Gen3 Marketing
@gen3marketing.bsky.social
Gen3 Marketing is a global leader in performance marketing, specializing in affiliate strategies that drive results. With nearly 20 years of expertise and publisher partnerships, we deliver data-driven growth for brands worldwide.
Influencer marketing at Gen3 is built as a full-funnel service, managed end-to-end by a dedicated influencer team.
Find your Influencer solution 👇
gen3marketing.com/influencer/
#InfluencerMarketing
Find your Influencer solution 👇
gen3marketing.com/influencer/
#InfluencerMarketing
February 16, 2026 at 1:19 PM
Influencer marketing at Gen3 is built as a full-funnel service, managed end-to-end by a dedicated influencer team.
Find your Influencer solution 👇
gen3marketing.com/influencer/
#InfluencerMarketing
Find your Influencer solution 👇
gen3marketing.com/influencer/
#InfluencerMarketing
Mikey Williams has been shortlisted as one of 12 nominees for GoCertify’s Q4 2025 GQ Awards.
Recognizing affiliate partners driving meaningful collaboration and impact across the channel.
Support him in the People’s Choice vote:
www.gocertify.me/gq-nominees/...
#AffiliateMarketing
Recognizing affiliate partners driving meaningful collaboration and impact across the channel.
Support him in the People’s Choice vote:
www.gocertify.me/gq-nominees/...
#AffiliateMarketing
February 13, 2026 at 11:55 AM
Mikey Williams has been shortlisted as one of 12 nominees for GoCertify’s Q4 2025 GQ Awards.
Recognizing affiliate partners driving meaningful collaboration and impact across the channel.
Support him in the People’s Choice vote:
www.gocertify.me/gq-nominees/...
#AffiliateMarketing
Recognizing affiliate partners driving meaningful collaboration and impact across the channel.
Support him in the People’s Choice vote:
www.gocertify.me/gq-nominees/...
#AffiliateMarketing
Ecommerce search now extends beyond traditional SEO.
This Gen3 checklist covers core SEO, GEO, and AEO considerations for ecommerce brands reviewing visibility across modern discovery channels.
gen3marketing.com/blog/ecommer...
#SEO
This Gen3 checklist covers core SEO, GEO, and AEO considerations for ecommerce brands reviewing visibility across modern discovery channels.
gen3marketing.com/blog/ecommer...
#SEO
Ecommerce SEO, GEO & AEO Checklist | Gen3 Marketing
Boost ecommerce growth with this expert search optimization checklist. We cover on-site opportunities, off-site authority building, and more.
gen3marketing.com
February 12, 2026 at 2:33 PM
Ecommerce search now extends beyond traditional SEO.
This Gen3 checklist covers core SEO, GEO, and AEO considerations for ecommerce brands reviewing visibility across modern discovery channels.
gen3marketing.com/blog/ecommer...
#SEO
This Gen3 checklist covers core SEO, GEO, and AEO considerations for ecommerce brands reviewing visibility across modern discovery channels.
gen3marketing.com/blog/ecommer...
#SEO
ICYMI 👀
Earlier this year, Gen3 EVP Paresh Vadavia was featured by Martech Record as one of the Top People Shaping Affiliate Marketing. With 20 years in the industry, it’s worth a revisit.
martechrecord.com/analysis-and...
#AffiliateMarketing
Earlier this year, Gen3 EVP Paresh Vadavia was featured by Martech Record as one of the Top People Shaping Affiliate Marketing. With 20 years in the industry, it’s worth a revisit.
martechrecord.com/analysis-and...
#AffiliateMarketing
February 11, 2026 at 1:58 PM
ICYMI 👀
Earlier this year, Gen3 EVP Paresh Vadavia was featured by Martech Record as one of the Top People Shaping Affiliate Marketing. With 20 years in the industry, it’s worth a revisit.
martechrecord.com/analysis-and...
#AffiliateMarketing
Earlier this year, Gen3 EVP Paresh Vadavia was featured by Martech Record as one of the Top People Shaping Affiliate Marketing. With 20 years in the industry, it’s worth a revisit.
martechrecord.com/analysis-and...
#AffiliateMarketing
A menswear brand reduced affiliate commission costs by 18% while increasing ROAS by 22% by applying tighter commission pacing, incrementality analysis, and real-time budget controls.
Learn more 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
Learn more 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
February 10, 2026 at 4:18 PM
A menswear brand reduced affiliate commission costs by 18% while increasing ROAS by 22% by applying tighter commission pacing, incrementality analysis, and real-time budget controls.
