On a serious point, the Gail’s birthday perk was v clever. Hand over some data. Get a genuinely free loaf/sausage roll etc once a year.
You felt like you’d won the lottery.
Forcing you to make purchase alongside this ruins the whole vibe.

Ha! I mean, in a straight shoot out between Wordsworth and Stokes for greatest ever Cockermouthian, I'm leaning Stokes.

Here is my piece in Sunday Times Magazine on indoor salmon farming. And why keeping 60,000 fish inside indoor tanks might be a better option.
Explaining why the likes of Abel & Cole and – possibly soon – Rick Stein’s Restaurants think it’s the future 🧵/ends

www.thetimes.com/article/f512...

So we need to farm it better. The Icelandic indoor farm says mortality rates are 3% or less. They can’t escape. The filters stop any pollution. The fish are healthier
Is it really the future. And are the fish happy indoors?
I investigated for the Sunday Times Magazine 5/🧵

🍣🇯🇵We could switch to wild Pacific salmon. Not endangered. But – oddly – we’ve learnt to love farmed salmon more than wild.
Salmon was not eaten as sushi in Japan until 1980s – but took off thanks to Norwegian marketing.
We now love fattier & milder farmed salmon. 4/6🧵

Farmed salmon
a) can escape & breed with wild salmon – diluting wild 🐟 genes
b) cause pollution. Their 💩 damage lochs & fjords
c) on av. about 20% of farmed salmon die every year. On some farms it’s as high as 80%.
We could stop eating salmon. But it’s nutritious protein 3/🧵

Why indoors? 1st Let’s look at the huge 📈 in salmon farming & consumption.
Salmon were 1st farmed commercially in early 1970s.
In 1974 av UK adult ate just 2g of salmon a week. Now it’s UK’s most popular fish. By far. We eat £1.5bn it p.a.
But it’s causing huge problems
2/6🧵

Good question. Not an easy one to answer!
But are they feeding well? Are they growing well? Are they swimming well?

Here is my piece in Sunday Times Magazine on indoor salmon farming. And why keeping 60,000 fish inside indoor tanks might be a better option.
Explaining why the likes of Abel & Cole and – possibly soon – Rick Stein’s Restaurants think it’s the future 🧵/ends

www.thetimes.com/article/f512...

So we need to farm it better. The Icelandic indoor farm says mortality rates are 3% or less. They can’t escape. The filters stop any pollution. The fish are healthier
Is it really the future. And are the fish happy indoors?
I investigated for the Sunday Times Magazine 5/🧵

🍣🇯🇵We could switch to wild Pacific salmon. Not endangered. But – oddly – we’ve learnt to love farmed salmon more than wild.
Salmon was not eaten as sushi in Japan until 1980s – but took off thanks to Norwegian marketing.
We now love fattier & milder farmed salmon. 4/6🧵

Farmed salmon
a) can escape & breed with wild salmon – diluting wild 🐟 genes
b) cause pollution. Their 💩 damage lochs & fjords
c) on av. about 20% of farmed salmon die every year. On some farms it’s as high as 80%.
We could stop eating salmon. But it’s nutritious protein 3/🧵

Why indoors? 1st Let’s look at the huge 📈 in salmon farming & consumption.
Salmon were 1st farmed commercially in early 1970s.
In 1974 av UK adult ate just 2g of salmon a week. Now it’s UK’s most popular fish. By far. We eat £1.5bn it p.a.
But it’s causing huge problems
2/6🧵