Ken Guient
@kenguient.bsky.social
Digital Growth Writer | Helping creators build a profitable audience using simple, predictable systems. Sharing my best frameworks daily.
Pinned
Ken Guient
@kenguient.bsky.social
· Mar 24
This is Chris Voss.
He is the FBI's top hostage negoiator.
For over 24 years he has saved lives using a simple psychological playbook.
Here are his 7 game-changing frameworks for negotiating anything:
🧵
He is the FBI's top hostage negoiator.
For over 24 years he has saved lives using a simple psychological playbook.
Here are his 7 game-changing frameworks for negotiating anything:
🧵
Dropping daily value bombs isn't how you grow a personal brand. You also need:
• Clear point of view
• Specificity
• Direction
It's good to teach, but you also need to connect.
That’s how you stand out.
• Clear point of view
• Specificity
• Direction
It's good to teach, but you also need to connect.
That’s how you stand out.
January 31, 2026 at 1:16 PM
Dropping daily value bombs isn't how you grow a personal brand. You also need:
• Clear point of view
• Specificity
• Direction
It's good to teach, but you also need to connect.
That’s how you stand out.
• Clear point of view
• Specificity
• Direction
It's good to teach, but you also need to connect.
That’s how you stand out.
How 95% of hooks sound:
"Read if you are interested."
How every hook should make the reader feel:
"You're missing out big if you don't read this."
"Read if you are interested."
How every hook should make the reader feel:
"You're missing out big if you don't read this."
January 30, 2026 at 7:16 PM
How 95% of hooks sound:
"Read if you are interested."
How every hook should make the reader feel:
"You're missing out big if you don't read this."
"Read if you are interested."
How every hook should make the reader feel:
"You're missing out big if you don't read this."
Focus on building your authority.
That's the fastest way to build a quality audience.
That's the fastest way to build a quality audience.
January 30, 2026 at 4:43 PM
Focus on building your authority.
That's the fastest way to build a quality audience.
That's the fastest way to build a quality audience.
I'm a firm believer in value upfront and overdelivering.
It's the best way build advocates in a world where everyone has something to sell.
It's the best way build advocates in a world where everyone has something to sell.
January 30, 2026 at 1:37 PM
I'm a firm believer in value upfront and overdelivering.
It's the best way build advocates in a world where everyone has something to sell.
It's the best way build advocates in a world where everyone has something to sell.
The networking move nobody talks about:
Give value to people who can't do anything for you right now.
Help people who are exactly where you were 6 months ago. When they grow, they remember who showed up for them.
You can do this directly or indirectly. Either way, lift others while you grow.
Give value to people who can't do anything for you right now.
Help people who are exactly where you were 6 months ago. When they grow, they remember who showed up for them.
You can do this directly or indirectly. Either way, lift others while you grow.
January 29, 2026 at 7:11 PM
The networking move nobody talks about:
Give value to people who can't do anything for you right now.
Help people who are exactly where you were 6 months ago. When they grow, they remember who showed up for them.
You can do this directly or indirectly. Either way, lift others while you grow.
Give value to people who can't do anything for you right now.
Help people who are exactly where you were 6 months ago. When they grow, they remember who showed up for them.
You can do this directly or indirectly. Either way, lift others while you grow.
Value ≠ Relevance
You can teach something well and still be ignored.
If it doesn’t hurt, it won’t convert.
Want more leads?
Repeat the right problem.
You can teach something well and still be ignored.
If it doesn’t hurt, it won’t convert.
Want more leads?
Repeat the right problem.
January 29, 2026 at 1:18 PM
Value ≠ Relevance
You can teach something well and still be ignored.
If it doesn’t hurt, it won’t convert.
Want more leads?
Repeat the right problem.
You can teach something well and still be ignored.
If it doesn’t hurt, it won’t convert.
Want more leads?
Repeat the right problem.
Authority is built on:
• Depth
• Empathy
• Guiding your audience
Be the guide, not the guru.
• Depth
• Empathy
• Guiding your audience
Be the guide, not the guru.
January 28, 2026 at 7:16 PM
Authority is built on:
• Depth
• Empathy
• Guiding your audience
Be the guide, not the guru.
• Depth
• Empathy
• Guiding your audience
Be the guide, not the guru.
Most creators aren’t held back by tools or skills.
They’re held back by fear.
• Fear of failure.
• Fear of judgment.
• Fear of choosing wrong.
You only need the courage to start and to keep going.
They’re held back by fear.
• Fear of failure.
• Fear of judgment.
• Fear of choosing wrong.
You only need the courage to start and to keep going.
January 28, 2026 at 4:47 PM
Most creators aren’t held back by tools or skills.
They’re held back by fear.
• Fear of failure.
