Mike Hauptman 📈
@getadlib.com
AdTech • Building & Advising Startups • Bootstrapped to 8 Figures • Founder, @AdLibDSP📈 The Entire Programmatic Universe, Unlocked. GetAdLib.com
Late-night chats hit differently.
A founder friend said:
“Honestly, I’m over better tools. I just want to build something real.”
That stuck with me.
It’s not always about innovation for its own sake.
Sometimes, it’s about creating what truly matters.
A founder friend said:
“Honestly, I’m over better tools. I just want to build something real.”
That stuck with me.
It’s not always about innovation for its own sake.
Sometimes, it’s about creating what truly matters.
January 21, 2025 at 1:18 PM
Late-night chats hit differently.
A founder friend said:
“Honestly, I’m over better tools. I just want to build something real.”
That stuck with me.
It’s not always about innovation for its own sake.
Sometimes, it’s about creating what truly matters.
A founder friend said:
“Honestly, I’m over better tools. I just want to build something real.”
That stuck with me.
It’s not always about innovation for its own sake.
Sometimes, it’s about creating what truly matters.
Spent months diving into mobile user acquisition, and here’s what I’ve learned:
I started where everyone does:
Testing every creative endlessly.
Micromanaging audience targeting.
Constantly adjusting bids.
I started where everyone does:
Testing every creative endlessly.
Micromanaging audience targeting.
Constantly adjusting bids.
January 21, 2025 at 12:37 AM
Spent months diving into mobile user acquisition, and here’s what I’ve learned:
I started where everyone does:
Testing every creative endlessly.
Micromanaging audience targeting.
Constantly adjusting bids.
I started where everyone does:
Testing every creative endlessly.
Micromanaging audience targeting.
Constantly adjusting bids.
Growth metrics are TRICKY if you don’t know this :
First glance: Ratios look down.
Closer look: Volume is steadily growing.
The same numbers can tell two very different stories.
Lesson? Sometimes real growth feels counterintuitive. Stay focused on the bigger picture.
First glance: Ratios look down.
Closer look: Volume is steadily growing.
The same numbers can tell two very different stories.
Lesson? Sometimes real growth feels counterintuitive. Stay focused on the bigger picture.
January 21, 2025 at 12:36 AM
Growth metrics are TRICKY if you don’t know this :
First glance: Ratios look down.
Closer look: Volume is steadily growing.
The same numbers can tell two very different stories.
Lesson? Sometimes real growth feels counterintuitive. Stay focused on the bigger picture.
First glance: Ratios look down.
Closer look: Volume is steadily growing.
The same numbers can tell two very different stories.
Lesson? Sometimes real growth feels counterintuitive. Stay focused on the bigger picture.
The Future is coming.
January 10, 2025 at 6:25 PM
The Future is coming.
When your boat goes down. It’s sink or swim.
Thanks for having me on @joezappa.bsky.social and @ericfranchi.bsky.social
open.spotify.com/episode/12uX...
Thanks for having me on @joezappa.bsky.social and @ericfranchi.bsky.social
open.spotify.com/episode/12uX...
Rising from the Ashes of MediaMath with AdLib CEO Mike Hauptman
open.spotify.com
December 11, 2024 at 2:23 PM
When your boat goes down. It’s sink or swim.
Thanks for having me on @joezappa.bsky.social and @ericfranchi.bsky.social
open.spotify.com/episode/12uX...
Thanks for having me on @joezappa.bsky.social and @ericfranchi.bsky.social
open.spotify.com/episode/12uX...
Spending the night at the fabulous LaGuardia Sheraton Flushing.
AMA
AMA
December 2, 2024 at 11:43 PM
Spending the night at the fabulous LaGuardia Sheraton Flushing.
AMA
AMA
Meet your customers where they are.
November 27, 2024 at 3:57 PM
Meet your customers where they are.
What’s your best tip for waking up at 6am refreshed and ready to go? I can’t seem to do it even with 8+ hours of sleep
November 27, 2024 at 3:40 PM
What’s your best tip for waking up at 6am refreshed and ready to go? I can’t seem to do it even with 8+ hours of sleep
Thankful for the adtech community this year!
November 27, 2024 at 3:13 PM
Thankful for the adtech community this year!
Heading to Digiday Nashville Next Week? 🌟 Join Us for an Exclusive After Hours Happy Hour at Harriet's Rooftop! 🎉
AdLib DSP (@adlibdsp.bsky.social), in partnership with @infoInfolinks Media, is thrilled to host an unforgettable after-hours event during the Digiday Programmatic Marketing Summit
AdLib DSP (@adlibdsp.bsky.social), in partnership with @infoInfolinks Media, is thrilled to host an unforgettable after-hours event during the Digiday Programmatic Marketing Summit
November 26, 2024 at 9:23 PM
Heading to Digiday Nashville Next Week? 🌟 Join Us for an Exclusive After Hours Happy Hour at Harriet's Rooftop! 🎉
AdLib DSP (@adlibdsp.bsky.social), in partnership with @infoInfolinks Media, is thrilled to host an unforgettable after-hours event during the Digiday Programmatic Marketing Summit
AdLib DSP (@adlibdsp.bsky.social), in partnership with @infoInfolinks Media, is thrilled to host an unforgettable after-hours event during the Digiday Programmatic Marketing Summit
It took me years to reach 300 followers on X. Have done that in a little over a week here.
