“Never underestimate your audience’s intelligence, always underestimate their vocabulary” is a rule I teach in my workshops.
And part of this is tone. Don’t act like your audience (family or not) is stupid for not knowing 15-syllable science words.
“Never underestimate your audience’s intelligence, always underestimate their vocabulary” is a rule I teach in my workshops.
And part of this is tone. Don’t act like your audience (family or not) is stupid for not knowing 15-syllable science words.