Learn more 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
Learn more 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
Affiliate marketing sits at the core of how Gen3 works with brands.
Programs are built to be performance-driven, measurable, and aligned with broader business objectives, supported by long-standing publisher relationships.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
Programs are built to be performance-driven, measurable, and aligned with broader business objectives, supported by long-standing publisher relationships.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
February 9, 2026 at 3:34 PM
Affiliate marketing sits at the core of how Gen3 works with brands.
Programs are built to be performance-driven, measurable, and aligned with broader business objectives, supported by long-standing publisher relationships.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
Programs are built to be performance-driven, measurable, and aligned with broader business objectives, supported by long-standing publisher relationships.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
PareshConnect returned to Las Vegas during Affiliate Summit West.
Thanks to Minty, Creator.co, and Dealnews for sponsoring the event.
Planning is underway for PareshConnect in 2026, with sponsorship opportunities now available 👇
pareshconnect.com/sponsorship/
#AffiliateMarketing
Thanks to Minty, Creator.co, and Dealnews for sponsoring the event.
Planning is underway for PareshConnect in 2026, with sponsorship opportunities now available 👇
pareshconnect.com/sponsorship/
#AffiliateMarketing
February 6, 2026 at 1:43 PM
PareshConnect returned to Las Vegas during Affiliate Summit West.
Thanks to Minty, Creator.co, and Dealnews for sponsoring the event.
Planning is underway for PareshConnect in 2026, with sponsorship opportunities now available 👇
pareshconnect.com/sponsorship/
#AffiliateMarketing
Thanks to Minty, Creator.co, and Dealnews for sponsoring the event.
Planning is underway for PareshConnect in 2026, with sponsorship opportunities now available 👇
pareshconnect.com/sponsorship/
#AffiliateMarketing
AI visibility builds on SEO foundations.
This case study shows how a global apparel brand extended strong on-site structure and authority beyond traditional search into AI-driven environments by building on what already worked.
gen3marketing.com/case-studies...
#AffiliateMarketing
This case study shows how a global apparel brand extended strong on-site structure and authority beyond traditional search into AI-driven environments by building on what already worked.
gen3marketing.com/case-studies...
#AffiliateMarketing
February 5, 2026 at 2:48 PM
AI visibility builds on SEO foundations.
This case study shows how a global apparel brand extended strong on-site structure and authority beyond traditional search into AI-driven environments by building on what already worked.
gen3marketing.com/case-studies...
#AffiliateMarketing
This case study shows how a global apparel brand extended strong on-site structure and authority beyond traditional search into AI-driven environments by building on what already worked.
gen3marketing.com/case-studies...
#AffiliateMarketing
PR only matters if it performs.
Gen3’s Performance PR approach holds credibility and coverage to the same accountability standards as any performance channel.
Recognition follows when credibility and conversion work together.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
Gen3’s Performance PR approach holds credibility and coverage to the same accountability standards as any performance channel.
Recognition follows when credibility and conversion work together.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
February 4, 2026 at 2:47 PM
PR only matters if it performs.
Gen3’s Performance PR approach holds credibility and coverage to the same accountability standards as any performance channel.
Recognition follows when credibility and conversion work together.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
Gen3’s Performance PR approach holds credibility and coverage to the same accountability standards as any performance channel.
Recognition follows when credibility and conversion work together.
gen3marketing.com/affiliate-ma...
#AffiliateMarketing
Awards tend to follow teams that treat affiliate marketing as part of a broader growth engine, not a standalone channel.
Recent recognition reflects an approach built on accountability, integration, and performance-led partnerships.
gen3marketing.com/news/2026-pa...
#AffiliateMarketing
Recent recognition reflects an approach built on accountability, integration, and performance-led partnerships.
gen3marketing.com/news/2026-pa...
#AffiliateMarketing
February 3, 2026 at 4:35 PM
Awards tend to follow teams that treat affiliate marketing as part of a broader growth engine, not a standalone channel.
Recent recognition reflects an approach built on accountability, integration, and performance-led partnerships.
gen3marketing.com/news/2026-pa...
#AffiliateMarketing
Recent recognition reflects an approach built on accountability, integration, and performance-led partnerships.
gen3marketing.com/news/2026-pa...
#AffiliateMarketing
Big conferences matter. So does showing up for clients.
January meant face-to-face time with Giftshire in Istanbul and celebrating a key milestone with Lounge in the UK.
Relationships have defined Gen3 since 2007.
gen3marketing.com/contact/
#AffiliateMarketing
January meant face-to-face time with Giftshire in Istanbul and celebrating a key milestone with Lounge in the UK.
Relationships have defined Gen3 since 2007.
gen3marketing.com/contact/
#AffiliateMarketing
February 2, 2026 at 3:32 PM
Big conferences matter. So does showing up for clients.
January meant face-to-face time with Giftshire in Istanbul and celebrating a key milestone with Lounge in the UK.
Relationships have defined Gen3 since 2007.
gen3marketing.com/contact/
#AffiliateMarketing
January meant face-to-face time with Giftshire in Istanbul and celebrating a key milestone with Lounge in the UK.
Relationships have defined Gen3 since 2007.
gen3marketing.com/contact/
#AffiliateMarketing
Friday Vegas vibes ✨
Still thinking about PareshConnect in Las Vegas during Affiliate Summit West.
Nights like these are a core part of the Gen3 DNA.
Attended a PareshConnect event?
Learn more about sponsorships and what’s next
pareshconnect.com
#AffiliateMarketing
Still thinking about PareshConnect in Las Vegas during Affiliate Summit West.
Nights like these are a core part of the Gen3 DNA.
Attended a PareshConnect event?
Learn more about sponsorships and what’s next
pareshconnect.com
#AffiliateMarketing
January 30, 2026 at 1:47 PM
Friday Vegas vibes ✨
Still thinking about PareshConnect in Las Vegas during Affiliate Summit West.
Nights like these are a core part of the Gen3 DNA.
Attended a PareshConnect event?
Learn more about sponsorships and what’s next
pareshconnect.com
#AffiliateMarketing
Still thinking about PareshConnect in Las Vegas during Affiliate Summit West.
Nights like these are a core part of the Gen3 DNA.
Attended a PareshConnect event?
Learn more about sponsorships and what’s next
pareshconnect.com
#AffiliateMarketing
Sometimes performance comes down to speed, not scale.
With a tight window to move inventory, execution had to keep up, pivoting immediately when the first product sold out.
gen3marketing.com/case-studies...
#AffiliateMarketing
With a tight window to move inventory, execution had to keep up, pivoting immediately when the first product sold out.
gen3marketing.com/case-studies...
#AffiliateMarketing
Broadcast Affiliate Activation Boosts Home & Kitchen Liquidation Sales | Gen3 Marketing
A rapid, three‑day, CPA‑only broadcast campaign drove 11K+ visits, a 6.2% CVR, and full sellout of legacy inventory using promo‑code tracking.
gen3marketing.com
January 29, 2026 at 1:56 PM
Sometimes performance comes down to speed, not scale.
With a tight window to move inventory, execution had to keep up, pivoting immediately when the first product sold out.
gen3marketing.com/case-studies...
#AffiliateMarketing
With a tight window to move inventory, execution had to keep up, pivoting immediately when the first product sold out.
gen3marketing.com/case-studies...
#AffiliateMarketing
As AI changes how affiliate content is discovered, it also changes how influence shows up.
Affiliate impact doesn’t always appear at the final click, especially in longer buying journeys.
Learn more 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
Affiliate impact doesn’t always appear at the final click, especially in longer buying journeys.
Learn more 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
AI Affiliate Marketing Strategies | Gen3 Marketing
We break down what's changing, what’s staying the same, and how affiliate marketers can adapt, stay relevant, and win big in the age of AI.
gen3marketing.com
January 28, 2026 at 3:48 PM
As AI changes how affiliate content is discovered, it also changes how influence shows up.
Affiliate impact doesn’t always appear at the final click, especially in longer buying journeys.
Learn more 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
Affiliate impact doesn’t always appear at the final click, especially in longer buying journeys.
Learn more 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
Earlier this month at Creator Economy Live, Yulia Shilkina, Director of Influencer Marketing at Gen3, moderated a discussion on scaling influencer campaigns across borders and regional execution.
More on Gen3’s influencer approach 👇
gen3marketing.com/influencer/
#InfluencerMarketing
More on Gen3’s influencer approach 👇
gen3marketing.com/influencer/
#InfluencerMarketing
January 27, 2026 at 3:29 PM
Earlier this month at Creator Economy Live, Yulia Shilkina, Director of Influencer Marketing at Gen3, moderated a discussion on scaling influencer campaigns across borders and regional execution.
More on Gen3’s influencer approach 👇
gen3marketing.com/influencer/
#InfluencerMarketing
More on Gen3’s influencer approach 👇
gen3marketing.com/influencer/
#InfluencerMarketing
In B2B, affiliate marketing is often judged too narrowly.
When it’s measured mainly on last-click results, its role earlier in the buying journey is easy to miss.
