Isaac Peiris
@isaacpeiris.com
Founder @ Pistachio.so | Build trust. Drive growth.
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The # 1 thing I’ve learned about growth strategies.
They can be compounding.
Or they can be sugar hits.
They can be compounding.
Or they can be sugar hits.
February 15, 2025 at 7:28 AM
Repost this if you found it interesting!
👉 And follow @isaacpeiris.com for more
👉 And follow @isaacpeiris.com for more
The key insight:
You need to do both.
Sugar hits are short-term wins.
Compound growth brings long-term success.
Which are you focusing on right now?
You need to do both.
Sugar hits are short-term wins.
Compound growth brings long-term success.
Which are you focusing on right now?
February 15, 2025 at 7:25 AM
The key insight:
You need to do both.
Sugar hits are short-term wins.
Compound growth brings long-term success.
Which are you focusing on right now?
You need to do both.
Sugar hits are short-term wins.
Compound growth brings long-term success.
Which are you focusing on right now?
Then we launched a referral program
❌ Lower numbers at first.
✅ Ran automatically in every email.
✅ Growth compounded month after month.
❌ Lower numbers at first.
✅ Ran automatically in every email.
✅ Growth compounded month after month.
February 15, 2025 at 7:25 AM
Then we launched a referral program
❌ Lower numbers at first.
✅ Ran automatically in every email.
✅ Growth compounded month after month.
❌ Lower numbers at first.
✅ Ran automatically in every email.
✅ Growth compounded month after month.
Here's a real example from our newsletter:
We ran Instagram giveaways
✅ Huge initial numbers.
❌ Inconsistent results
❌ Required constant effort.
We ran Instagram giveaways
✅ Huge initial numbers.
❌ Inconsistent results
❌ Required constant effort.
February 15, 2025 at 7:25 AM
Here's a real example from our newsletter:
We ran Instagram giveaways
✅ Huge initial numbers.
❌ Inconsistent results
❌ Required constant effort.
We ran Instagram giveaways
✅ Huge initial numbers.
❌ Inconsistent results
❌ Required constant effort.
🔄 Compound growth:
→ Systems that work while you sleep
→ Network effects that multiply impact
→ Long-term assets that appreciate in value
→ Systems that work while you sleep
→ Network effects that multiply impact
→ Long-term assets that appreciate in value
February 15, 2025 at 7:25 AM
🔄 Compound growth:
→ Systems that work while you sleep
→ Network effects that multiply impact
→ Long-term assets that appreciate in value
→ Systems that work while you sleep
→ Network effects that multiply impact
→ Long-term assets that appreciate in value
🍬 Sugar hit growth:
→ Viral campaigns that spike then fade
→ One-off promotions that drain resources
→ Short-term thinking that keeps you stuck
→ Viral campaigns that spike then fade
→ One-off promotions that drain resources
→ Short-term thinking that keeps you stuck
February 15, 2025 at 7:25 AM
🍬 Sugar hit growth:
→ Viral campaigns that spike then fade
→ One-off promotions that drain resources
→ Short-term thinking that keeps you stuck
→ Viral campaigns that spike then fade
→ One-off promotions that drain resources
→ Short-term thinking that keeps you stuck
If you found this interesting:
👉 Follow me @isaacpeiris.com for more posts on brand growth.
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👉 Follow me @isaacpeiris.com for more posts on brand growth.
♻️ Repost to share with others!
A dead simple way to think about brand building
(so you can stand out in a crowded market)
Start with this line:
“We are a [identity]. We help [audience] achieve [result] through [method].”
That one line is your brand’s foundation.
(so you can stand out in a crowded market)
Start with this line:
“We are a [identity]. We help [audience] achieve [result] through [method].”
That one line is your brand’s foundation.
February 13, 2025 at 11:41 PM
If you found this interesting:
👉 Follow me @isaacpeiris.com for more posts on brand growth.
♻️ Repost to share with others!
👉 Follow me @isaacpeiris.com for more posts on brand growth.
♻️ Repost to share with others!
The best brands aren’t built on fancy trends or shortcuts.
They're built on:
→ Consistency.
→ Clarity.
→ Value.
Everything else falls into place once you have a:
→ Defined audience.
→ Valuable content.
→ Clear identity.
They're built on:
→ Consistency.
→ Clarity.
→ Value.
Everything else falls into place once you have a:
→ Defined audience.
→ Valuable content.
→ Clear identity.
February 13, 2025 at 11:39 PM
The best brands aren’t built on fancy trends or shortcuts.
They're built on:
→ Consistency.
→ Clarity.
→ Value.
Everything else falls into place once you have a:
→ Defined audience.
→ Valuable content.
→ Clear identity.
They're built on:
→ Consistency.
→ Clarity.
→ Value.
Everything else falls into place once you have a:
→ Defined audience.
→ Valuable content.
→ Clear identity.
4. Method + Result = Proof
↳ Let the results speak for themselves.
↳ Let the results speak for themselves.
February 13, 2025 at 11:39 PM
4. Method + Result = Proof
↳ Let the results speak for themselves.
↳ Let the results speak for themselves.
3. Identity + Method = Differentiation
↳ Showcase what makes you unique.
↳ Showcase what makes you unique.
February 13, 2025 at 11:39 PM
3. Identity + Method = Differentiation
↳ Showcase what makes you unique.
↳ Showcase what makes you unique.
2. Audience + Result = Impact
↳ Offer bold, fresh perspectives.
↳ Offer bold, fresh perspectives.
February 13, 2025 at 11:39 PM
2. Audience + Result = Impact
↳ Offer bold, fresh perspectives.
↳ Offer bold, fresh perspectives.
Then you can build around the 4 pillars at the intersections of those elements:
1. Identity + Audience = Connection
↳ Be human. Share your story.
1. Identity + Audience = Connection
↳ Be human. Share your story.
February 13, 2025 at 11:39 PM
Then you can build around the 4 pillars at the intersections of those elements:
1. Identity + Audience = Connection
↳ Be human. Share your story.
1. Identity + Audience = Connection
↳ Be human. Share your story.