Jett Thunders
@jettthunders.bsky.social
Air guitarist, once ran to be a “senator-in-waiting”.
Reposted by Jett Thunders
![Following the outcry, The Sweetshop — the production company hired by TBWA\Neboko to create the ad — released an incredibly defensive statement justifying their work.
“For seven weeks, we hardly slept, with up to 10 of our in-house AI and post specialists at The Gardening Club [our in-house AI engine] working in lockstep with the directors,” Sweetshop’s CEO wrote.
Sweetshop even went so far as to argue that the amount of labor hours wasted cleaning up AI hallucinations justified the horrible end product.
“We generated what felt like dailies — thousands of takes — then shaped them in the edit just as we would on any high-craft production,” they said. “This wasn’t an AI trick. It was a film.”
“I don’t see this spot as a novelty or a cute seasonal experiment,” the CEO continued. “To me, it’s evidence of something much bigger: that when craft and technology meet with intention, they can create work that feels genuinely cinematic. So no – AI didn’t make this film. We did.”](https://cdn.bsky.app/img/feed_thumbnail/plain/did:plc:66lbtw2porscqpmair6mir37/bafkreiek3ishbspwwfwhkdooghiwpav7ulr5nbdehabdvesqlmltgbptty@jpeg)
December 11, 2025 at 5:37 PM
Reposted by Jett Thunders
Generating video is *immensely* energy intensive. Let's say they produced 3,000 10 second clips for this ad (suspect that'd be an underestimate). At 1KWh per clip it's 3 megawatt hours.
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...
Artificial Intelligence Wants to Sell You Stuff While the World Burns
Meta is betting on generative AI for a new generation of aggressive advertising. It requires immense energy, much of which will likely come from fossil fuels.
newrepublic.com
December 11, 2025 at 5:31 PM
Generating video is *immensely* energy intensive. Let's say they produced 3,000 10 second clips for this ad (suspect that'd be an underestimate). At 1KWh per clip it's 3 megawatt hours.
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...
Maybe ~400-500 households usage for a day?
newrepublic.com/article/2028...
Never forget Jimmy and Paris pushing NFT nonsense. What a hack.
December 9, 2025 at 5:34 PM
Never forget Jimmy and Paris pushing NFT nonsense. What a hack.
Reposted by Jett Thunders
The notion that lonely terminally online people are a big part of our path towards fascism is what scares me about all of these institutions; governments, universities, etc; just digitizing everything and discounting human connection. We are social beings man, we need to interact with each other.
December 7, 2025 at 5:11 PM
The notion that lonely terminally online people are a big part of our path towards fascism is what scares me about all of these institutions; governments, universities, etc; just digitizing everything and discounting human connection. We are social beings man, we need to interact with each other.
Jason left the “this legislation was intended to recall the opposition, not us” part out.
December 7, 2025 at 4:47 PM
Jason left the “this legislation was intended to recall the opposition, not us” part out.