Ipsos Canada
@ipsoscanada.bsky.social
Our experts uncover data & insights, providing actionable market research for businesses. At Ipsos, we're shaping a true understanding of Society/Markets/People
67% of Canadians say they've made a positive movement towards their ambitions over the past year, according to an Ipsos survey conducted for CIBC. However, confidence in achieving them varies significantly across generations. Take a look.
www.ipsos.com/en-ca/three-...
www.ipsos.com/en-ca/three-...
February 6, 2026 at 5:03 PM
67% of Canadians say they've made a positive movement towards their ambitions over the past year, according to an Ipsos survey conducted for CIBC. However, confidence in achieving them varies significantly across generations. Take a look.
www.ipsos.com/en-ca/three-...
www.ipsos.com/en-ca/three-...
Say good-bye to frozen juice in Canada. Ipsos' Emma Balment addresses why this category has been discontinued.
📖Read article.
📺Watch news segment.
www.ipsos.com/en-ca/food-t...
📖Read article.
📺Watch news segment.
www.ipsos.com/en-ca/food-t...
February 5, 2026 at 5:15 PM
Say good-bye to frozen juice in Canada. Ipsos' Emma Balment addresses why this category has been discontinued.
📖Read article.
📺Watch news segment.
www.ipsos.com/en-ca/food-t...
📖Read article.
📺Watch news segment.
www.ipsos.com/en-ca/food-t...
Drawing on three years of household purchase data across 430+ brands, matched with Ipsos’ Brand Desire equity metric, our analysis shows that brands with excess equity grow, while those with a deficit shrink – especially small challenger brands.
www.ipsos.com/en-ca/excess...
www.ipsos.com/en-ca/excess...
February 4, 2026 at 7:29 PM
Drawing on three years of household purchase data across 430+ brands, matched with Ipsos’ Brand Desire equity metric, our analysis shows that brands with excess equity grow, while those with a deficit shrink – especially small challenger brands.
www.ipsos.com/en-ca/excess...
www.ipsos.com/en-ca/excess...
Everyone is talking about our exciting line-up of speakers! Reserve your spot for this year's Most Influential Brands in Canada event, in-person or virtually, on February 11, 2026. 👇
www.ipsos.com/en-ca/most-i...
www.ipsos.com/en-ca/most-i...
February 3, 2026 at 5:45 PM
Everyone is talking about our exciting line-up of speakers! Reserve your spot for this year's Most Influential Brands in Canada event, in-person or virtually, on February 11, 2026. 👇
www.ipsos.com/en-ca/most-i...
www.ipsos.com/en-ca/most-i...
Recent Ipsos polling for TRREB shows that housing affordability is a leading worry, with 91% of Mississauga residents expressing concern, and 47% considering relocation in the next five years.
www.ipsos.com/en-ca/housin...
www.ipsos.com/en-ca/housin...
Housing Affordability: Key Concern For 91% of Mississauga Residents
Almost Half (47%) Consider Leaving in Next Five Years
www.ipsos.com
February 2, 2026 at 5:00 PM
Recent Ipsos polling for TRREB shows that housing affordability is a leading worry, with 91% of Mississauga residents expressing concern, and 47% considering relocation in the next five years.
www.ipsos.com/en-ca/housin...
www.ipsos.com/en-ca/housin...
Despite a very tumultuous 12 months consumer confidence is up slightly in Canada year-over-year
www.ipsos.com/en/ipsos-con...
Be sure to also check out our latest What Worries the World
www.ipsos.com/en/what-worr...
www.ipsos.com/en/ipsos-con...
Be sure to also check out our latest What Worries the World
www.ipsos.com/en/what-worr...
January 30, 2026 at 4:44 PM
Despite a very tumultuous 12 months consumer confidence is up slightly in Canada year-over-year
www.ipsos.com/en/ipsos-con...
Be sure to also check out our latest What Worries the World
www.ipsos.com/en/what-worr...
www.ipsos.com/en/ipsos-con...
