agency Relationships
AI is disrupting everything for CMO's these days, and your agency relationships are not immune. What are we seeing, and how should those relationships change in the age of AI?
www.disruptedcmo.com
November 19, 2025 at 11:20 PM
How AI is Disrupting Your Agency Relationships
“I can’t feel my face, but I can feel the GLORY!”
November 19, 2025 at 7:30 PM
“I can’t feel my face, but I can feel the GLORY!”
My favorite thing on the internet right now is watching reactions to Scotland making the World Cup. Even if I can barely understand a word sometimes.
All the accents remind me of my Scottish grandparents (from Duntocher), which makes me smile.
All the accents remind me of my Scottish grandparents (from Duntocher), which makes me smile.
November 19, 2025 at 5:33 PM
My favorite thing on the internet right now is watching reactions to Scotland making the World Cup. Even if I can barely understand a word sometimes.
All the accents remind me of my Scottish grandparents (from Duntocher), which makes me smile.
All the accents remind me of my Scottish grandparents (from Duntocher), which makes me smile.
This is a big move in the martech world.
Adobe plans to acquire NYSE-listed Semrush, which helps companies run search engine optimization as AI use rises, for $1.9B in cash, paying $12 per share (Lauren Thomas/Wall Street Journal)
Main Link | Techmeme Permalink
Main Link | Techmeme Permalink
November 19, 2025 at 1:29 PM
This is a big move in the martech world.
Reposted by Kevin Briody
new paper by Sean Westwood:
With current technology, it is impossible to tell whether survey respondents are real or bots. Among other things, makes it easy for bad actors to manipulate outcomes. No good news here for the future of online-based survey research
With current technology, it is impossible to tell whether survey respondents are real or bots. Among other things, makes it easy for bad actors to manipulate outcomes. No good news here for the future of online-based survey research
November 18, 2025 at 7:16 PM
new paper by Sean Westwood:
With current technology, it is impossible to tell whether survey respondents are real or bots. Among other things, makes it easy for bad actors to manipulate outcomes. No good news here for the future of online-based survey research
With current technology, it is impossible to tell whether survey respondents are real or bots. Among other things, makes it easy for bad actors to manipulate outcomes. No good news here for the future of online-based survey research
Reposted by Kevin Briody
The AI Tools That Are Transforming Market Research #strategy%26marketing #feedly
The AI Tools That Are Transforming Market Research
Generative AI is rapidly reshaping market research by enabling the creation of “synthetic personas” and “digital twins”—AI-generated proxies that simulate consumer responses and behaviors,…
hbr.org
November 18, 2025 at 10:05 PM
The AI Tools That Are Transforming Market Research #strategy%26marketing #feedly
Sign #272 not to put all your marketing AI eggs in the ChatGPT basket. The OpenAI economics feel like a runaway train at this point, and even MSFT, NVDA appear to be hedging bets.
New @axios: Anthropic lands $15 billion investment from Microsoft, Nvidia
Anthropic lands $15 billion investment from Microsoft, Nvidia
The move is the latest in a series of deals that sees all the big players partnering with one another.
www.axios.com
November 18, 2025 at 4:52 PM
Sign #272 not to put all your marketing AI eggs in the ChatGPT basket. The OpenAI economics feel like a runaway train at this point, and even MSFT, NVDA appear to be hedging bets.