More on how to approach B2B affiliate strategy in 2026 👇
gen3marketing.com/blog/b2b-aff...
#AffiliateMarketing
When it’s measured mainly on last-click results, its role earlier in the buying journey is easy to miss.
More on how to approach B2B affiliate strategy in 2026 👇
gen3marketing.com/blog/b2b-aff...
#AffiliateMarketing
January 26, 2026 at 2:20 PM
In B2B, affiliate marketing is often judged too narrowly.
When it’s measured mainly on last-click results, its role earlier in the buying journey is easy to miss.
More on how to approach B2B affiliate strategy in 2026 👇
gen3marketing.com/blog/b2b-aff...
#AffiliateMarketing
When it’s measured mainly on last-click results, its role earlier in the buying journey is easy to miss.
More on how to approach B2B affiliate strategy in 2026 👇
gen3marketing.com/blog/b2b-aff...
#AffiliateMarketing
Not every ecommerce problem is a traffic problem.
For Red Equipment, the focus was on helping shoppers make decisions once they were already on site and reducing friction across regions.
Full case study 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
For Red Equipment, the focus was on helping shoppers make decisions once they were already on site and reducing friction across regions.
Full case study 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
January 23, 2026 at 1:54 PM
Not every ecommerce problem is a traffic problem.
For Red Equipment, the focus was on helping shoppers make decisions once they were already on site and reducing friction across regions.
Full case study 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
For Red Equipment, the focus was on helping shoppers make decisions once they were already on site and reducing friction across regions.
Full case study 👇
gen3marketing.com/case-studies...
#AffiliateMarketing
Paresh Vadavia, Executive Vice President at Gen3 Marketing, has been featured by Martech Record in its list of Top People Shaping the Affiliate Marketing Space You Should Know.
Learn more 👇
martechrecord.com/analysis-and...
#AffiliateMarketing
Learn more 👇
martechrecord.com/analysis-and...
#AffiliateMarketing
January 22, 2026 at 3:04 PM
Paresh Vadavia, Executive Vice President at Gen3 Marketing, has been featured by Martech Record in its list of Top People Shaping the Affiliate Marketing Space You Should Know.
Learn more 👇
martechrecord.com/analysis-and...
#AffiliateMarketing
Learn more 👇
martechrecord.com/analysis-and...
#AffiliateMarketing
Awards are a moment; consistency is the work.
Since 2007, the Gen3 team has focused on building long-term partnerships and doing the work properly.
Last week’s Partnership Awards were part of that bigger picture.
gen3marketing.com/about/awards/
#AffiliateMarketing
Since 2007, the Gen3 team has focused on building long-term partnerships and doing the work properly.
Last week’s Partnership Awards were part of that bigger picture.
gen3marketing.com/about/awards/
#AffiliateMarketing
January 21, 2026 at 3:22 PM
Awards are a moment; consistency is the work.
Since 2007, the Gen3 team has focused on building long-term partnerships and doing the work properly.
Last week’s Partnership Awards were part of that bigger picture.
gen3marketing.com/about/awards/
#AffiliateMarketing
Since 2007, the Gen3 team has focused on building long-term partnerships and doing the work properly.
Last week’s Partnership Awards were part of that bigger picture.
gen3marketing.com/about/awards/
#AffiliateMarketing
AI is changing how affiliate discovery works, but not what drives performance.
Zero-click experiences are real. Trust, clarity, and useful content still matter.
More on how affiliates can adapt in the AI era 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
Zero-click experiences are real. Trust, clarity, and useful content still matter.
More on how affiliates can adapt in the AI era 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
January 20, 2026 at 3:14 PM
AI is changing how affiliate discovery works, but not what drives performance.
Zero-click experiences are real. Trust, clarity, and useful content still matter.
More on how affiliates can adapt in the AI era 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
Zero-click experiences are real. Trust, clarity, and useful content still matter.
More on how affiliates can adapt in the AI era 👇
gen3marketing.com/blog/ai-affi...
#AffiliateMarketing
At Creator Economy Live, the Gen3 team joined the conversation on scaling campaigns across borders.
“Successful global expansion isn’t about copy-pasting strategy, it’s about respecting local nuance.”
Learn more about Gen3’s Influencer Marketing services 👇
gen3marketing.com/influencer/
“Successful global expansion isn’t about copy-pasting strategy, it’s about respecting local nuance.”
Learn more about Gen3’s Influencer Marketing services 👇
gen3marketing.com/influencer/
January 19, 2026 at 2:27 PM
At Creator Economy Live, the Gen3 team joined the conversation on scaling campaigns across borders.
