Jennifer Willey | Founder & CEO at Wet Cement
@jenniferwilley.bsky.social
Global Keynote Speaker | Creator of 'Fearless in 5' | Innovation + Inclusive Leadership Expert | Women's Advancement Champion | Builder of Confident Communicators + Connected Cultures of Belonging
Ever tried “faking confidence” and ended up feeling like you were wearing a Halloween costume… in July? 🎭
Here’s my big secret: confidence isn’t a costume. I just shared a new blog post with five evidence-backed ways to grow authentic self-assurance:
Here’s my big secret: confidence isn’t a costume. I just shared a new blog post with five evidence-backed ways to grow authentic self-assurance:
January 24, 2026 at 3:01 PM
Ever tried “faking confidence” and ended up feeling like you were wearing a Halloween costume… in July? 🎭
Here’s my big secret: confidence isn’t a costume. I just shared a new blog post with five evidence-backed ways to grow authentic self-assurance:
Here’s my big secret: confidence isn’t a costume. I just shared a new blog post with five evidence-backed ways to grow authentic self-assurance:
If AI makes you think of robot overlords or your printer refusing to work, I get it. But if you can believe it, AI can actually make us humans look smarter, calmer, and more effective... without the existential dread.
January 23, 2026 at 3:01 PM
If AI makes you think of robot overlords or your printer refusing to work, I get it. But if you can believe it, AI can actually make us humans look smarter, calmer, and more effective... without the existential dread.
Networking sometimes feels like speed dating for your career… minus the wine. 🍷
For the third year in a row, I’m thrilled to keynote the Women in Business event for the Canadian Marketing Association on Feb 25.
For the third year in a row, I’m thrilled to keynote the Women in Business event for the Canadian Marketing Association on Feb 25.
January 23, 2026 at 2:31 PM
Networking sometimes feels like speed dating for your career… minus the wine. 🍷
For the third year in a row, I’m thrilled to keynote the Women in Business event for the Canadian Marketing Association on Feb 25.
For the third year in a row, I’m thrilled to keynote the Women in Business event for the Canadian Marketing Association on Feb 25.
With all the crazy headlines making the news each week, I think we need to talk about the skills that *won’t* be replaced by AI.
That’s why this week’s Fearless in Five is all about the soft skills every budding (and seasoned!) business professional should be sharpening in the new year:
That’s why this week’s Fearless in Five is all about the soft skills every budding (and seasoned!) business professional should be sharpening in the new year:
January 16, 2026 at 2:53 PM
With all the crazy headlines making the news each week, I think we need to talk about the skills that *won’t* be replaced by AI.
That’s why this week’s Fearless in Five is all about the soft skills every budding (and seasoned!) business professional should be sharpening in the new year:
That’s why this week’s Fearless in Five is all about the soft skills every budding (and seasoned!) business professional should be sharpening in the new year:
Today is Work Harder Day, and today I’m dedicating it to every professional (early career and seasoned alike) who shows up daily to become the best version of themselves.
While it may not always feel like it, it's worth it to put in the effort when no one is watching and to always keep learning.
While it may not always feel like it, it's worth it to put in the effort when no one is watching and to always keep learning.
January 13, 2026 at 3:03 PM
Today is Work Harder Day, and today I’m dedicating it to every professional (early career and seasoned alike) who shows up daily to become the best version of themselves.
While it may not always feel like it, it's worth it to put in the effort when no one is watching and to always keep learning.
While it may not always feel like it, it's worth it to put in the effort when no one is watching and to always keep learning.
The leadership mindset in a nutshell is equipping yourself and your team to keep learning, even when things go sideways. Perfection is a myth. So when you fall flat, mess up a pitch, or hit a wall... congrats! You’re in the middle of your own action scene. 💭
Mindset Matters: What Leaders And Teams Need To Succeed Under Pressure
Here are three mindset practices you can apply with your teams and use to elevate your own performance.
www.forbes.com
January 10, 2026 at 3:02 PM
The leadership mindset in a nutshell is equipping yourself and your team to keep learning, even when things go sideways. Perfection is a myth. So when you fall flat, mess up a pitch, or hit a wall... congrats! You’re in the middle of your own action scene. 💭
Work-life balance implies that everything gets the same slice of your time and energy. But leadership and life doesn’t work like that, obviously. Some seasons, your work demands more. Other times, family comes first. Sometimes, you just need rest.
💡 Ask yourself: What matters most to me right now?
💡 Ask yourself: What matters most to me right now?
Why Work-Life Balance Is A Myth
Work life balance sounds ideal but often creates more stress than relief. Learn why it is a myth and how integration offers a more sustainable way forward.
www.forbes.com
January 9, 2026 at 2:18 PM
Work-life balance implies that everything gets the same slice of your time and energy. But leadership and life doesn’t work like that, obviously. Some seasons, your work demands more. Other times, family comes first. Sometimes, you just need rest.
