Also that end tag ... C-suites are going to embrace this solution as long as the price is right and they're not going to notice the irony this sort of own goal.

I recently had a client react poorly to pencil sketch storyboards. They expect "photoreal" (via AI) level visuals on everything and they expect it quickly. I don't think I can convince all my clients (present and future) to appreciate the craft of pencil sketch storyboards so, adapt we must.

I'm not here to declare all things AI generated to be terrible - there's skill and craft here, just wildly different. And I think that the real klaxon we should all recognize that when a brand like CocaCola who can afford big budgets chooses this ... we need to introspect and pivot.

Subtweet: they made it in AI. www.youtube.com/watch?v=URT_...

👻

Sounds like “move back” ?

For me it’s when the phone rings

You know it when you see it.