To this from Sönke Venjacob @Platinum Agency, I would add the need for one marketing strategist thinking long term PMM, brand, enablement and one demand gen specialist co-ordinating a few agencies/AI agents putting marketing material (whitepapers, webinar, bespoke events) into the channels
Thoughts?

TIL about Google's NotebookLM. Insane.
I went from three Linkedin posts and my website to a whole 'podcast' between two AI generated folks that speaks to exactly what I would have said!
notebooklm.google.com/notebook/ffb...

📢❗🚨 Controversial opinion: testing in B2B is being done all wrong.
I went to a conference yesterday and they were talking about Multi-touch attribution, Marketing Mix Modelling and Incrementality Testing as a way to get the most bang for one's marketing buck in 2025 🤯

Thread continues below (1/4)