Geoff Roberts
@geoffroberts.bsky.social
Co-founder of Outseta.
www.outseta.com
www.outseta.com
A fresh coat of paint for @outseta.com!
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
November 12, 2025 at 1:01 PM
A fresh coat of paint for @outseta.com!
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
Better paying homage to some of the design greats who have chosen us for their products.
www.outseta.com
This morning's bluesky
November 7, 2025 at 6:49 AM
This morning's bluesky
October 26, 2025 at 4:59 PM
Made some new friends. They have a beautiful study.
October 19, 2025 at 5:25 PM
Made some new friends. They have a beautiful study.
The #buildinpublic crowd is chirping that no one posts failures anymore.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
October 15, 2025 at 7:45 AM
The #buildinpublic crowd is chirping that no one posts failures anymore.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
Here's a losing A/B test—we tested a couple of long form, written home page variants @outseta.com.
Original: outseta.com
Variant 1: outseta.com/home-3
Variant 2: outseta.com/home-4
The original outperformed both.
Over the last 6 months we ran our first proper test of paid ads for @outseta.com.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
October 14, 2025 at 1:07 PM
Over the last 6 months we ran our first proper test of paid ads for @outseta.com.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
We have circumstances that make ads tough—volatile + competitive market, low price point product, etc.
Results:
$30k spent
69 free trials
40 new customers
Short version—it "worked," but not great.
I've never been more welcomed anywhere than I have been since moving to Spain.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
October 11, 2025 at 6:13 PM
I've never been more welcomed anywhere than I have been since moving to Spain.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
People opening their families, homes, a lives to me + proactively reaching out to make sure our family has what we need.
The 🇪🇸 could not have made a stronger impression. Honored to build new friendships.
One month living in Spain today.
September 30, 2025 at 7:37 PM
One month living in Spain today.
Domingo en el parque
September 28, 2025 at 10:13 AM
Domingo en el parque
When business is your hobby, it's doubly important to find ways to enjoy yourself solely for the sake of enjoyment.
@justinwelsh.me dishes on learning to pursue passion over profit.
Full episode: lifeprofits.transistor.fm/episodes/jus...
@justinwelsh.me dishes on learning to pursue passion over profit.
Full episode: lifeprofits.transistor.fm/episodes/jus...
September 26, 2025 at 6:54 AM
When business is your hobby, it's doubly important to find ways to enjoy yourself solely for the sake of enjoyment.
@justinwelsh.me dishes on learning to pursue passion over profit.
Full episode: lifeprofits.transistor.fm/episodes/jus...
@justinwelsh.me dishes on learning to pursue passion over profit.
Full episode: lifeprofits.transistor.fm/episodes/jus...
Somewhere between San Sebastian and Bilbao.
September 21, 2025 at 11:05 AM
Somewhere between San Sebastian and Bilbao.
Moving my family (of 4) to Europe today. Here's what we're bringing.
August 30, 2025 at 2:34 PM
Moving my family (of 4) to Europe today. Here's what we're bringing.
Outseta shows you *actual customer lifetime value* on your CRM records and alongside every support ticket.
It updates in real-time as you collect payments—no configuration necessary.
It updates in real-time as you collect payments—no configuration necessary.
August 25, 2025 at 7:53 PM
Outseta shows you *actual customer lifetime value* on your CRM records and alongside every support ticket.
It updates in real-time as you collect payments—no configuration necessary.
It updates in real-time as you collect payments—no configuration necessary.
Coffee, sunrise, and support tickets.
July 15, 2025 at 5:16 AM
Coffee, sunrise, and support tickets.
First email I read this week—from a founder and CMO who has pretty much seen it all.
This is how you get me all hot and bothered.
This is how you get me all hot and bothered.
July 8, 2025 at 6:45 PM
First email I read this week—from a founder and CMO who has pretty much seen it all.
This is how you get me all hot and bothered.
This is how you get me all hot and bothered.
Every sidewalk in Athens be like...
July 2, 2025 at 6:18 PM
Every sidewalk in Athens be like...
I'm on a small island only accessible by boat.
It's been so windy, no boats have been allowed to come or go.
No one can leave to get home. People with trips planned can't get here.
Feels like the beginning of a horror movie, but looks like this.
It's been so windy, no boats have been allowed to come or go.
No one can leave to get home. People with trips planned can't get here.
Feels like the beginning of a horror movie, but looks like this.
June 29, 2025 at 5:16 PM
I'm on a small island only accessible by boat.
It's been so windy, no boats have been allowed to come or go.
No one can leave to get home. People with trips planned can't get here.
Feels like the beginning of a horror movie, but looks like this.
It's been so windy, no boats have been allowed to come or go.
No one can leave to get home. People with trips planned can't get here.
Feels like the beginning of a horror movie, but looks like this.
Greek life, for me, easily wins.
June 14, 2025 at 6:40 AM
Greek life, for me, easily wins.
I've been learning as much as possible about "optimizing for getting found in AI tools." My only major takeaway is it's not about how to get AI tools to crawl your content.
It's more about the transition from "search terms" to "search conversations" + how you can better optimize for that shift.
It's more about the transition from "search terms" to "search conversations" + how you can better optimize for that shift.
June 12, 2025 at 10:50 AM
I've been learning as much as possible about "optimizing for getting found in AI tools." My only major takeaway is it's not about how to get AI tools to crawl your content.
It's more about the transition from "search terms" to "search conversations" + how you can better optimize for that shift.
It's more about the transition from "search terms" to "search conversations" + how you can better optimize for that shift.
"I think no pleasure exists that plunges a person's heart into Paradise more that the joy of cutting across the Aegean Sea on a gentle autumn day, murmuring the name of each island. Nowhere else are you transported from truth to dream with such serenity and ease."
-Zorba The Greek
-Zorba The Greek
June 7, 2025 at 6:54 AM
"I think no pleasure exists that plunges a person's heart into Paradise more that the joy of cutting across the Aegean Sea on a gentle autumn day, murmuring the name of each island. Nowhere else are you transported from truth to dream with such serenity and ease."
-Zorba The Greek
-Zorba The Greek
Pics from May—Puglia, the Dolomites, Asturias, Galicia, and Denia. 🇮🇹 🇪🇸
Excited to slow down a little in Greece for the next two months. 🇬🇷
geoffrobertstravel.com
Excited to slow down a little in Greece for the next two months. 🇬🇷
geoffrobertstravel.com
May 31, 2025 at 11:20 AM
Pics from May—Puglia, the Dolomites, Asturias, Galicia, and Denia. 🇮🇹 🇪🇸
Excited to slow down a little in Greece for the next two months. 🇬🇷
geoffrobertstravel.com
Excited to slow down a little in Greece for the next two months. 🇬🇷
geoffrobertstravel.com
Doing this today to see what all this Denia fuss is about.
May 25, 2025 at 11:48 AM
Doing this today to see what all this Denia fuss is about.