Harvey McKinnon Associates (HMA)
@hmassociates.bsky.social
Harvey McKinnon Associates is a consultancy specializing in fundraising, relationship building, and direct response for the nonprofit community.
www.harveymckinnon.com
www.harveymckinnon.com
A direct mail response rate of 15%. 👍
16 uncovered legacy gifts with an estimated value of over $1 million. 🎉
96 leads generated. 🫶
Learn more here and let us know if you'd like to chat about how we can do this for you!
Success Detail | Harvey McKinnon Associates
16 uncovered legacy gifts with an estimated value of over $1 million. 🎉
96 leads generated. 🫶
Learn more here and let us know if you'd like to chat about how we can do this for you!
Success Detail | Harvey McKinnon Associates
January 26, 2026 at 4:02 PM
A direct mail response rate of 15%. 👍
16 uncovered legacy gifts with an estimated value of over $1 million. 🎉
96 leads generated. 🫶
Learn more here and let us know if you'd like to chat about how we can do this for you!
Success Detail | Harvey McKinnon Associates
16 uncovered legacy gifts with an estimated value of over $1 million. 🎉
96 leads generated. 🫶
Learn more here and let us know if you'd like to chat about how we can do this for you!
Success Detail | Harvey McKinnon Associates
Join HMA’s Lynne and Karri, at Vancouver Fundraising Day on January 29th to discuss legacies.
In their session they will cover when and how to talk to supporters about leaving a bequest in their Will, sharing insights from latest research, to the lessons learned from their grannies.👵
In their session they will cover when and how to talk to supporters about leaving a bequest in their Will, sharing insights from latest research, to the lessons learned from their grannies.👵
January 19, 2026 at 4:03 PM
Join HMA’s Lynne and Karri, at Vancouver Fundraising Day on January 29th to discuss legacies.
In their session they will cover when and how to talk to supporters about leaving a bequest in their Will, sharing insights from latest research, to the lessons learned from their grannies.👵
In their session they will cover when and how to talk to supporters about leaving a bequest in their Will, sharing insights from latest research, to the lessons learned from their grannies.👵
Every donor wonders, ‘Will my gift make a difference?’
Your answer should always be: ‘Yes — and here’s how.’” To learn more about what every donors ask check out Harvey's book "The 11 Questions Every Donor Asks"
harveymckinnon.com/books/
Your answer should always be: ‘Yes — and here’s how.’” To learn more about what every donors ask check out Harvey's book "The 11 Questions Every Donor Asks"
harveymckinnon.com/books/
January 12, 2026 at 4:03 PM
Every donor wonders, ‘Will my gift make a difference?’
Your answer should always be: ‘Yes — and here’s how.’” To learn more about what every donors ask check out Harvey's book "The 11 Questions Every Donor Asks"
harveymckinnon.com/books/
Your answer should always be: ‘Yes — and here’s how.’” To learn more about what every donors ask check out Harvey's book "The 11 Questions Every Donor Asks"
harveymckinnon.com/books/
A Donor's Story 💬
One donor told us, ‘I give because someone once helped my family.’
Every gift has a story — and that’s why we love this work.”
One donor told us, ‘I give because someone once helped my family.’
Every gift has a story — and that’s why we love this work.”
January 7, 2026 at 10:45 PM
A Donor's Story 💬
One donor told us, ‘I give because someone once helped my family.’
Every gift has a story — and that’s why we love this work.”
One donor told us, ‘I give because someone once helped my family.’
Every gift has a story — and that’s why we love this work.”
As you reflect on your 2025 annual giving success, is there one thing you
could do to improve in 2026? ⬆️
In our work these 30+ years, the one area that is still a concern for many is DATA.
If you’d like to chat about your data, we’re here to listen.
Email us at [email protected]
could do to improve in 2026? ⬆️
In our work these 30+ years, the one area that is still a concern for many is DATA.
If you’d like to chat about your data, we’re here to listen.
Email us at [email protected]
January 5, 2026 at 3:45 PM
As you reflect on your 2025 annual giving success, is there one thing you
could do to improve in 2026? ⬆️
In our work these 30+ years, the one area that is still a concern for many is DATA.
If you’d like to chat about your data, we’re here to listen.
Email us at [email protected]
could do to improve in 2026? ⬆️
In our work these 30+ years, the one area that is still a concern for many is DATA.
