Impact & Insight Toolkit
@impactandinsight.bsky.social
Supporting Arts Council England-funded arts organisations to capture the value of what they do and gain accessible, actionable, and shareable data insights. This project is delivered by Counting What Counts.
Data thought of the day🧐:
“It’s better to share a work in progress early and get feedback than to wait until it’s ‘perfect’.”
Experimenting helps us learn by doing, and if we’re transparent then everyone learns from our experiments.
#ImpactAndInsight
“It’s better to share a work in progress early and get feedback than to wait until it’s ‘perfect’.”
Experimenting helps us learn by doing, and if we’re transparent then everyone learns from our experiments.
#ImpactAndInsight
a sign that says progress not perfection next to a blue stabilo pen
ALT: a sign that says progress not perfection next to a blue stabilo pen
media.tenor.com
December 17, 2025 at 9:46 AM
Data thought of the day🧐:
“It’s better to share a work in progress early and get feedback than to wait until it’s ‘perfect’.”
Experimenting helps us learn by doing, and if we’re transparent then everyone learns from our experiments.
#ImpactAndInsight
“It’s better to share a work in progress early and get feedback than to wait until it’s ‘perfect’.”
Experimenting helps us learn by doing, and if we’re transparent then everyone learns from our experiments.
#ImpactAndInsight
This week, we’re being visited by a Case Study of Toolkit Past 🕯️🎄✨
China Plate Theatre share how data collected via the Toolkit supported project evaluations for funding applications, helping them assess whether objectives and outcomes were achieved, and to what degree.
Read the full study here👇
China Plate Theatre share how data collected via the Toolkit supported project evaluations for funding applications, helping them assess whether objectives and outcomes were achieved, and to what degree.
Read the full study here👇
Touring with the Toolkit: China Plate Theatre’s Approach - Impact & Insight Toolkit
China Plate Theatre is an independent theatre producing studio based in Birmingham. They work across making, development, touring and training to deliver their mission of ‘Developing a new model of cr...
impactandinsight.co.uk
December 15, 2025 at 1:32 PM
This week, we’re being visited by a Case Study of Toolkit Past 🕯️🎄✨
China Plate Theatre share how data collected via the Toolkit supported project evaluations for funding applications, helping them assess whether objectives and outcomes were achieved, and to what degree.
Read the full study here👇
China Plate Theatre share how data collected via the Toolkit supported project evaluations for funding applications, helping them assess whether objectives and outcomes were achieved, and to what degree.
Read the full study here👇
'A dazzling, family-friendly dance-theatre experience, full of wonder, friendship, storytelling, and music.'
Don't miss The Magic Flute from Protein Dance this weekend at Dance East, Ipswich. Last few tickets remaining! Find out more 👇
www.danceeast.co.uk/performances...
#HereForCulture
Don't miss The Magic Flute from Protein Dance this weekend at Dance East, Ipswich. Last few tickets remaining! Find out more 👇
www.danceeast.co.uk/performances...
#HereForCulture
THE MAGIC FLUTE | PROTEIN DANCE - DanceEast
Following Protein's award-winning family show The Little Prince, Luca Silvestrini is back with a new dance-theatre adaptation.
www.danceeast.co.uk
December 12, 2025 at 9:00 AM
'A dazzling, family-friendly dance-theatre experience, full of wonder, friendship, storytelling, and music.'
Don't miss The Magic Flute from Protein Dance this weekend at Dance East, Ipswich. Last few tickets remaining! Find out more 👇
www.danceeast.co.uk/performances...
#HereForCulture
Don't miss The Magic Flute from Protein Dance this weekend at Dance East, Ipswich. Last few tickets remaining! Find out more 👇
www.danceeast.co.uk/performances...
#HereForCulture
🎭 The Performing Arts are pivoting...
Our blogpost shows how theatres, companies and creators are shifting beyond 'just performance', investing seriously in community outreach, inclusion, access, confidence and mental-wellbeing.
Read more👇
impactandinsight.co.uk/capturing-th...
Our blogpost shows how theatres, companies and creators are shifting beyond 'just performance', investing seriously in community outreach, inclusion, access, confidence and mental-wellbeing.
Read more👇
impactandinsight.co.uk/capturing-th...
Capturing The Social Pivot in Performing Arts - Impact & Insight Toolkit
Author: John Knell Outcome Measurement Since the Impact & Insight Toolkit’s inception in 2019, Counting What Counts (CWC) has been continually working with our project participants to co-create outc...
impactandinsight.co.uk
December 10, 2025 at 11:41 AM
🎭 The Performing Arts are pivoting...
Our blogpost shows how theatres, companies and creators are shifting beyond 'just performance', investing seriously in community outreach, inclusion, access, confidence and mental-wellbeing.
Read more👇
impactandinsight.co.uk/capturing-th...
Our blogpost shows how theatres, companies and creators are shifting beyond 'just performance', investing seriously in community outreach, inclusion, access, confidence and mental-wellbeing.
Read more👇
impactandinsight.co.uk/capturing-th...
There’s still time to book onto Wednesday’s live Analysis and Reporting demo, delivered by the team here at Counting What Counts❄️📊
If you’ve gathered a sleigh-full of data in Culture Counts, come along and discover what’s possible!
Book here👇
impactandinsight.co.uk/resources-gu...
If you’ve gathered a sleigh-full of data in Culture Counts, come along and discover what’s possible!
Book here👇
impactandinsight.co.uk/resources-gu...
Live Training - Impact & Insight Toolkit
We run a range of online and in-person training events. Join us for Culture Counts platform demonstrations, specialist webinars and how-to sessions.
impactandinsight.co.uk
December 8, 2025 at 3:28 PM
There’s still time to book onto Wednesday’s live Analysis and Reporting demo, delivered by the team here at Counting What Counts❄️📊
If you’ve gathered a sleigh-full of data in Culture Counts, come along and discover what’s possible!
Book here👇
impactandinsight.co.uk/resources-gu...
If you’ve gathered a sleigh-full of data in Culture Counts, come along and discover what’s possible!
Book here👇
impactandinsight.co.uk/resources-gu...
Take a trip on the Santa Express with North Yorkshire Moors Railway! 🎅 The steam train rides will be packed with songs, jokes and games with the elves. Plus a meeting with Santa himself!
👉 www.nymr.co.uk/Event/santa
Discover all the events on offer this winter here
👉 www.nymr.co.uk/Listing/Cate...
👉 www.nymr.co.uk/Event/santa
Discover all the events on offer this winter here
👉 www.nymr.co.uk/Listing/Cate...
Santa Express - 29/11/2025 09:30:00
Our brand new interactive adventure packed with songs, jokes and the magic of Christmas, brought to life by Santa’s Elves.
www.nymr.co.uk
December 5, 2025 at 12:03 PM
Take a trip on the Santa Express with North Yorkshire Moors Railway! 🎅 The steam train rides will be packed with songs, jokes and games with the elves. Plus a meeting with Santa himself!
👉 www.nymr.co.uk/Event/santa
Discover all the events on offer this winter here
👉 www.nymr.co.uk/Listing/Cate...
👉 www.nymr.co.uk/Event/santa
Discover all the events on offer this winter here
👉 www.nymr.co.uk/Listing/Cate...
“Without feedback it is impossible to improve.”
Having a high-quality feedback mechanism is essential for delivering effectively against your intentions and refining and maturing your practice over time.
#ImpactAndInsight
Having a high-quality feedback mechanism is essential for delivering effectively against your intentions and refining and maturing your practice over time.
#ImpactAndInsight
December 4, 2025 at 11:30 AM
“Without feedback it is impossible to improve.”
Having a high-quality feedback mechanism is essential for delivering effectively against your intentions and refining and maturing your practice over time.
#ImpactAndInsight
Having a high-quality feedback mechanism is essential for delivering effectively against your intentions and refining and maturing your practice over time.
#ImpactAndInsight
We've got a festive treat in store for you next week, when a member of the CWC team will be discussing all things analysis and reporting in our online demonstration!📊🌟
📅10 December 2025 10:00 am
Book here:
🔗 calendly.com/impactandins...
📅10 December 2025 10:00 am
Book here:
🔗 calendly.com/impactandins...
a graph with lines and dots going up and down on a black background
ALT: a graph with lines and dots going up and down on a black background
media.tenor.com
December 1, 2025 at 11:54 AM
We've got a festive treat in store for you next week, when a member of the CWC team will be discussing all things analysis and reporting in our online demonstration!📊🌟
📅10 December 2025 10:00 am
Book here:
🔗 calendly.com/impactandins...
📅10 December 2025 10:00 am
Book here:
🔗 calendly.com/impactandins...
Join Aurora Orchestras Mahler and the Mountain Adventure on 29 Nov and 6 Dec. The latest Far, Far Away adventure for 0-5 year olds and their families.
👉 www.auroraorchestra.com/event/mahler...
There's also a grown-up version on 6 December!
👉 www.auroraorchestra.com/event/mahler...
#HereForCulture
👉 www.auroraorchestra.com/event/mahler...
There's also a grown-up version on 6 December!
👉 www.auroraorchestra.com/event/mahler...
#HereForCulture
Mahler and the Mountain Adventure (for grown-ups) - Aurora Orchestra
Climb every mountain! Join Aurora on its latest adventure in an adaptation of its new Far, Far Away show for a grown-up evening out.
www.auroraorchestra.com
November 28, 2025 at 10:04 AM
Join Aurora Orchestras Mahler and the Mountain Adventure on 29 Nov and 6 Dec. The latest Far, Far Away adventure for 0-5 year olds and their families.
👉 www.auroraorchestra.com/event/mahler...
There's also a grown-up version on 6 December!
👉 www.auroraorchestra.com/event/mahler...
#HereForCulture
👉 www.auroraorchestra.com/event/mahler...
There's also a grown-up version on 6 December!
👉 www.auroraorchestra.com/event/mahler...
#HereForCulture
Have you ever wondered what Impact & Insight Toolkit project participants say about it? 🤔
Check out just three comments below and remember to get involved👇
Check out just three comments below and remember to get involved👇
November 27, 2025 at 12:15 PM
Have you ever wondered what Impact & Insight Toolkit project participants say about it? 🤔
Check out just three comments below and remember to get involved👇
Check out just three comments below and remember to get involved👇
Looking to make better use of LinkedIn for your creative or cultural work?🎨🎭
The Digital Culture Network's latest webinar recording, 'A beginner’s guide to LinkedIn for Arts & Culture' is a great starting point if you’re looking to spotlight your work and build meaningful connections.
(1/2)
The Digital Culture Network's latest webinar recording, 'A beginner’s guide to LinkedIn for Arts & Culture' is a great starting point if you’re looking to spotlight your work and build meaningful connections.
(1/2)
November 24, 2025 at 4:56 PM
Looking to make better use of LinkedIn for your creative or cultural work?🎨🎭
The Digital Culture Network's latest webinar recording, 'A beginner’s guide to LinkedIn for Arts & Culture' is a great starting point if you’re looking to spotlight your work and build meaningful connections.
(1/2)
The Digital Culture Network's latest webinar recording, 'A beginner’s guide to LinkedIn for Arts & Culture' is a great starting point if you’re looking to spotlight your work and build meaningful connections.
(1/2)
'A deft political satire that shifts between comedy and nightmare.'
I Dream of Theresa May is on at Tara Theatre until 29th November and there's a post show Q&A next Wednesday 26th. More details 👇
taratheatre.com/whats-on/i-d...
#HereForCulture
I Dream of Theresa May is on at Tara Theatre until 29th November and there's a post show Q&A next Wednesday 26th. More details 👇
taratheatre.com/whats-on/i-d...
#HereForCulture
November 21, 2025 at 12:05 PM
'A deft political satire that shifts between comedy and nightmare.'
I Dream of Theresa May is on at Tara Theatre until 29th November and there's a post show Q&A next Wednesday 26th. More details 👇
taratheatre.com/whats-on/i-d...
#HereForCulture
I Dream of Theresa May is on at Tara Theatre until 29th November and there's a post show Q&A next Wednesday 26th. More details 👇
taratheatre.com/whats-on/i-d...
#HereForCulture
We know your organisation has some big ambitions for what you want to achieve. Describe your AMBITIONS using metrics and indicate your QUALITY
November 19, 2025 at 10:20 AM
We know your organisation has some big ambitions for what you want to achieve. Describe your AMBITIONS using metrics and indicate your QUALITY
It’s been 10 years since we began co-creating with arts and cultural organisations, a journey that began with the 2015 Quality Metrics National Test and continues through the evolving Impact & Insight Toolkit 🔄🌱
(1/2)
(1/2)
November 17, 2025 at 4:12 PM
It’s been 10 years since we began co-creating with arts and cultural organisations, a journey that began with the 2015 Quality Metrics National Test and continues through the evolving Impact & Insight Toolkit 🔄🌱
(1/2)
(1/2)
💫 'An awe-inspiring journey through the cosmos that takes you deeper into the mysteries of space and time.' 💫
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
Wonders of our Universe - the Next Chapter
barnsleycivic.co.uk
November 14, 2025 at 12:03 PM
💫 'An awe-inspiring journey through the cosmos that takes you deeper into the mysteries of space and time.' 💫
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
Step into a world of wonder at Barnsley Civic this Sunday 16 November with Wonders of Our Universe – The Next Chapter.
👉 barnsleycivic.co.uk/event/wonder...
#HereForCulture
There's still time to register for this month's online demonstration of Culture Counts! 🤩
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
Toolkit '23+ - Online Demonstration of Culture Counts - Impact & Insight Toolkit
This hour-long demonstration is live and is delivered by a member of the Counting What Counts team.The demonstration takes you through the use of Culture Counts, the survey creation process of the Imp...
calendly.com
November 12, 2025 at 11:25 AM
There's still time to register for this month's online demonstration of Culture Counts! 🤩
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
🗓️18 November at 1:30pm
Book your space here👇
calendly.com/impactandins...
What is survey logic? 🤔
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
November 10, 2025 at 2:40 PM
What is survey logic? 🤔
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
Survey logic lets you show or hide questions based on what’s relevant to each respondent.
It keeps your surveys shorter, more engaging, and improves completion rates and data quality 🎯
(1/2)
Discover the hidden horrors of Battersea's history at Battersea Museum of Horrors! This free exhibition features five audio trails, each telling a gruesome tale. Drop in from 10am-10pm until 8 November 👇
bac.org.uk/whats-on/bat...
#HereForCulture
bac.org.uk/whats-on/bat...
#HereForCulture
Battersea Museum of Horrors | Battersea Arts Centre
bac.org.uk
November 7, 2025 at 12:00 PM
Discover the hidden horrors of Battersea's history at Battersea Museum of Horrors! This free exhibition features five audio trails, each telling a gruesome tale. Drop in from 10am-10pm until 8 November 👇
bac.org.uk/whats-on/bat...
#HereForCulture
bac.org.uk/whats-on/bat...
#HereForCulture
Have you ever wondered if your dimension question scores are affected by the survey delivery method that you use? 🤔
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
The Impact of Delivery Method on Results - Impact & Insight Toolkit
One question that we have been asked by our users is whether the different delivery methods result in different responses to dimension questions asked in surveys. This blogpost explores that question.
impactandinsight.co.uk
November 5, 2025 at 4:40 PM
Have you ever wondered if your dimension question scores are affected by the survey delivery method that you use? 🤔
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
We did some analysis to find out and you can read all about the findings in our blogpost:
👉 impactandinsight.co.uk/delivery-met...
We believe, “Artists for art; AI for everything else.”
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
November 3, 2025 at 2:46 PM
We believe, “Artists for art; AI for everything else.”
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
Work which requires genuine human creativity should remain the domain of skilled, creative people.
But for tasks that are repetitive & efficiency-driven, there’s scope for AI to support, streamline, and free up capacity 🎨💡
'Something strange is stirring in our historic streets… and we need your help to uncover the truth!'
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
October half term
Join us for a fun family day out during October Half Term. Explore our open air living Museum in Dudley, West Midlands.
bclm.com
October 31, 2025 at 12:03 PM
'Something strange is stirring in our historic streets… and we need your help to uncover the truth!'
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
🔍 Investigate some Horrible Happenings at Black Country Living Museum this weekend! Open 10am-5pm, more details:
👉 bclm.com/october-half...
#HereForCulture
We're going back to yesteryear with this share!
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Adding ‘experience’ questions to your surveys - Impact & Insight Toolkit
Remember, you can maximise your use of the Toolkit by adding your own questions. Culture Counts has developed a couple of new inbuilt questions for you to choose from, so that you can learn more about...
impactandinsight.co.uk
October 29, 2025 at 11:50 AM
We're going back to yesteryear with this share!
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Learn how adding experience-based questions to your surveys unlock richer, actionable insights.
Read the blogpost on Net Promoter Score (NPS) and more 👉 impactandinsight.co.uk/adding-exper...
Learn the basics of survey design, audience research, and how to ask the right questions for high-quality insights.
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
Designing your own survey: research basics and top questions Digital Culture Network Events
This practical webinar for creative and cultural organisations will walk you through some survey design basics and the most useful and effective survey questions to ask.
digitalculturenetwork.org.uk
October 27, 2025 at 12:09 PM
Learn the basics of survey design, audience research, and how to ask the right questions for high-quality insights.
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
Tomorrow at 11am, Digital Culture Network hosts a live demo.
Find out more and book your free spot:
digitalculturenetwork.org.uk/events/desig...
There's one week left to visit the The Robot Zoo at Horniman Museum & Gardens!
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
The Robot Zoo - Horniman Museum and Gardens
Enter the fascinating world of The Robot Zoo and discover the mechanisms that give animals their amazing abilities.
www.horniman.ac.uk
October 24, 2025 at 2:05 PM
There's one week left to visit the The Robot Zoo at Horniman Museum & Gardens!
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
Learn how animals see, eat, hunt and hide through interactive exhibits featuring larger than life animals that have been recreated using machine parts 🤖
👉 www.horniman.ac.uk/event/robot-...
Meet the team behind the Toolkit! 🤝
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...
Our Team & Partners - Impact & Insight Toolkit
Counting What Counts is a team of Consultants and Researchers specialising in impact evaluation and measurement
impactandinsight.co.uk
October 22, 2025 at 10:23 AM
Meet the team behind the Toolkit! 🤝
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...
The consultants and researchers at CWC are helping arts & culture organisations measure their effect, reflect and develop.
Check out who you're talking to ➡️ impactandinsight.co.uk/about/our-te...