💡 Ask yourself: What matters most to me right now?
💡 Ask yourself: What matters most to me right now?
January has that pause-and-reflect energy, doesn’t it? And since it’s National Mentorship Month, it’s the perfect moment to zoom out and ask a powerful leadership question:
Who helped you get here... and who are you helping next?
Who helped you get here... and who are you helping next?
January 6, 2026 at 3:00 PM
January has that pause-and-reflect energy, doesn’t it? And since it’s National Mentorship Month, it’s the perfect moment to zoom out and ask a powerful leadership question:
Who helped you get here... and who are you helping next?
Who helped you get here... and who are you helping next?
🐾 Cue the Rocky theme music because today is National Underdogs Day, and you KNOW I’m celebrating this one.
Some of the strongest leaders I’ve ever coached didn’t start their careers with the fancy title. They were the underestimated ones who got overlooked.
Some of the strongest leaders I’ve ever coached didn’t start their careers with the fancy title. They were the underestimated ones who got overlooked.
December 19, 2025 at 1:48 PM
🐾 Cue the Rocky theme music because today is National Underdogs Day, and you KNOW I’m celebrating this one.
Some of the strongest leaders I’ve ever coached didn’t start their careers with the fancy title. They were the underestimated ones who got overlooked.
Some of the strongest leaders I’ve ever coached didn’t start their careers with the fancy title. They were the underestimated ones who got overlooked.
This one is for anyone who’s ever wished they could borrow a bit more confidence before a big “why is everyone looking at me?” moment.
Yes, you can “fake it till you make it,” but the Jenn version is about embodying confidence!
Who’s the confident alter-ego you’re channeling this week? 😎
Yes, you can “fake it till you make it,” but the Jenn version is about embodying confidence!
Who’s the confident alter-ego you’re channeling this week? 😎
December 15, 2025 at 1:57 PM
This one is for anyone who’s ever wished they could borrow a bit more confidence before a big “why is everyone looking at me?” moment.
Yes, you can “fake it till you make it,” but the Jenn version is about embodying confidence!
Who’s the confident alter-ego you’re channeling this week? 😎
Yes, you can “fake it till you make it,” but the Jenn version is about embodying confidence!
Who’s the confident alter-ego you’re channeling this week? 😎
New job? Promotion? Grinding your way to the next rung and trying to anticipate what’s coming? Here’s a truth: Getting the role is one thing. Staying confident is another.
Here are four challenges to help you build the muscles your next level requires:
Here are four challenges to help you build the muscles your next level requires:
The 4 Mindset Shifts Every Newly Promoted Leader Needs To Make
Every leadership evolution starts with one brave question: Am I willing to stop doing what’s always worked so I can grow into what’s next?
www.forbes.com
December 12, 2025 at 2:16 PM
New job? Promotion? Grinding your way to the next rung and trying to anticipate what’s coming? Here’s a truth: Getting the role is one thing. Staying confident is another.
Here are four challenges to help you build the muscles your next level requires:
Here are four challenges to help you build the muscles your next level requires:
Most careers don’t accelerate because of luck… they accelerate because of intention.
After coaching thousands of high-potential leaders, here's my Fearless in 5 for all the professionals who want to hit the ground running, starting *today*:
Which of these will you start with this week?👇
After coaching thousands of high-potential leaders, here's my Fearless in 5 for all the professionals who want to hit the ground running, starting *today*:
Which of these will you start with this week?👇
December 8, 2025 at 2:12 PM
Most careers don’t accelerate because of luck… they accelerate because of intention.
After coaching thousands of high-potential leaders, here's my Fearless in 5 for all the professionals who want to hit the ground running, starting *today*:
Which of these will you start with this week?👇
After coaching thousands of high-potential leaders, here's my Fearless in 5 for all the professionals who want to hit the ground running, starting *today*:
Which of these will you start with this week?👇
Friday leadership truth: Great leaders know their people.
They build real trust, use empathy to drive results, and stay radically transparent.
Quick check-in: what’s one small action you can take this week to better understand your team?
They build real trust, use empathy to drive results, and stay radically transparent.
Quick check-in: what’s one small action you can take this week to better understand your team?
Great Leaders Share 3 Rare Behaviors. Most Bosses Skip All of Them
They’re not complicated, but they’re uncommon—and they instantly raise trust and performance on any team.
www.inc.com
December 5, 2025 at 2:16 PM
Friday leadership truth: Great leaders know their people.
They build real trust, use empathy to drive results, and stay radically transparent.
Quick check-in: what’s one small action you can take this week to better understand your team?
