Kaleab Eshetu
@ka1eab.bsky.social
Designing and building apps, sites, and brands for startups... fast at outsourcerizz.com
Say Hi, https://cal.com/ka1eab/30min
Say Hi, https://cal.com/ka1eab/30min
annnd the closeup 🧐
December 22, 2025 at 5:45 PM
annnd the closeup 🧐
day 36 of redesigning yc startup heroes until i land my first yc client ;)
✅ Clear and simple headline describing what they do and the product
✅ Demo with the 3 main value props
✅ New logo that denotes what they do.
✅ Clear and simple headline describing what they do and the product
✅ Demo with the 3 main value props
✅ New logo that denotes what they do.
December 22, 2025 at 5:39 PM
day 36 of redesigning yc startup heroes until i land my first yc client ;)
✅ Clear and simple headline describing what they do and the product
✅ Demo with the 3 main value props
✅ New logo that denotes what they do.
✅ Clear and simple headline describing what they do and the product
✅ Demo with the 3 main value props
✅ New logo that denotes what they do.
day 35 of redesigning yc startup heroes until i land my first yc client ;)
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
thy close up 👀
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
thy close up 👀
December 18, 2025 at 5:22 PM
day 35 of redesigning yc startup heroes until i land my first yc client ;)
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
thy close up 👀
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
thy close up 👀
day 35 of redesigning yc startup heroes until i land my first yc client ;)
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
December 18, 2025 at 5:18 PM
day 35 of redesigning yc startup heroes until i land my first yc client ;)
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
✅ Polished headline with their approval rate for more trust.
✅ Globe because they help global talent & founders immigrate to the US
almost forgot about the logos... 🥲 part 2/2
December 12, 2025 at 8:17 PM
almost forgot about the logos... 🥲 part 2/2
almost forgot about the logos... 🥲 part 1/2
December 12, 2025 at 8:11 PM
almost forgot about the logos... 🥲 part 1/2
favourite shots from nov
December 12, 2025 at 7:52 PM
favourite shots from nov
december recap
- 3 inbound leads
- 2 projects landed 🎉
- 53 followers on X, 338 on threads and 7 on bluesky
p.s. nothing to recap in nov.
- 3 inbound leads
- 2 projects landed 🎉
- 53 followers on X, 338 on threads and 7 on bluesky
p.s. nothing to recap in nov.
December 12, 2025 at 7:50 PM
december recap
- 3 inbound leads
- 2 projects landed 🎉
- 53 followers on X, 338 on threads and 7 on bluesky
p.s. nothing to recap in nov.
- 3 inbound leads
- 2 projects landed 🎉
- 53 followers on X, 338 on threads and 7 on bluesky
p.s. nothing to recap in nov.
day 34 of redesigning yc startup heroes until i land my first yc client ;)
✅ Snipped a testimonial as their headline to highlight the core reason why their current customers switched over
✅ The minimal industrial design felt like a good fit visually
✅ Snipped a testimonial as their headline to highlight the core reason why their current customers switched over
✅ The minimal industrial design felt like a good fit visually
December 12, 2025 at 7:30 PM
day 34 of redesigning yc startup heroes until i land my first yc client ;)
✅ Snipped a testimonial as their headline to highlight the core reason why their current customers switched over
✅ The minimal industrial design felt like a good fit visually
✅ Snipped a testimonial as their headline to highlight the core reason why their current customers switched over
✅ The minimal industrial design felt like a good fit visually
The simplest tweak you can do to increase signups is to make it as frictionless as possible
Here’s how:
* Enable social sign in
* Only ask for email/phone
* Use magic links
Collect other info later in onboarding
Sounds simple but you'd be surprised how many get it wrong
Here’s how:
* Enable social sign in
* Only ask for email/phone
* Use magic links
Collect other info later in onboarding
Sounds simple but you'd be surprised how many get it wrong
December 10, 2025 at 5:15 PM
The simplest tweak you can do to increase signups is to make it as frictionless as possible
Here’s how:
* Enable social sign in
* Only ask for email/phone
* Use magic links
Collect other info later in onboarding
Sounds simple but you'd be surprised how many get it wrong
Here’s how:
* Enable social sign in
* Only ask for email/phone
* Use magic links
Collect other info later in onboarding
Sounds simple but you'd be surprised how many get it wrong
Was feeling bubbly with this one... 😂
December 8, 2025 at 5:37 PM
Was feeling bubbly with this one... 😂
day 33 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
December 8, 2025 at 5:35 PM
day 33 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
day 33 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
December 8, 2025 at 5:32 PM
day 33 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
✅ Revamped their messaging and positioning
✅ New visual identity that does the brand name justice
day 32 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
December 5, 2025 at 5:34 PM
day 32 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
day 32 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
December 5, 2025 at 5:33 PM
day 32 of redesigning yc startup heroes until i land my first yc client ;)
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
✅ Revamped their messaging and positioning
✅ Dithered aesthetic just felt right
Experimenting with Chatgpt (prompt engineering) + Nano Banana Pro + Magic Upscale.
90s wall street in polaroid.
Might use in a visual identity...
90s wall street in polaroid.
Might use in a visual identity...
December 3, 2025 at 6:21 PM
Experimenting with Chatgpt (prompt engineering) + Nano Banana Pro + Magic Upscale.
90s wall street in polaroid.
Might use in a visual identity...
90s wall street in polaroid.
Might use in a visual identity...
If you're working on an early-stage startup with a new idea, it's better to validate it with minimal effort.
1. 10 to 20 customer calls. Problem + If they're willing to pay for your solution
2. Landing page + waitlist or preorder.
3. Sell a manual version first.
1. 10 to 20 customer calls. Problem + If they're willing to pay for your solution
2. Landing page + waitlist or preorder.
3. Sell a manual version first.
December 1, 2025 at 5:35 PM
If you're working on an early-stage startup with a new idea, it's better to validate it with minimal effort.
1. 10 to 20 customer calls. Problem + If they're willing to pay for your solution
2. Landing page + waitlist or preorder.
3. Sell a manual version first.
1. 10 to 20 customer calls. Problem + If they're willing to pay for your solution
2. Landing page + waitlist or preorder.
3. Sell a manual version first.
redesigned their logo while I was at it
December 1, 2025 at 5:23 PM
redesigned their logo while I was at it
day 31 of redesigning yc startup heroes until i land my first yc client ;)
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
December 1, 2025 at 5:23 PM
day 31 of redesigning yc startup heroes until i land my first yc client ;)
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
day 31 of redesigning yc startup heroes until i land my first yc client ;)
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
December 1, 2025 at 5:20 PM
day 31 of redesigning yc startup heroes until i land my first yc client ;)
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
✅ Separated the landing page for enterprise and contributors
✅ Revamped their messaging and positioning
✅ Made the secondary CTA an upsell opportunity
And their new logo
November 24, 2025 at 3:10 PM
And their new logo
As always that close up 🙃
November 24, 2025 at 3:07 PM
As always that close up 🙃