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Growth often stalls because organic reach has done all it can. With paid podcast promotion, however, you’re introducing new potential listeners into your funnel, helping you regain momentum and grow beyond your plateau.
Growth often stalls because organic reach has done all it can. With paid podcast promotion, however, you’re introducing new potential listeners into your funnel, helping you regain momentum and grow beyond your plateau.
Again, paid gets them to the door; your content pulls them through. When combined with all the work you've already done/do, paid promotion creates a sustainable cycle that consistently brings new ears to your door.
Again, paid gets them to the door; your content pulls them through. When combined with all the work you've already done/do, paid promotion creates a sustainable cycle that consistently brings new ears to your door.
1. Gets in front of the right listeners.
Well-executed campaigns get your show in front of a targeted audience. Instead of hoping an algorithm surfaces your content to someone new, you intentionally place your show in front of people.
1. Gets in front of the right listeners.
Well-executed campaigns get your show in front of a targeted audience. Instead of hoping an algorithm surfaces your content to someone new, you intentionally place your show in front of people.
These three pillars should all be leveraged as part of a strategic marketing plan focused on podcast growth.
These three pillars should all be leveraged as part of a strategic marketing plan focused on podcast growth.