Be sure to also check out our latest What Worries the World
www.ipsos.com/en/what-worr...
Memorable attention is vital prompting immediate consumer action and fostering long-term brand growth. For advertisers keen to adapt to the complex media landscape, we offer a roadmap for turning fleeting impressions into powerful audience engagement.
www.ipsos.com/en-ca/noise-...
www.ipsos.com/en-ca/noise-...
January 29, 2026 at 4:52 PM
Memorable attention is vital prompting immediate consumer action and fostering long-term brand growth. For advertisers keen to adapt to the complex media landscape, we offer a roadmap for turning fleeting impressions into powerful audience engagement.
www.ipsos.com/en-ca/noise-...
www.ipsos.com/en-ca/noise-...
With PM Mark Carney's GST tax credit announcement to make groceries more affordable, one recalls a similar "GST holiday" announcement made by former PM Trudeau in 2024. While the announcements felt similar the policies they introduced differed. Here's how
www.ipsos.com/en-ca/tale-t...
www.ipsos.com/en-ca/tale-t...
January 28, 2026 at 8:21 PM
With PM Mark Carney's GST tax credit announcement to make groceries more affordable, one recalls a similar "GST holiday" announcement made by former PM Trudeau in 2024. While the announcements felt similar the policies they introduced differed. Here's how
www.ipsos.com/en-ca/tale-t...
www.ipsos.com/en-ca/tale-t...
Ipsos research reveals that those seeking independence in both Alberta and Quebec are not a homogeneous group, and a single policy response from governments is unlikely to be effective at changing support for independence. Access the data here
www.ipsos.com/en-ca/suppor...
www.ipsos.com/en-ca/suppor...
January 27, 2026 at 5:11 PM
Ipsos research reveals that those seeking independence in both Alberta and Quebec are not a homogeneous group, and a single policy response from governments is unlikely to be effective at changing support for independence. Access the data here
www.ipsos.com/en-ca/suppor...
www.ipsos.com/en-ca/suppor...
Ipsos is pleased to be taking part in the Oakville Chamber of Commerce and RBC annual Economic Update, a timely look at the trends shaping today’s business environment. Join us!
www.ipsos.com/en-ca/rbc-ec...
www.ipsos.com/en-ca/rbc-ec...
January 26, 2026 at 5:45 PM
Ipsos is pleased to be taking part in the Oakville Chamber of Commerce and RBC annual Economic Update, a timely look at the trends shaping today’s business environment. Join us!
www.ipsos.com/en-ca/rbc-ec...
www.ipsos.com/en-ca/rbc-ec...
Mark Carney’s Davos speech has earned praise both within Canada and globally, with many lauding the prime minister for finally “saying it as it is” and outlining a clear description of today's world. Are Canadians themselves onside with this vision? Take a look 👇
www.ipsos.com/en-ca/mark-c...
www.ipsos.com/en-ca/mark-c...
January 23, 2026 at 5:53 PM
Mark Carney’s Davos speech has earned praise both within Canada and globally, with many lauding the prime minister for finally “saying it as it is” and outlining a clear description of today's world. Are Canadians themselves onside with this vision? Take a look 👇
www.ipsos.com/en-ca/mark-c...
www.ipsos.com/en-ca/mark-c...
As 2025 wound down positive economic sentiment remained muted in Canada year-over-year amid U.S. President Donald Trump’s ongoing global tariff
www.ipsos.com/en/what-worr...
www.ipsos.com/en/what-worr...
January 22, 2026 at 6:12 PM
As 2025 wound down positive economic sentiment remained muted in Canada year-over-year amid U.S. President Donald Trump’s ongoing global tariff
www.ipsos.com/en/what-worr...
www.ipsos.com/en/what-worr...
Ipsos Digest is an aggregation of essential reading gathered from major trade journals, business papers, newspapers, and websites. Each Digest is tailored to a specific industry, encapsulating relevant news to help subscribers stay ahead of the game.
www.ipsos.com/sites/defaul...
www.ipsos.com/sites/defaul...
