Kathleen Lucente
@kathleenlucente.bsky.social
CEO and Founder of Red Fan Communications. Building brand equity for high-growth B2B tech brands. Data-backed, strategic PR and marketing. Former journalist, internal Comms leader -- trusted advisor to the bold.
Winners have the Revenue Bridge.
Authority = Access. When your executives are recognized thought leaders, they get the meetings.
Credibility = Conversion. Buyers trust your expertise convert faster.
Positioning = Premium. Weak positioning means you're competing on price vs. setting terms.
Authority = Access. When your executives are recognized thought leaders, they get the meetings.
Credibility = Conversion. Buyers trust your expertise convert faster.
Positioning = Premium. Weak positioning means you're competing on price vs. setting terms.
December 31, 2025 at 8:56 PM
Winners have the Revenue Bridge.
Authority = Access. When your executives are recognized thought leaders, they get the meetings.
Credibility = Conversion. Buyers trust your expertise convert faster.
Positioning = Premium. Weak positioning means you're competing on price vs. setting terms.
Authority = Access. When your executives are recognized thought leaders, they get the meetings.
Credibility = Conversion. Buyers trust your expertise convert faster.
Positioning = Premium. Weak positioning means you're competing on price vs. setting terms.
Where's the bridge?
Marketing sits on one side. Revenue sits on the other. Most PR programs are stuck on the marketing bank, waving at sales from across the water.
Marketing sits on one side. Revenue sits on the other. Most PR programs are stuck on the marketing bank, waving at sales from across the water.
December 31, 2025 at 8:54 PM
Where's the bridge?
Marketing sits on one side. Revenue sits on the other. Most PR programs are stuck on the marketing bank, waving at sales from across the water.
Marketing sits on one side. Revenue sits on the other. Most PR programs are stuck on the marketing bank, waving at sales from across the water.