They build real trust, use empathy to drive results, and stay radically transparent.
Quick check-in: what’s one small action you can take this week to better understand your team?
Defining your personal brand doesn’t have to feel awkward.
It’s your leadership fingerprint & how people experience you.
Ikigai helps: what you love, what you're good at, what the world needs, and what you can be paid for. Which part is clearest for you today?
It’s your leadership fingerprint & how people experience you.
Ikigai helps: what you love, what you're good at, what the world needs, and what you can be paid for. Which part is clearest for you today?
December 3, 2025 at 2:13 PM
Defining your personal brand doesn’t have to feel awkward.
It’s your leadership fingerprint & how people experience you.
Ikigai helps: what you love, what you're good at, what the world needs, and what you can be paid for. Which part is clearest for you today?
It’s your leadership fingerprint & how people experience you.
Ikigai helps: what you love, what you're good at, what the world needs, and what you can be paid for. Which part is clearest for you today?
Giving Tuesday is a reminder that generosity isn’t just financial!
It’s the skills, time, and confidence we invest in others. This year, I’m highlighting orgs that build leadership and belonging: Dress for Success, Girls Inc., NAMI, and The Trevor Project.
It’s the skills, time, and confidence we invest in others. This year, I’m highlighting orgs that build leadership and belonging: Dress for Success, Girls Inc., NAMI, and The Trevor Project.
December 2, 2025 at 3:02 PM
Giving Tuesday is a reminder that generosity isn’t just financial!
It’s the skills, time, and confidence we invest in others. This year, I’m highlighting orgs that build leadership and belonging: Dress for Success, Girls Inc., NAMI, and The Trevor Project.
It’s the skills, time, and confidence we invest in others. This year, I’m highlighting orgs that build leadership and belonging: Dress for Success, Girls Inc., NAMI, and The Trevor Project.
🎧 Queue up your favorite throwback playlist (yes, Spice Girls totally acceptable) because we’re talking about one of the biggest barriers I see in leaders today: a lack of self-confidence.
My advice is to build your own Confidence Catalog, a highlight reel of proof that you can do hard things:
My advice is to build your own Confidence Catalog, a highlight reel of proof that you can do hard things:
December 1, 2025 at 2:15 PM
🎧 Queue up your favorite throwback playlist (yes, Spice Girls totally acceptable) because we’re talking about one of the biggest barriers I see in leaders today: a lack of self-confidence.
My advice is to build your own Confidence Catalog, a highlight reel of proof that you can do hard things:
My advice is to build your own Confidence Catalog, a highlight reel of proof that you can do hard things:
Tomorrow is Small Business Saturday, and it’s one of my favorite reminders of the power and potential of entrepreneurs everywhere.
But let’s clear up a common misconception: Small businesses aren’t “small” because they’re less capable, less talented, or less innovative. In fact, it’s the opposite.
But let’s clear up a common misconception: Small businesses aren’t “small” because they’re less capable, less talented, or less innovative. In fact, it’s the opposite.
November 28, 2025 at 2:17 PM
Tomorrow is Small Business Saturday, and it’s one of my favorite reminders of the power and potential of entrepreneurs everywhere.
But let’s clear up a common misconception: Small businesses aren’t “small” because they’re less capable, less talented, or less innovative. In fact, it’s the opposite.
But let’s clear up a common misconception: Small businesses aren’t “small” because they’re less capable, less talented, or less innovative. In fact, it’s the opposite.
When I launched Wet Cement, my dream was simple but bold: to help people feel fearless in their careers. And every time I get to watch someone find their voice, I still have that “pinch me” moment.
Somehow, this is my actual career.
Wishing you all a gratitude-filled Thanksgiving. 🍁✨
Somehow, this is my actual career.
Wishing you all a gratitude-filled Thanksgiving. 🍁✨
November 27, 2025 at 2:08 PM
When I launched Wet Cement, my dream was simple but bold: to help people feel fearless in their careers. And every time I get to watch someone find their voice, I still have that “pinch me” moment.
Somehow, this is my actual career.
Wishing you all a gratitude-filled Thanksgiving. 🍁✨
Somehow, this is my actual career.
Wishing you all a gratitude-filled Thanksgiving. 🍁✨
I’ve coached countless leaders over the years, and one truth stands out: the ability to give thoughtful feedback is a hallmark of an amazing coach or mentor.
Every person is capable of good, hard work. But unlocking someone’s highest potential requires a leader willing to step into the challenge.
Every person is capable of good, hard work. But unlocking someone’s highest potential requires a leader willing to step into the challenge.
November 25, 2025 at 3:03 PM
I’ve coached countless leaders over the years, and one truth stands out: the ability to give thoughtful feedback is a hallmark of an amazing coach or mentor.