Thanks ya’ll!
Thanks ya’ll!
November 25, 2024 at 3:53 PM
It took me years to reach 300 followers on X. Have done that in a little over a week here.
Thanks ya’ll!
Thanks ya’ll!
The year is 2031.
With Ventura firmly established as the leading SmartTV OS, the Trade Desk announces their entry into the second living room….
With Ventura firmly established as the leading SmartTV OS, the Trade Desk announces their entry into the second living room….
November 24, 2024 at 1:01 AM
The year is 2031.
With Ventura firmly established as the leading SmartTV OS, the Trade Desk announces their entry into the second living room….
With Ventura firmly established as the leading SmartTV OS, the Trade Desk announces their entry into the second living room….
Ad tech folks. Help me out.
This seemingly organic search result knew that I was in the car talking about a baby naming next weekend. I then searched for the spot I plan to get bagels from? And this was the result.. how?
This seemingly organic search result knew that I was in the car talking about a baby naming next weekend. I then searched for the spot I plan to get bagels from? And this was the result.. how?
November 23, 2024 at 7:47 PM
Ad tech folks. Help me out.
This seemingly organic search result knew that I was in the car talking about a baby naming next weekend. I then searched for the spot I plan to get bagels from? And this was the result.. how?
This seemingly organic search result knew that I was in the car talking about a baby naming next weekend. I then searched for the spot I plan to get bagels from? And this was the result.. how?
Great session with Sam Parr of the Hustle and Kevin Ryan of.. just about everything.
November 22, 2024 at 12:20 AM
Great session with Sam Parr of the Hustle and Kevin Ryan of.. just about everything.
Reposted by Mike Hauptman 📈
Special Episode: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience!
In this special episode of the Refresh by AdTechGod , we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
In this special episode of the Refresh by AdTechGod , we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
November 21, 2024 at 2:12 AM
Special Episode: The Trade Desk’s Ventura OS: Disrupting CTV, Monetization, and User Experience!
In this special episode of the Refresh by AdTechGod , we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
In this special episode of the Refresh by AdTechGod , we discuss The Trade Desk's big announcement about Ventura, their new TV operating system set to drop in 2025.
Real Gs move in silence like Lasagna
November 21, 2024 at 4:14 PM
Real Gs move in silence like Lasagna
The lead gen spammers are out in full force today!
November 20, 2024 at 5:58 PM
The lead gen spammers are out in full force today!
TTD + Chrome makes too much sense not to happen
November 20, 2024 at 1:24 AM
TTD + Chrome makes too much sense not to happen
Noticing lags on notifications and other updated stats through the app.
Follower count doesn’t updated unless you restart the app.
Anyone seeing similar behavior?
Follower count doesn’t updated unless you restart the app.
Anyone seeing similar behavior?
November 19, 2024 at 9:46 PM
Noticing lags on notifications and other updated stats through the app.
Follower count doesn’t updated unless you restart the app.
Anyone seeing similar behavior?
Follower count doesn’t updated unless you restart the app.
Anyone seeing similar behavior?
Want to make your cross-channel ad campaigns actually work?
Here’s a practical approach to maximize your impact:
Simply placing ads on different channels isn’t enough.
To stand out, your strategy has to be cohesive and driven by insights.
Here’s how to make your campaigns go further:
Here’s a practical approach to maximize your impact:
Simply placing ads on different channels isn’t enough.
To stand out, your strategy has to be cohesive and driven by insights.
Here’s how to make your campaigns go further:
November 19, 2024 at 9:12 PM
Want to make your cross-channel ad campaigns actually work?
Here’s a practical approach to maximize your impact:
Simply placing ads on different channels isn’t enough.
To stand out, your strategy has to be cohesive and driven by insights.
Here’s how to make your campaigns go further:
Here’s a practical approach to maximize your impact:
Simply placing ads on different channels isn’t enough.
To stand out, your strategy has to be cohesive and driven by insights.
Here’s how to make your campaigns go further:
Reposted by Mike Hauptman 📈
Wuuuuuut 👀
Microsoft says it will bring the "full capabilities of Windows 11" to Meta's Quest 3 VR headsets in December. You’ll be able to have a large multiple-monitor workstation through Quest 3 headsets next month www.theverge.com/2024/11/19/2...
November 19, 2024 at 3:10 PM
Wuuuuuut 👀
The bidding war for chrome is gonna be wild.
November 19, 2024 at 9:12 PM
The bidding war for chrome is gonna be wild.