If you’d like to chat about your data, we’re here to listen.
Email us at [email protected]
As we welcome in 2026, we wish our incredible fundraising friends a Happy New Year! Your dedication and hard work make a remarkable impact on the world we live in, and we are truly grateful for all that you do. May this year bring you joy, success, and opportunities to continue making a difference.🥂
December 31, 2025 at 8:01 AM
As we welcome in 2026, we wish our incredible fundraising friends a Happy New Year! Your dedication and hard work make a remarkable impact on the world we live in, and we are truly grateful for all that you do. May this year bring you joy, success, and opportunities to continue making a difference.🥂
A very Merry Christmas and Happy Holidays to all of our friends and clients. We wish you all the best and look forward to celebrating your successes in the new year!
December 25, 2025 at 4:02 PM
A very Merry Christmas and Happy Holidays to all of our friends and clients. We wish you all the best and look forward to celebrating your successes in the new year!
The multi-channel relay - a success story!
Discover how the Lions Foundation of Canada Dog Guides increased their monthly donors by 40% using an integrated approach with digital ads, direct mail, and telemarketing.
Learn more about how we can do this for you!
buff.ly/7M1yvDw
Discover how the Lions Foundation of Canada Dog Guides increased their monthly donors by 40% using an integrated approach with digital ads, direct mail, and telemarketing.
Learn more about how we can do this for you!
buff.ly/7M1yvDw
December 22, 2025 at 7:15 PM
The multi-channel relay - a success story!
Discover how the Lions Foundation of Canada Dog Guides increased their monthly donors by 40% using an integrated approach with digital ads, direct mail, and telemarketing.
Learn more about how we can do this for you!
buff.ly/7M1yvDw
Discover how the Lions Foundation of Canada Dog Guides increased their monthly donors by 40% using an integrated approach with digital ads, direct mail, and telemarketing.
Learn more about how we can do this for you!
buff.ly/7M1yvDw
One question: what happens when someone hits your site ready to give? Here’s a Lifelong Donors snippet with 3 practical monthly giving tweaks.
Which one are you most curious to test? See our next slides for the list.
Which one are you most curious to test? See our next slides for the list.
December 18, 2025 at 2:33 PM
One question: what happens when someone hits your site ready to give? Here’s a Lifelong Donors snippet with 3 practical monthly giving tweaks.
Which one are you most curious to test? See our next slides for the list.
Which one are you most curious to test? See our next slides for the list.
Your donors don’t live in one channel — your strategy shouldn’t either.
Let us know how HMA can help.
[email protected]
Let us know how HMA can help.
[email protected]
December 11, 2025 at 4:04 PM
Your donors don’t live in one channel — your strategy shouldn’t either.
Let us know how HMA can help.
[email protected]
Let us know how HMA can help.
[email protected]
At this time of year, you are doing important work for your donors and the people you serve. This HMA newsletter is here to support you with tested campaigns, real numbers, and easy next steps you can shape to fit your program.
Read the full newsletter here:
buff.ly/SNE6HTs
Read the full newsletter here:
buff.ly/SNE6HTs
December 8, 2025 at 1:37 PM
At this time of year, you are doing important work for your donors and the people you serve. This HMA newsletter is here to support you with tested campaigns, real numbers, and easy next steps you can shape to fit your program.
Read the full newsletter here:
buff.ly/SNE6HTs
Read the full newsletter here:
buff.ly/SNE6HTs
Weekend vibe: Gratitude.
For our clients, for our causes, and for the joy of making generosity grow.
For our clients, for our causes, and for the joy of making generosity grow.
December 5, 2025 at 6:15 PM
Weekend vibe: Gratitude.
For our clients, for our causes, and for the joy of making generosity grow.
For our clients, for our causes, and for the joy of making generosity grow.
💌 Do this, not that: Writing donor emails that convert
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
December 1, 2025 at 4:03 PM
💌 Do this, not that: Writing donor emails that convert
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
❌ “We’re raising $50,000 for our programs.”
✅ “Your gift will help feed one hungry family this winter.”
❌ Endless stats.
✅ One story + one photo + one ask.
People don’t give to numbers. They give to people.
I am incredibly fortunate to have such compassionate, intelligent, and amusing individuals as clients. They always uplift my spirits whenever I meet them face-to-face. Thank you for a wonderful evening! Here's to another great year of fundraising and friendship! @GVFB
November 27, 2025 at 7:30 PM
I am incredibly fortunate to have such compassionate, intelligent, and amusing individuals as clients. They always uplift my spirits whenever I meet them face-to-face. Thank you for a wonderful evening! Here's to another great year of fundraising and friendship! @GVFB
🚨 2026 Nonprofit Marketing Trends to Watch
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
November 17, 2025 at 4:04 PM
🚨 2026 Nonprofit Marketing Trends to Watch
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
1️⃣Short-form video storytelling (emotion + mission)
2️⃣ Authentic “founder voice” on social media
3️⃣ Donor journey automation (email + SMS)
4️⃣ Transparent impact reporting
5️⃣ Micro-influencers in the cause space
The future — it’s trust + connection.
Reposted by Harvey McKinnon Associates (HMA)
If you want more donations, don't ask for support to meet your fundraising goal. New research shows this can turn off potential donors. Consider doing this instead.
How nonprofits can win at competitive online fundraising
Candid insights | Discover what works best for online fundraising when in a competition with other nonprofits based on a real-life study that tested which nonprofit fundraising appeals and social medi...
blog.candid.org
March 11, 2025 at 12:03 PM
If you want more donations, don't ask for support to meet your fundraising goal. New research shows this can turn off potential donors. Consider doing this instead.
Given the threats to nonprofits, I highly recommend this book. It’s short. Easy to read. And one of the most important books I’ve ever read. #BookSky
Just finished On Tyrany by Timothy Snyder for the second time.
March 26, 2025 at 4:34 PM
Given the threats to nonprofits, I highly recommend this book. It’s short. Easy to read. And one of the most important books I’ve ever read. #BookSky
Reposted by Harvey McKinnon Associates (HMA)
Reposted by Harvey McKinnon Associates (HMA)
February 21, 2025 at 4:49 AM
Reposted by Harvey McKinnon Associates (HMA)
On this day on @ukfundraising.bsky.social in 2018.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Bad AI comes from bad data
Fundraising news, ideas and inspiration for professional charity fundraisers by professional charity fundraisers and non-profits.
fundraising.co.uk
February 20, 2025 at 10:20 AM
On this day on @ukfundraising.bsky.social in 2018.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Bad artificial intelligence comes from bad data - a guest blog post from @stevemac.bsky.social.
Reposted by Harvey McKinnon Associates (HMA)
Important study that will hopefully yield better resources for those impacted www.montrealgazette.com/news/health/...
February 8, 2025 at 11:26 PM
Important study that will hopefully yield better resources for those impacted www.montrealgazette.com/news/health/...
Reposted by Harvey McKinnon Associates (HMA)
Why we need a public broadcaster — they care about the public. Private broadcasters care about their shareholders.
4.5 million Canadians tuned in to CBC News Network from Feb. 1 - 3 for breaking news on U.S. tariffs.
4 million unique visitors turned to CBCNews.ca and the CBC News app on Monday, February 3
www.cbc.ca/mediacentre/...
4 million unique visitors turned to CBCNews.ca and the CBC News app on Monday, February 3
www.cbc.ca/mediacentre/...
CBC News - Latest Canada, World, Entertainment and Business News
The latest news from across Canada and around the world.
CBCNews.ca
February 7, 2025 at 2:05 AM
Why we need a public broadcaster — they care about the public. Private broadcasters care about their shareholders.
Reposted by Harvey McKinnon Associates (HMA)
The logic of the coup that is going on now. And how to resist it.
snyder.substack.com/p/the-logic-...
snyder.substack.com/p/the-logic-...
The Logic of Destruction
And how to resist it
snyder.substack.com
February 2, 2025 at 6:50 PM
The logic of the coup that is going on now. And how to resist it.
snyder.substack.com/p/the-logic-...
snyder.substack.com/p/the-logic-...
Reposted by Harvey McKinnon Associates (HMA)
CBC News Health: Our public broadcaster does a pretty good job on health issues: www.cbc.ca/news/health
Health - CBC News
The latest health news and information for you and your family.
www.cbc.ca
January 27, 2025 at 3:48 AM
CBC News Health: Our public broadcaster does a pretty good job on health issues: www.cbc.ca/news/health