January 21, 2026 at 8:07 PM
Ipsos Digest is an aggregation of essential reading gathered from major trade journals, business papers, newspapers, and websites. Each Digest is tailored to a specific industry, encapsulating relevant news to help subscribers stay ahead of the game.
www.ipsos.com/sites/defaul...
www.ipsos.com/sites/defaul...
Bridging the gap between #marketing and #sustainability is a major opportunity yet the crucial CMO-CSO partnership is often a challenge. Take a look at the CMO-CSO Playbook, developed in partnership with IRG, Google, and Ad Net Zero.
www.ipsos.com/en-ca/c-suit...
www.ipsos.com/en-ca/c-suit...
January 20, 2026 at 4:50 PM
Bridging the gap between #marketing and #sustainability is a major opportunity yet the crucial CMO-CSO partnership is often a challenge. Take a look at the CMO-CSO Playbook, developed in partnership with IRG, Google, and Ad Net Zero.
www.ipsos.com/en-ca/c-suit...
www.ipsos.com/en-ca/c-suit...
The latest MNP Consumer Debt Index shows a modest one-point uptick since last quarter to 87 points. Canadians have adopted a wait-and-see approach to their finances, as economic signals remain mixed and the future remains uncertain as we start 2026.
www.ipsos.com/en-ca/mnp-co...
www.ipsos.com/en-ca/mnp-co...
January 15, 2026 at 3:56 PM
The latest MNP Consumer Debt Index shows a modest one-point uptick since last quarter to 87 points. Canadians have adopted a wait-and-see approach to their finances, as economic signals remain mixed and the future remains uncertain as we start 2026.
www.ipsos.com/en-ca/mnp-co...
www.ipsos.com/en-ca/mnp-co...
The advised market in Canada is poised for growth, with 1 in 5 unadvised investors planning to seek professional help in the upcoming year.
www.ipsos.com/sites/defaul...
www.ipsos.com/sites/defaul...
January 14, 2026 at 8:27 PM
The advised market in Canada is poised for growth, with 1 in 5 unadvised investors planning to seek professional help in the upcoming year.
www.ipsos.com/sites/defaul...
www.ipsos.com/sites/defaul...
"Elbows up" became the rallying cry as 79% believed relations were deteriorating and nearly 6 in 10 immediately began buying more Canadian products. Twelve waves of tracking data offers some insights on the year that was, and what may be in store for 2026.
www.ipsos.com/en-ca/elbows...
www.ipsos.com/en-ca/elbows...
January 12, 2026 at 5:13 PM
"Elbows up" became the rallying cry as 79% believed relations were deteriorating and nearly 6 in 10 immediately began buying more Canadian products. Twelve waves of tracking data offers some insights on the year that was, and what may be in store for 2026.
www.ipsos.com/en-ca/elbows...
www.ipsos.com/en-ca/elbows...
Our latest Essentials tracker infographic signals a hopeful note as we head into the New Year, with half of consumers feeling their quality of life is heading in the right direction, though this is mostly led by high income earners and parents. Take a look
www.ipsos.com/en-ca/market...
www.ipsos.com/en-ca/market...
January 9, 2026 at 5:33 PM
Our latest Essentials tracker infographic signals a hopeful note as we head into the New Year, with half of consumers feeling their quality of life is heading in the right direction, though this is mostly led by high income earners and parents. Take a look
www.ipsos.com/en-ca/market...
www.ipsos.com/en-ca/market...
From personal resolutions to global economic shifts, the 2026 Ipsos Predictions report uncovers the trends for the year ahead. Be sure to take a look at the full dataset and discover country-level trends for Canada
www.ipsos.com/en-ca/71-glo...
www.ipsos.com/en-ca/71-glo...