Every person is capable of good, hard work. But unlocking someone’s highest potential requires a leader willing to step into the challenge.
Every person is capable of good, hard work. But unlocking someone’s highest potential requires a leader willing to step into the challenge.
It’s Friday, and I want to throw out a gentle reminder: many executives and professionals rarely celebrate their wins.
Why is that? Progress is often quiet, and attention moves so quickly to the next task. But real growth and resilience come from recognizing what’s going well.
Why is that? Progress is often quiet, and attention moves so quickly to the next task. But real growth and resilience come from recognizing what’s going well.
Most Leaders Don’t Celebrate Their Wins—But They Should
Leadership and management literature tends to emphasize learning from failure, but senior executives also need to understand how to acknowledge and build on success. When leaders constantly push forward without pausing to recognize progress, they risk burnout, diminished resilience, and poorer judgment. Interviews with executives across industries reveal three barriers that make celebration uncomf
hbr.org
November 21, 2025 at 2:10 PM
It’s Friday, and I want to throw out a gentle reminder: many executives and professionals rarely celebrate their wins.
Why is that? Progress is often quiet, and attention moves so quickly to the next task. But real growth and resilience come from recognizing what’s going well.
Why is that? Progress is often quiet, and attention moves so quickly to the next task. But real growth and resilience come from recognizing what’s going well.
Networking can be tricky. Especially when remembering names isn’t your strong suit (looking at you, someone whose name rhymes with “Ben”… definitely not me 🙋♀️).
Over the years, I’ve found that a few intentional habits make a huge difference:
Over the years, I’ve found that a few intentional habits make a huge difference:
November 17, 2025 at 2:00 PM
Networking can be tricky. Especially when remembering names isn’t your strong suit (looking at you, someone whose name rhymes with “Ben”… definitely not me 🙋♀️).
Over the years, I’ve found that a few intentional habits make a huge difference:
Over the years, I’ve found that a few intentional habits make a huge difference:
🧠 Pop quiz: What separates a good sales conversation from a great one?
(Spoiler alert: It’s the questions you ask *and* how you prepare for them).
I’ve been showing clients how to use GenAI as a partner to sharpen their questioning strategy. Here’s how I structure it:
(Spoiler alert: It’s the questions you ask *and* how you prepare for them).
I’ve been showing clients how to use GenAI as a partner to sharpen their questioning strategy. Here’s how I structure it:
November 11, 2025 at 2:03 PM
🧠 Pop quiz: What separates a good sales conversation from a great one?
(Spoiler alert: It’s the questions you ask *and* how you prepare for them).
I’ve been showing clients how to use GenAI as a partner to sharpen their questioning strategy. Here’s how I structure it:
(Spoiler alert: It’s the questions you ask *and* how you prepare for them).
I’ve been showing clients how to use GenAI as a partner to sharpen their questioning strategy. Here’s how I structure it:
🎉 Pop the confetti and cue the caffeine! It’s Global Entrepreneurship Week, and I can’t help but celebrate every visionary building something from scratch.
Entrepreneurs see possibility where others see risk, and that’s the kind of courage worth applauding.
Entrepreneurs see possibility where others see risk, and that’s the kind of courage worth applauding.
November 10, 2025 at 1:45 PM
🎉 Pop the confetti and cue the caffeine! It’s Global Entrepreneurship Week, and I can’t help but celebrate every visionary building something from scratch.
Entrepreneurs see possibility where others see risk, and that’s the kind of courage worth applauding.
Entrepreneurs see possibility where others see risk, and that’s the kind of courage worth applauding.
🎉 Breaking news: I’m officially submitting my petition to declare it “National Passion Awareness Day,” because as Simon Sinek says:
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”
November 5, 2025 at 1:35 PM
🎉 Breaking news: I’m officially submitting my petition to declare it “National Passion Awareness Day,” because as Simon Sinek says:
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”
“Working hard for something we don’t care about is called stress; working hard for something we love is called passion.”
New to leadership (or eyeing your next move)? Think of your leadership skills as a portfolio; these are foundational behaviors that send the signal to mentors, peers, and your team that you’re ready.
Here are three behaviors that every rising leader should paint in bold:
Here are three behaviors that every rising leader should paint in bold:
To Be Seen As A Leader, Model These 9 Leadership Behaviors
Leaders notice people who exemplify the qualities they value most. Whether you manage people or projects, your behavior can communicate that you’re ready to lead.
www.forbes.com
November 4, 2025 at 2:18 PM
New to leadership (or eyeing your next move)? Think of your leadership skills as a portfolio; these are foundational behaviors that send the signal to mentors, peers, and your team that you’re ready.
Here are three behaviors that every rising leader should paint in bold:
Here are three behaviors that every rising leader should paint in bold: