D1.1 – Context Understanding & Requirements Gathering is now public.

It captures what artists, designers & technologists told us about making generative #AI truly human-centered for Europe’s Creative & Cultural Industries.

Read the full deliverable ➡️ hamlet-project.eu?page_id=20

Partner Spotlight: xm:lab, HBKsaar (DE)
HBKsaar leads the development of HAMLET’s Virtual Living Lab, embedding ethics, inclusivity & diversity in AI. Their Generative Arts & Design Lab explores art, tech & human-machine futures.

#EthicalAI #GenerativeAI

Partner Spotlight: The Audience Agency (TAA) (UK)
@theaudienceagency.bsky.social

TAA ensures audiences stay central in HAMLET, contributing to dissemination, supporting AI tools for content adaptation, and analyzing engagement trends to guide cultural innovation.

#AudienceEngagement #EthicalAI

At the crossroads of dance, tech & community, IJAD (@ijaddance.bsky.social) builds spaces for artists to experiment, question & co-create. In HAMLET, IJAD supports the design of an AI platform that facilitates, inspires & protects, keeping authenticity at the heart of hybrid storytelling.

Partner Spotlight: ICK Dans Amsterdam (NL)

In HAMLET, ICK leads Pilot 3: Archetype Alchemy, co-designing AI enablers for dance style analysis & music-to-movement translation, exploring new creative choreography.

Learn more
- ICK: www.ickamsterdam.com
- Pilot 3: hamlet-project.eu?p=2534

Partner Spotlight: iDSL – Imperial College London (UK)

The iDSL group develops methods to optimize AI models, cutting energy use & boosting efficiency, making HAMLET’s AI tools more sustainable & scalable.

#SustainableAI #AIresearch #EthicalAI

Bluesky

Partner Spotlight: CYENS CoE (Cyprus)

In HAMLET, CYENS develops AI enablers for dance & theatre, from music-to-movement translation to immersive XR/VR storytelling, expanding creativity in culture.

Learn more: hamlet-project.eu?page_id=1616

#HAMLETProject #XR #DanceTech #GamingInnovation

Partner Spotlight: Causa Creations (Austria)
@causacreations.bsky.social

In HAMLET, Causa Creations drives AI-powered storytelling, adaptive narratives & soundscapes for games & VR, exploring ethical co-creation & fair business models.

#GameDev #EthicalAI #NarrativeDesign

Partner Spotlight: Aristotle University of Thessaloniki (AUTH)(Greece)

AUTH's Laboratory of Electronic Media (eMedia) leads HAMLET’s music-to-movement translation enabler, aligning choreography with rhythm & sentiment, and creating immersive soundscapes with generative audio.

#MusicTech #DanceTech

👥 Partner Spotlight: Hypertech Sustainability Research and Technology Center - HSRT

HSRT leads HAMLET’s dissemination, exploitation & communication, develops the Collaborative Community Hub, and ensures QA & ethical oversight for real-world impact.

#HAMLETProject #DigitalTransformation #EthicalAI

We are live! The HAMLET Project website is now launched! Explore our mission, pilots, and the transformative technologies driving digital creativity.

Join us on this journey!

Visit us at: hamlet-project.eu

#CreativeAI #DigitalTransformation #CulturalHeritage #Innovation #EUProject

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Research Executive Agency (REA). Neither the European Union nor the granting authority can be held responsible for them.