I’m confident many will see it as we now view past moral atrocities, something we should have challenged sooner.”
I’m confident many will see it as we now view past moral atrocities, something we should have challenged sooner.”
We don’t need to keep animals in such harmful conditions, and with relatively small amounts of funding, especially through corporate campaigns, we can meaningfully reduce their daily pain.”
We don’t need to keep animals in such harmful conditions, and with relatively small amounts of funding, especially through corporate campaigns, we can meaningfully reduce their daily pain.”
The sheer scale of animal suffering is overwhelming.
Hundreds of millions of animals are killed for food every day, but the worst suffering happens long before that, in the conditions they’re kept in.”
The sheer scale of animal suffering is overwhelming.
Hundreds of millions of animals are killed for food every day, but the worst suffering happens long before that, in the conditions they’re kept in.”
Myth: “The pledge locks me in forever.”
Reality: It’s a commitment, not a contract. 🔓
You can update where you give, adjust your structure, or pause if your circumstances change. Life happens — the 🔸10% pledge recognises that.
Myth: “The pledge locks me in forever.”
Reality: It’s a commitment, not a contract. 🔓
You can update where you give, adjust your structure, or pause if your circumstances change. Life happens — the 🔸10% pledge recognises that.
Myth: “I have to donate to the organisations GWWC recommends.”
Reality: You choose where your money goes. 🎯
GWWC provides evidence-based recommendations, but the pledge is flexible — you can support any (effective) charity you want!
Myth: “I have to donate to the organisations GWWC recommends.”
Reality: You choose where your money goes. 🎯
GWWC provides evidence-based recommendations, but the pledge is flexible — you can support any (effective) charity you want!
Myth: “If I can’t give 10% right away, I shouldn’t pledge at all.”
Reality: Many pledgers work toward 10% over time. 🧭
Some start smaller, increase gradually, or take a multi-year ramp-up.
It’s about long-term intention, not perfection on day1
Myth: “If I can’t give 10% right away, I shouldn’t pledge at all.”
Reality: Many pledgers work toward 10% over time. 🧭
Some start smaller, increase gradually, or take a multi-year ramp-up.
It’s about long-term intention, not perfection on day1
Myth: “The pledge is only for high earners.”
Reality: People across many income levels pledge. 💡
You can start small — even 1% — with a 🔹 Trial Pledge or give effectively without pledging at all.
Myth: “The pledge is only for high earners.”
Reality: People across many income levels pledge. 💡
You can start small — even 1% — with a 🔹 Trial Pledge or give effectively without pledging at all.
Myth: “Talking about giving publicly feels uncomfortable… isn’t this private?”
Reality: Public giving helps shift norms.
Many pledgers share their commitment to inspire others — but it’s entirely optional: you choose.
Myth: “Talking about giving publicly feels uncomfortable… isn’t this private?”
Reality: Public giving helps shift norms.
Many pledgers share their commitment to inspire others — but it’s entirely optional: you choose.
The 🔸 10% Pledge is designed to be sustainable, flexible, and empowering.
If you’ve ever considered it but felt unsure, the FAQ can help clarify things. www.givingwhatwecan.org/about-us/fre...
The 🔸 10% Pledge is designed to be sustainable, flexible, and empowering.
If you’ve ever considered it but felt unsure, the FAQ can help clarify things. www.givingwhatwecan.org/about-us/fre...
Myth: “10% is unrealistic for most people.”
Reality: Many people are surprised by how achievable it feels once they run the numbers and plan intentionally.
If 10% isn’t right for you, you can start with a 🔹 Trial Pledge at any percentage you choose.
Myth: “10% is unrealistic for most people.”
Reality: Many people are surprised by how achievable it feels once they run the numbers and plan intentionally.
If 10% isn’t right for you, you can start with a 🔹 Trial Pledge at any percentage you choose.
• Longview Philanthropy Emerging Challenges Fund
• EA Funds Long-Term Future Fund
• Longview Philanthropy Emerging Challenges Fund
• EA Funds Long-Term Future Fund
• Animal Charity Evaluators Movement Grants Program
• EA Funds Animal Welfare Fund
• Animal Charity Evaluators Movement Grants Program
• EA Funds Animal Welfare Fund
• Against Malaria Foundation
• Helen Keller International – Vitamin A programme
• Malaria Consortium – Seasonal malaria chemoprevention
• New Incentives – Immunisation cash incentives
• Funds: GiveWell Top Charities Fund, GiveWell All Grants Fund
• Against Malaria Foundation
• Helen Keller International – Vitamin A programme
• Malaria Consortium – Seasonal malaria chemoprevention
• New Incentives – Immunisation cash incentives
• Funds: GiveWell Top Charities Fund, GiveWell All Grants Fund
They choose to be part of the solution.
What motivates you when you donate? Let us know below.
They choose to be part of the solution.
What motivates you when you donate? Let us know below.
269+ pledgers say they’re in a fortunate position and have more than enough. A small sacrifice for them can be life-changing for someone else.
4️⃣ The Self (Values/Fulfillment)
130+ want integrity — aligning actions with values and finding deeper meaning.
269+ pledgers say they’re in a fortunate position and have more than enough. A small sacrifice for them can be life-changing for someone else.
4️⃣ The Self (Values/Fulfillment)
130+ want integrity — aligning actions with values and finding deeper meaning.
The largest group — 650+ people — cite deep compassion and a sense of moral duty to reduce suffering and make the world better.
2️⃣ The Head (Impact/Evidence)
315+ focus on maximising impact using evidence and reason.
The largest group — 650+ people — cite deep compassion and a sense of moral duty to reduce suffering and make the world better.
2️⃣ The Head (Impact/Evidence)
315+ focus on maximising impact using evidence and reason.
Here are the top reasons people join the movement for effective giving:
Here are the top reasons people join the movement for effective giving: