Josh Furlong
@jfur.ksl.com
KSL.com Sports Director • Beat Writer covering Utah Athletics • AP Top 25 🏈 voter • Email: [email protected]
Maybe that’s an oversimplification of it, but I think you’re right that building the brand isn’t as easy as just having more money.
December 10, 2025 at 6:11 PM
Maybe that’s an oversimplification of it, but I think you’re right that building the brand isn’t as easy as just having more money.
I doubt it would be SMU style, though I’m sure there’s an approach there. It would likely have to just be based on results on the field and building the brand that way. All the behind the scenes stuff helps create a foundation but IMO it’ll largely depend on what’s done on the field.
December 10, 2025 at 6:10 PM
I doubt it would be SMU style, though I’m sure there’s an approach there. It would likely have to just be based on results on the field and building the brand that way. All the behind the scenes stuff helps create a foundation but IMO it’ll largely depend on what’s done on the field.