A/B testing going to the masses when most marketers struggle to embrace it is wild, but also fantastic. Power to the creators ✊🏻

The Pee-wee Herman 4K by Criterion was already tempting and now I just saw this? It's a sign.

👏🏻👏🏻 A great number of new social rent homes. Always great to see actual affordable homes being prepared and not just SO.

hahaha that would be more than fine. my fear is he'll find some 'free speech' group to create division around decisions like this

Good news but I dread to think what Musk's rage backlash is going to look like.

Unless the film was shot on an android and this ties into that, then what an absolute boot.

This trick is fine when there's a positive message behind it, but when it's one that spreads division & lies (many crimes in London like stabbing, are down YoY), then it's horrendous.

And to what end?

Increase profile now, long-term decline when the social pendulum swings away from this nonsense

I really hope so but I fear given their digital infrastructure that they might drop this 😭