January 5, 2026 at 5:09 PM
From personal resolutions to global economic shifts, the 2026 Ipsos Predictions report uncovers the trends for the year ahead. Be sure to take a look at the full dataset and discover country-level trends for Canada
www.ipsos.com/en-ca/71-glo...
www.ipsos.com/en-ca/71-glo...
Closing out 2025, Canadians are more positive about their health (75%) and happiness (72%) than they are about their social life (68%), their financial situation (59%) and their sex/romantic life (56%).
www.ipsos.com/en-ca/happin...
www.ipsos.com/en-ca/happin...
January 2, 2026 at 9:20 PM
Closing out 2025, Canadians are more positive about their health (75%) and happiness (72%) than they are about their social life (68%), their financial situation (59%) and their sex/romantic life (56%).
www.ipsos.com/en-ca/happin...
www.ipsos.com/en-ca/happin...
Canada's Top 10 Most Important Issues in 2025: Affordability and healthcare are the top issues, followed by the economy and housing. Of the top-ten issues, the Liberals and Conservatives each lead on 5 issues, reflecting the national popular vote.
www.ipsos.com/en-ca/afford...
www.ipsos.com/en-ca/afford...
Affordability And Healthcare Top Issues: Conservatives Lead Affordability, Liberals Healthcare
Canada's Top 10 Most Important Issues in 2025
www.ipsos.com
December 31, 2025 at 6:22 PM
Canada's Top 10 Most Important Issues in 2025: Affordability and healthcare are the top issues, followed by the economy and housing. Of the top-ten issues, the Liberals and Conservatives each lead on 5 issues, reflecting the national popular vote.
www.ipsos.com/en-ca/afford...
www.ipsos.com/en-ca/afford...
Who belongs on Santa's list this year? Canadians say Donald Trump tops the naughty list (72%), followed by Vladimir Putin (58%) and Diddy (50%). The nice list is led by healthcare staff, Taylor Swift and Ryan Reynolds. Take a look:
ipsos.com/en-ca/72-canadians-expect-donald-trump-santas-naughty-list
ipsos.com/en-ca/72-canadians-expect-donald-trump-santas-naughty-list
December 23, 2025 at 2:03 PM
Who belongs on Santa's list this year? Canadians say Donald Trump tops the naughty list (72%), followed by Vladimir Putin (58%) and Diddy (50%). The nice list is led by healthcare staff, Taylor Swift and Ryan Reynolds. Take a look:
ipsos.com/en-ca/72-canadians-expect-donald-trump-santas-naughty-list
ipsos.com/en-ca/72-canadians-expect-donald-trump-santas-naughty-list
Learn how to blueprint your survey experience, visualise from the customer perspective, set smart KPIs, and streamline questions to improve response, completion, and trust. Reset your #CX programs for 2026 to unlock the Experience Advantage.
www.ipsos.com/en-ca/knowle...
www.ipsos.com/en-ca/knowle...
December 22, 2025 at 11:52 PM
Learn how to blueprint your survey experience, visualise from the customer perspective, set smart KPIs, and streamline questions to improve response, completion, and trust. Reset your #CX programs for 2026 to unlock the Experience Advantage.
www.ipsos.com/en-ca/knowle...
www.ipsos.com/en-ca/knowle...
Congratulations to Ipsos' Simone Wilson for being named a Top 10 Community Contributor of 2025 in the Women in CX ™ community! ✨
www.linkedin.com/posts/simone...
www.linkedin.com/posts/simone...
December 19, 2025 at 5:00 PM
Congratulations to Ipsos' Simone Wilson for being named a Top 10 Community Contributor of 2025 in the Women in CX ™ community! ✨
www.linkedin.com/posts/simone...
www.linkedin.com/posts/simone...
With teams across Canada, opportunities like this to connect in-person make us stronger and happier. #proudtobeipsos
December 18, 2025 at 6:48 PM
With teams across Canada, opportunities like this to connect in-person make us stronger and happier. #proudtobeipsos