and realized most of it wasn’t work
just other people’s priorities
started “Deep Work” this week
and the contrast is brutal
half of what fills your day
never moves your goals forward
the real discipline isn’t focus
it’s refusing the drift
and realized most of it wasn’t work
just other people’s priorities
started “Deep Work” this week
and the contrast is brutal
half of what fills your day
never moves your goals forward
the real discipline isn’t focus
it’s refusing the drift
keep dithering and you burn runway without advancing revenue
the bottleneck isn’t your roadmap
it’s your refusal to choose one buyer
pick the buyer who already replies
ship the one outcome they’ll pay for
keep dithering and you burn runway without advancing revenue
the bottleneck isn’t your roadmap
it’s your refusal to choose one buyer
pick the buyer who already replies
ship the one outcome they’ll pay for
if you’re still thinking about the problem
it’s because you didn’t finish the decision
most weeks don’t end in exhaustion
they end in avoidance
the question isn’t what you’ll work on monday
it’s what you should have faced on thursday
sit with that
then log off
if you’re still thinking about the problem
it’s because you didn’t finish the decision
most weeks don’t end in exhaustion
they end in avoidance
the question isn’t what you’ll work on monday
it’s what you should have faced on thursday
sit with that
then log off
the hard part was seeing how much of my life i’d been sprinting past
forced stillness tells the truth
clarity follows whether you want it or not
the hard part was seeing how much of my life i’d been sprinting past
forced stillness tells the truth
clarity follows whether you want it or not
it strips out everything that doesn’t move you forward.
when the noise fell away, 3 things stayed true:
• revenue
• pipeline
• delivery
that’s the whole engine.
GTR isn’t a framework.
it’s what remains when life deletes everything else.
it strips out everything that doesn’t move you forward.
when the noise fell away, 3 things stayed true:
• revenue
• pipeline
• delivery
that’s the whole engine.
GTR isn’t a framework.
it’s what remains when life deletes everything else.
momentum returns the second you stop dodging the hard thing.
most “GTM work” is just highly organized procrastination.
GTR cuts all that out.
if it doesn’t move money or create signal,
it’s noise.
clean the sequence.
do the uncomfortable step first.
watch the fog lift.
momentum returns the second you stop dodging the hard thing.
most “GTM work” is just highly organized procrastination.
GTR cuts all that out.
if it doesn’t move money or create signal,
it’s noise.
clean the sequence.
do the uncomfortable step first.
watch the fog lift.
this week i’m learning what rebuilding actually looks like.
appreciate every message, call, and small check-in.
the support landed deeper than you know.
this week i’m learning what rebuilding actually looks like.
appreciate every message, call, and small check-in.
the support landed deeper than you know.
the quiet kind
caught myself praying for a hail mary
then doing the harder thing
asking a few people i trust to smile on me
turns out vulnerability isn’t weakness
it’s how momentum restarts
be honest
who are you hoping notices before you actually ask for help
the quiet kind
caught myself praying for a hail mary
then doing the harder thing
asking a few people i trust to smile on me
turns out vulnerability isn’t weakness
it’s how momentum restarts
be honest
who are you hoping notices before you actually ask for help
i don’t think in launches
i think in gtr
go-to-revenue means one thing
a direct line to cash
everything else is noise
if it doesn’t create revenue now, it waits
if it needs hype before cash, it’s wrong
most teams overbuild
i underbuild until money shows up
i don’t think in launches
i think in gtr
go-to-revenue means one thing
a direct line to cash
everything else is noise
if it doesn’t create revenue now, it waits
if it needs hype before cash, it’s wrong
most teams overbuild
i underbuild until money shows up
earn it.
small reps.
ugly ships.
quick feedback.
repeat until the bottleneck moves.
earn it.
small reps.
ugly ships.
quick feedback.
repeat until the bottleneck moves.
direction beats momentum every time.
direction beats momentum every time.
tight windows
tiny code
no wiggle room
the signal gets louder
the noise dies fast
tight windows
tiny code
no wiggle room
the signal gets louder
the noise dies fast
go to revenue > go to vibes
so i’m cutting code to the bone
timeboxing everything
and giving myself timelines that feel impossible
the pressure forces the truth out
go to revenue > go to vibes
so i’m cutting code to the bone
timeboxing everything
and giving myself timelines that feel impossible
the pressure forces the truth out
• boring @theagentic ai panel
• state backed founder reviews
• tea and dumplings with @jason
none of it planned
all of it useful
• boring @theagentic ai panel
• state backed founder reviews
• tea and dumplings with @jason
none of it planned
all of it useful
1/ video coding: google antigravity
2/ pitch deck + explainer video: notebooklm
3/ light video edits: @tellahq
2 new notebooklm features that save a boatload of prompt tweaks
1/ video coding: google antigravity
2/ pitch deck + explainer video: notebooklm
3/ light video edits: @tellahq
2 new notebooklm features that save a boatload of prompt tweaks
it’s showing up when no one’s watching and everyone’s tired.
it’s showing up when no one’s watching and everyone’s tired.
it’s replacing excuses.
every business has a graveyard of half-finished improvements.
finish one this week.
it’s replacing excuses.
every business has a graveyard of half-finished improvements.
finish one this week.
they’re slow because nobody writes anything down.
documentation is the original ai.
they’re slow because nobody writes anything down.
documentation is the original ai.
builders solving unsexy problems end up running the systems everyone depends on.
shoutout to @theagentic for curating a room full of people who actually ship.
i’ll be on the panel talking bottlenecks, GTR, and shortening the confusion cycle.
builders solving unsexy problems end up running the systems everyone depends on.
shoutout to @theagentic for curating a room full of people who actually ship.
i’ll be on the panel talking bottlenecks, GTR, and shortening the confusion cycle.
not because they’re wild
because the person saying it is smarter than their confidence
heard it all week
every “crazy idea” was sharp
the preface was the only nonsense
say the thing
brilliance hides behind hesitation
not because they’re wild
because the person saying it is smarter than their confidence
heard it all week
every “crazy idea” was sharp
the preface was the only nonsense
say the thing
brilliance hides behind hesitation
right until i rolled up for a 500m max effort
traffic suddenly everywhere
i could’ve waited for the next lap
readiness is a myth
you go when it’s time to go
not when the world lines up for you
right until i rolled up for a 500m max effort
traffic suddenly everywhere
i could’ve waited for the next lap
readiness is a myth
you go when it’s time to go
not when the world lines up for you
the rest is optional.
the rest is optional.
they care about their pain.
they care about their pain.
not epiphanies.
not epiphanies.