Garrett Johnson
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garjoh.bsky.social
Garrett Johnson
@garjoh.bsky.social
Marketing professor @BUQuestrom researching digital marketing: privacy & ad effectiveness. 🇨🇦,🇺🇸. garjoh.com
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December 2, 2025 at 6:41 PM
The piece cites our research on the impact of privacy regulation on made-for-kids content on YouTube. This work with @tesary.bsky.social, Liang Zhong, & James Cooper was recently accepted at Management Science. 2/2
threadreaderapp.com/thread/17379...
Thread by @garjoh_canuck on Thread Reader App
@garjoh_canuck: 🚨Working paper update!🚨 What is the impact of strict #privacy regulation on content supply and demand? In Sept 2019, YouTube paid a record $170M to settle charges it violated children’...
threadreaderapp.com
November 18, 2025 at 2:23 AM
Notably, Chrome announces its support of the W3C’s proposed interoperable Attribution standard.

In sum, PETs lives on in advertising, but are focused on measurement rather than targeting.
October 17, 2025 at 12:30 PM
Reposted by Garrett Johnson
Janet Yellen's husband & Econ Nobel Laureate George Akerlof:

"...when presidents flip the board, it’s not just a game that ends. It’s the pieces of democracy that get scattered to the floor."
www.nytimes.com/2025/08/03/o...
August 3, 2025 at 5:56 PM
PS On a more optimistic note, we have related research with 2K+ advertisers that shows Sandbox retained 82–93% of advertiser outcomes on a per-dollar or per-impression basis.
www.linkedin.com/pulse/privac...
Privacy-Enhanced versus Traditional Retargeting: Ad Effectiveness in an Industry-Wide Field Experiment
💡Imagine a world 🌎 where ads respect your privacy and still work! 🚫🍪 🚨Our latest research dives into Google’s Privacy Sandbox, which tries to make this happen. Here’s what we learn from an experiment ...
www.linkedin.com
June 9, 2025 at 3:50 PM