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Goalunit
@goalunit.com
Delivering relevant, contextual data insights to football clubs around the world.

www.goalunit.io
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At Goalunit, we separate intent and tendencies from quality and outcomes.

Six distinct metrics help us understand HOW teams play.⚽
Does a clear tactical identity accelerate player development? 📊
Our Jan 2026 rankings show Barcelona and Sporting CP ranking high in both Style of Play and In-Squad Development.

Clarity pays off — even if Bournemouth still tops the list at +17%.
January 30, 2026 at 9:30 AM
Who are Europe’s biggest tactical outliers? ️⚽️ 🧠 We’ve identified the clubs with the most "extreme" playing styles relative to their domestic leagues. These aren't just stats; they represent a commitment to a specific footballing philosophy. These 5 clubs are the furthest from their league average.
January 29, 2026 at 8:55 AM
Performance vs. Resources: Who is actually winning? ⚽️

While Arsenal tops our Jan 2026 Performance Based Elo Ranking, the real overperformance story belongs to Leeds and PSV. When adjusting for financial size (commercial revenue + net profit), these clubs are punching well above their weight class 🥊
January 28, 2026 at 1:45 PM
Highest value in relation to club financial size? Sporting CP and Porto are challenging the Premier League squad development heavyweights 👀
January 27, 2026 at 2:15 PM
Time for the big hitters! 💥

Goalunit Fair Price: Top five players and squads from European clubs with a financial size > €150 M.
January 26, 2026 at 12:38 PM
Which leagues in the region have the most sellable value relative to their financial size? Check out this list.
January 2, 2026 at 4:14 PM
Let’s close 2025 by examining which clubs and leagues have seen the greatest player development over the past year. ⚽️🎇
December 31, 2025 at 10:45 AM
At Goalunit, we separate intent and tendencies from quality and outcomes.

Six distinct metrics help us understand HOW teams play.⚽
December 30, 2025 at 2:09 PM
The beautiful game can be played in numerous different ways.
Here are the teams with the most extreme playing styles in the region over the last six months.
December 29, 2025 at 6:32 PM
Which clubs in Northern Europe rank highest on underlying performance, and which are overperforming relative to their financial size? 🚀

Curious about what an Elo rating system is? Check out our recent post for a quick explanation.
December 23, 2025 at 12:33 PM
What is an Elo rating system?

A simple way to measure team strength, updated after every match and self-correcting over time. ⚽📈

Check out the best teams in Europe right now! 🏆
December 22, 2025 at 4:24 PM
Today we look at the players and squads with the highest Goalunit Fair Price relative to club financial size. Tromsø IL
and IK Sirius both feature two gems on the list! 💎⚽️
December 21, 2025 at 3:01 PM
Let's look at some data!
Here’s the first of many editions of Goalunit’s monthly rankings. Top 5 Goalunit Fair Price for players and squads in Northern Europe.
December 20, 2025 at 11:43 AM
Är du i början av din kreativa karriär och gillar att jobba med video? Vi söker nu en junior content creator! 🎬

www.linkedin.com/posts/goalun...
Junior content creator till fotbollsdataplattform
Goalunit arbetar med att göra fotbollens beslutsfattande smartare. Vår plattform hjälper klubbar och ligor att analysera, jämföra sig med andra och fatta bättre beslut inom strategi, ekonomi och sportslig utveckling.
www.linkedin.com
November 10, 2025 at 9:21 AM
📣 Nu öppnar vi för ansökningar till vårens exjobb (30 hp, masternivå)!

Läs mer och ansök här: kth-exjobb.powerappsportals.com/sv-SE/View-U...

Studerar du på annat lärosäte än KTH? Du är självklart också välkommen att söka!
September 22, 2025 at 10:22 AM
Did you know we’ve added the Developed Market Value graph to League View? 💰
Dive in, explore your league, compare with others, gain fresh insights!
July 23, 2025 at 10:22 AM
New: 📈 Share Price Tracker
Track the financial trajectory of football clubs directly from the homepage with our new share price visualizations.

✨ Bonus: It's also available on the Insights Dashboard for relevant clubs.
July 17, 2025 at 10:22 AM
📊 New KPI: Average Contract Length

Get strategic insight by comparing and analyzing contract durations across clubs — now available on the platform!

See GAIS contract development below 👇
July 15, 2025 at 10:22 AM
Have you missed our Match Reports? They are back! 💥 Now powered by data from @impect-official.bsky.social.

Compare your team’s stats like Chance Creation and Duels Won against upcoming opponents to gain the edge before kickoff. ⚽
July 10, 2025 at 10:22 AM
Wondering where the Performance tab went? 👀 No worries! We’ve refreshed and moved it to the Insights Dashboard, now renamed Comparative Size — making it easier to access and analyze your data all in one place.
July 8, 2025 at 10:22 AM
Just in: Transfer KPI plot filters!

Want to exclude loan players or focus on centre-forwards under 21 in a specific league? 🎯 Now you can — in just a few clicks.
July 4, 2025 at 10:22 AM
We’re proud to announce a major update to Assistant Manager — now even more powerful thanks to our new partnership with data provider @impect-official.bsky.social! 🚀 Stay tuned in the coming days to discover the new features available on the platform.
July 2, 2025 at 10:22 AM
New feature alert: League View! 🚨

The Insights Dashboard is now available not only for clubs, but for competitions as well. Starting off with Playing Time Distribution and Squad Value, more KPIs will follow. See Allsvenskan below 👇🏻
March 19, 2025 at 8:57 AM
Global transfer revenue this winter has soared past €2 billion, exceeding both 2023 and 2024 by a significant margin.

Which clubs are making the biggest moves? Let’s break down the top earners from this and previous years! 👇🔍
February 12, 2025 at 3:24 PM
Did you know? 💡 You can pin KPIs on your dashboard to keep the most important metrics front and center. Customize your view and track what matters most to your strategy. 📊
February 7, 2025 at 1:25 PM