John Kovacevich
@jkovacevich.bsky.social
Founder of AgencySOS.com, ad guy, writer, dad to two, husband to one
Oof. That’s terrible. Not sure I’ve ever seen a PE purchase be a net positive for a brand.
Here’s my story about Del Monte: www.linkedin.com/posts/johnko...
Here’s my story about Del Monte: www.linkedin.com/posts/johnko...
I pitched Del Monte 13 years ago…and am not shocked they just filed for bankruptcy. | John Kovacevich
I pitched Del Monte 13 years ago…and am not shocked they just filed for bankruptcy.
Back in 2012, I was working at FCB in San Francisco and was the creative director on the Del Monte pet food account...
www.linkedin.com
August 2, 2025 at 2:17 AM
Oof. That’s terrible. Not sure I’ve ever seen a PE purchase be a net positive for a brand.
Here’s my story about Del Monte: www.linkedin.com/posts/johnko...
Here’s my story about Del Monte: www.linkedin.com/posts/johnko...
This is one of the things that fascinates me about Mamdani’s success. People want to paint him into one of these lanes, but his laser-focus on cost-of-living feels like the winning playbook.
July 14, 2025 at 12:56 PM
This is one of the things that fascinates me about Mamdani’s success. People want to paint him into one of these lanes, but his laser-focus on cost-of-living feels like the winning playbook.
Absolutely. Advertising loves the “fuck around” but never seems to be too high on the “find out.” Another fail-up, coming soon.
July 9, 2025 at 3:47 PM
Absolutely. Advertising loves the “fuck around” but never seems to be too high on the “find out.” Another fail-up, coming soon.