Hideki Matsuyama also won this week playing Srixon's new and unreleased 9th generation Z-STAR XV

Me thinks Hideki will keep using his new Scotty Cameron 009 Center Shaft prototype for a little while longer.

But because it's Hideki, I truly have no idea.

Said he got it just after Christmas and used it for the first time this week.

It's the first product launch day of 2025 and Callaway has unveiled its new Elyte product line.

The four driver models feature new "Thermoforged carbon crowns," Ai10x faces and refined shaping for forgiveness and speed.

Here are 7 things to know: golf.com/gear/drivers...

In hand photos of Logan Olson
Craft Batch No. 3 which is on sale today.

Olson’s first release since being acquired by TaylorMade Golf

🚨🚨We've got 2025 Drivers in the wild!🚨🚨

Sam Burns is gaming a Callaway Elyte Triple Diamond while Sahith Theegala is using the Ping G440 (pretty sure it's LST)

As previously reported by My Golf Spy, Cobra DS-Adapt drivers and Srixon ZXi drivers were quietly added to the list in October

Big day for fans of the USGA conforming list.

New drivers from Ping (G440) and Callaway (ELYTE) have just been added, making the unreleased clubs approved for play.

Keep an eye on the Hero World Challenge this week to see who switches to the new 2025 products.

Something happening in Indy Saturday night?

The holiday themed golf balls are coming fast and furious.

Happy Thanksgiving to you and yours!

At the last PGA Tour event of the calendar year, the 2025 Pro V1x officially became the most-played ball on Tour.

21 players are using the '25 Pro V1x while 16 are using the '25 Pro V1, including first-round leader Mav McNealy who switched this week without an agreement.

Bettinardi actually had two releases today. The Antidote is a little more radical while the new Queen B is more classic. 2025 Queen B putters sports a new Royal Rose PVD finish, updated weighting and features new head shapes.

FIRST LOOK: t.co/iLmalKgTXx

The only club change for Nelly Korda between her 6th and 7th wins this season was swapping her Scotty Cameron Squareback 2 for a TaylorMade Spider Tour X.

TM reps built her an L-neck model with a short sight line just before the British Open and she's used it since. (📷Getty/TaylorMade)

Hello Bluesky!