• Fear of judgment.
• Fear of choosing wrong.
You only need the courage to start and to keep going.
They’re held back by fear.
• Fear of failure.
• Fear of judgment.
• Fear of choosing wrong.
You only need the courage to start and to keep going.
Posting daily won’t build authority.
Here’s what will:
• Solving real problems
• Delivering unique insights
• Guiding your audience
Trust > Frequency.
Here’s what will:
• Solving real problems
• Delivering unique insights
• Guiding your audience
Trust > Frequency.
January 28, 2026 at 1:17 PM
Posting daily won’t build authority.
Here’s what will:
• Solving real problems
• Delivering unique insights
• Guiding your audience
Trust > Frequency.
Here’s what will:
• Solving real problems
• Delivering unique insights
• Guiding your audience
Trust > Frequency.
You would blame a CEO for a company's success.
You would blame a CEO for a company's failure.
It's the same for your life.
You are the CEO.
You would blame a CEO for a company's failure.
It's the same for your life.
You are the CEO.
January 27, 2026 at 7:18 PM
You would blame a CEO for a company's success.
You would blame a CEO for a company's failure.
It's the same for your life.
You are the CEO.
You would blame a CEO for a company's failure.
It's the same for your life.
You are the CEO.
My favorite type of people to be around:
Those who continue to invest in themselves.
They understand this simple concept...
If you wouldn't invest time & money in yourself, why would anyone invest in you?
Those who continue to invest in themselves.
They understand this simple concept...
If you wouldn't invest time & money in yourself, why would anyone invest in you?
January 27, 2026 at 4:43 PM
My favorite type of people to be around:
Those who continue to invest in themselves.
They understand this simple concept...
If you wouldn't invest time & money in yourself, why would anyone invest in you?
Those who continue to invest in themselves.
They understand this simple concept...
If you wouldn't invest time & money in yourself, why would anyone invest in you?
Early on, I tried to fit the mold.
Spent a lot of time mimicking “successful” creators.
→ Used their tone.
→ Copied their style.
It got me nowhere.
So what did I do?
I decided to be myself.
And it worked...
In the past 19 months, here's what happened:
Spent a lot of time mimicking “successful” creators.
→ Used their tone.
→ Copied their style.
It got me nowhere.
So what did I do?
I decided to be myself.
And it worked...
In the past 19 months, here's what happened:
January 27, 2026 at 1:19 PM
Early on, I tried to fit the mold.
Spent a lot of time mimicking “successful” creators.
→ Used their tone.
→ Copied their style.
It got me nowhere.
So what did I do?
I decided to be myself.
And it worked...
In the past 19 months, here's what happened:
Spent a lot of time mimicking “successful” creators.
→ Used their tone.
→ Copied their style.
It got me nowhere.
So what did I do?
I decided to be myself.
And it worked...
In the past 19 months, here's what happened:
Most creators assume their audience’s pain points.
But here’s the truth: Guessing leads to generic content.
The best creators ask better questions.
Their content feels personal because it is.
But here’s the truth: Guessing leads to generic content.
The best creators ask better questions.
Their content feels personal because it is.
January 26, 2026 at 7:18 PM
Most creators assume their audience’s pain points.
But here’s the truth: Guessing leads to generic content.
The best creators ask better questions.
Their content feels personal because it is.
But here’s the truth: Guessing leads to generic content.
The best creators ask better questions.
Their content feels personal because it is.
The happiest people I know aren't just hanging on a beach flexing cars and cash.
They are building something they love through meaningful work.
They are building something they love through meaningful work.
January 26, 2026 at 4:43 PM
The happiest people I know aren't just hanging on a beach flexing cars and cash.
They are building something they love through meaningful work.
They are building something they love through meaningful work.
This could be your year if you just did the work.
January 26, 2026 at 1:15 PM
This could be your year if you just did the work.
A lot of my content burnout started with a blank page.
I started building an “Idea Vault” so I wouldn't have to worry about content ideas.
10 minutes daily brainstorming, 5 rough ideas.
• Audience questions
• Personal stories
• Trends
By the end of the week, I will have 35+ ideas.
I started building an “Idea Vault” so I wouldn't have to worry about content ideas.
10 minutes daily brainstorming, 5 rough ideas.
• Audience questions
• Personal stories
• Trends
By the end of the week, I will have 35+ ideas.
January 25, 2026 at 7:16 PM
A lot of my content burnout started with a blank page.
I started building an “Idea Vault” so I wouldn't have to worry about content ideas.
10 minutes daily brainstorming, 5 rough ideas.
• Audience questions
• Personal stories
• Trends
By the end of the week, I will have 35+ ideas.
I started building an “Idea Vault” so I wouldn't have to worry about content ideas.
10 minutes daily brainstorming, 5 rough ideas.
• Audience questions
• Personal stories
• Trends
By the end of the week, I will have 35+ ideas.
Touched grass and Geo-cached.
Weekend Unplug: Successful
Weekend Unplug: Successful
January 25, 2026 at 5:45 PM
Touched grass and Geo-cached.
Weekend Unplug: Successful
Weekend Unplug: Successful
Touched grass and Geo-chached.
Weekend Unplug: Successful
Weekend Unplug: Successful
January 25, 2026 at 5:43 PM
Touched grass and Geo-chached.
Weekend Unplug: Successful
Weekend Unplug: Successful
Market Research 101:
1. What frustrates them?
2. What's their dream result?
3. What blocks their progress?
4. What keeps them up at night?
5. What’s missing in current solutions?
Ask. Listen. Create better content.
1. What frustrates them?
2. What's their dream result?
3. What blocks their progress?
4. What keeps them up at night?
5. What’s missing in current solutions?
Ask. Listen. Create better content.
January 25, 2026 at 1:18 PM
Market Research 101:
1. What frustrates them?
2. What's their dream result?
3. What blocks their progress?
4. What keeps them up at night?
5. What’s missing in current solutions?
Ask. Listen. Create better content.
1. What frustrates them?
2. What's their dream result?
3. What blocks their progress?
4. What keeps them up at night?
5. What’s missing in current solutions?
Ask. Listen. Create better content.
I grew my page to 7K by doing two things consistently:
1. Writing for skimmers
2. Engaging with the right people
Line breaks make content easy to consume.
Engagement puts you in front of new audiences.
Growth is a repetition game.
That's it.
1. Writing for skimmers
2. Engaging with the right people
Line breaks make content easy to consume.
Engagement puts you in front of new audiences.
Growth is a repetition game.
That's it.
January 24, 2026 at 7:15 PM
I grew my page to 7K by doing two things consistently:
1. Writing for skimmers
2. Engaging with the right people
Line breaks make content easy to consume.
Engagement puts you in front of new audiences.
Growth is a repetition game.
That's it.
1. Writing for skimmers
2. Engaging with the right people
Line breaks make content easy to consume.
Engagement puts you in front of new audiences.
Growth is a repetition game.
That's it.
Content gets attention, but conversations close deals.
Engage in DMs.
Build trust.
That’s where sales happen.
Engage in DMs.
Build trust.
That’s where sales happen.
January 24, 2026 at 1:15 PM
Content gets attention, but conversations close deals.
Engage in DMs.
Build trust.
That’s where sales happen.
Engage in DMs.
Build trust.
That’s where sales happen.
Knowing your ideal customer profile comes down to a few things.
You need to know their:
- Fears
- Goals
- Needs
- Desires
- Behaviors
Don't sell to everybody.
You need to know their:
- Fears
- Goals
- Needs
- Desires
- Behaviors
Don't sell to everybody.
January 23, 2026 at 4:49 PM
Knowing your ideal customer profile comes down to a few things.
You need to know their:
- Fears
- Goals
- Needs
- Desires
- Behaviors
Don't sell to everybody.
You need to know their:
- Fears
- Goals
- Needs
- Desires
- Behaviors
Don't sell to everybody.
The only growth strategy you need for 2026:
- Post 3x a day
- 2 long-forms a week
- Engage 30+ times a day
Let's start the year strong.
- Post 3x a day
- 2 long-forms a week
- Engage 30+ times a day
Let's start the year strong.
January 23, 2026 at 1:15 PM
The only growth strategy you need for 2026:
- Post 3x a day
- 2 long-forms a week
- Engage 30+ times a day
Let's start the year strong.
- Post 3x a day
- 2 long-forms a week
- Engage 30+ times a day
Let's start the year strong.
How any founder can turn content into clients:
1. Teach the “what”
2. Hint the “how”
3. Talk to one person
4. Share your process
5. Make your story their shortcut
6. Plug your offer regularly
7. Repel the wrong people
1. Teach the “what”
2. Hint the “how”
3. Talk to one person
4. Share your process
5. Make your story their shortcut
6. Plug your offer regularly
7. Repel the wrong people
January 22, 2026 at 7:11 PM
How any founder can turn content into clients:
1. Teach the “what”
2. Hint the “how”
3. Talk to one person
4. Share your process
5. Make your story their shortcut
6. Plug your offer regularly
7. Repel the wrong people
1. Teach the “what”
2. Hint the “how”
3. Talk to one person
4. Share your process
5. Make your story their shortcut
6. Plug your offer regularly
7. Repel the wrong people
No amount of content can save you from a lack of trust.
January 22, 2026 at 4:45 PM
No amount of content can save you from a lack of trust.