“Successful global expansion isn’t about copy-pasting strategy, it’s about respecting local nuance.”
Learn more about Gen3’s Influencer Marketing services 👇
gen3marketing.com/influencer/
“Successful global expansion isn’t about copy-pasting strategy, it’s about respecting local nuance.”
Learn more about Gen3’s Influencer Marketing services 👇
gen3marketing.com/influencer/
First conference of the year done at Affiliate Summit West.
Strong conversations, face-to-face partnerships, and a great way to kick off 2026, topped off with two Gold wins at the Partnership Week Awards.
A solid start.
#AffiliateMarketing
Strong conversations, face-to-face partnerships, and a great way to kick off 2026, topped off with two Gold wins at the Partnership Week Awards.
A solid start.
#AffiliateMarketing
January 16, 2026 at 12:27 PM
First conference of the year done at Affiliate Summit West.
Strong conversations, face-to-face partnerships, and a great way to kick off 2026, topped off with two Gold wins at the Partnership Week Awards.
A solid start.
#AffiliateMarketing
Strong conversations, face-to-face partnerships, and a great way to kick off 2026, topped off with two Gold wins at the Partnership Week Awards.
A solid start.
#AffiliateMarketing
Affiliate growth shouldn’t come at the cost of efficiency.
See how the Gen3 team used AI-driven consumer targeting and a tailored affiliate strategy to help a nutrition-focused brand scale sustainably.
gen3marketing.com/case-studies...
#AffiliateMarketing
See how the Gen3 team used AI-driven consumer targeting and a tailored affiliate strategy to help a nutrition-focused brand scale sustainably.
gen3marketing.com/case-studies...
#AffiliateMarketing
January 15, 2026 at 4:21 PM
Affiliate growth shouldn’t come at the cost of efficiency.
See how the Gen3 team used AI-driven consumer targeting and a tailored affiliate strategy to help a nutrition-focused brand scale sustainably.
gen3marketing.com/case-studies...
#AffiliateMarketing
See how the Gen3 team used AI-driven consumer targeting and a tailored affiliate strategy to help a nutrition-focused brand scale sustainably.
gen3marketing.com/case-studies...
#AffiliateMarketing
Two campaigns were recognized at the Partnership Awards last night during ASW26.
Gen3’s work with TELUS won Best Omnichannel Affiliate Strategy, while the Good Chop campaign took Gold for Best Performance PR.
Thanks to the teams and partnerships behind the work.
#AffiliateMarketing #ASW26
Gen3’s work with TELUS won Best Omnichannel Affiliate Strategy, while the Good Chop campaign took Gold for Best Performance PR.
Thanks to the teams and partnerships behind the work.
#AffiliateMarketing #ASW26
January 13, 2026 at 4:48 PM
Two campaigns were recognized at the Partnership Awards last night during ASW26.
Gen3’s work with TELUS won Best Omnichannel Affiliate Strategy, while the Good Chop campaign took Gold for Best Performance PR.
Thanks to the teams and partnerships behind the work.
#AffiliateMarketing #ASW26
Gen3’s work with TELUS won Best Omnichannel Affiliate Strategy, while the Good Chop campaign took Gold for Best Performance PR.
Thanks to the teams and partnerships behind the work.
#AffiliateMarketing #ASW26
Affiliate Summit West starts today, and the 2026 Partnership Awards take place tonight in Las Vegas.
Gen3 is shortlisted in four categories across affiliate, omnichannel, and Performance PR.
Full Story 👇
gen3marketing.com/news/partner...
#ASW26 #PerformanceMarketing
Gen3 is shortlisted in four categories across affiliate, omnichannel, and Performance PR.
Full Story 👇
gen3marketing.com/news/partner...
#ASW26 #PerformanceMarketing
Gen3 Marketing Shortlisted for Four Categories at 2026 Partnership Awards | Gen3 Marketing
Gen3 Marketing is a finalist in four categories at the 2026 Partnership Awards for affiliate, omnichannel, and Performance PR excellence.
gen3marketing.com
January 12, 2026 at 2:45 PM
Affiliate Summit West starts today, and the 2026 Partnership Awards take place tonight in Las Vegas.
Gen3 is shortlisted in four categories across affiliate, omnichannel, and Performance PR.
Full Story 👇
gen3marketing.com/news/partner...
#ASW26 #PerformanceMarketing
Gen3 is shortlisted in four categories across affiliate, omnichannel, and Performance PR.
Full Story 👇
gen3marketing.com/news/partner...
#ASW26 #PerformanceMarketing